Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada and Mexico. Maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value.

Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada and Mexico. Maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value.- Oversaw brand marketing & advertising initiatives for $1.4B Pro business.- Led brand marketing, content and event marketing teams focused on driving demand and YoY sales for Professional side of business.- Responsible for omni-channel brand marketing strategy and execution of all Pro-centric advertising including digital, social/influencer, search, terrestrial/digital radio, direct mail, and grassroots campaigns to drive awareness, consideration, and conversion.- Partnered with cross-functional internal and external agency teams to bring new product innovations to market with various professional audience segments. - Primary point of contact with The Home Depot and HD Supply marketing and Retail Media+ teams to drive awareness, traffic, and conversions with Pro customers through their 1P and 3P channels.- Launched BEHR PRO Honors and BEHR MVP customer incentive programs for BEHR’s managed and key accounts to build loyalty and increase sales. - Led development of Commercial Designer Strategy and launch of new BEHR Color System, a two-year project to drive color specification on finish schedules with interior designers and architects.- Launched Virtual Color Consultation pilot to help DIY and DIFM select paint colors faster, resulting in ~3,600 completed appointments since launch with an average customer satisfaction score of 9.5/10 and 66% purchasing gallons.- Planned and managed $30MM+ annual operating budget, including monthly forecasting.

Dunn-Edwards is one of the nation's leading manufacturers and distributors of premium architectural, industrial, and high-performance paints, coatings, and paint supplies. It operates more than 170 company stores in California, Arizona, Nevada, New Mexico and Texas, and 100+ domestic and 250 international dealer locations in 12 countries.- Developed comprehensive integrated marketing communications plans that aligned with business objectives and strategies.- Liaised with internal resources and managed outside agencies on copywriting, design, layout, & production of communications programs in support of key marketing initiatives.- Led development and execution of trade and consumer brand advertising campaigns utilizing various media tactics, from print to digital mediums.- Directed all public relations efforts, including launch of 2017 Color of the Year, which was the most successful public relations campaign in company history, generating $100K+ in earned media value. - Orchestrated all PR activities for grand opening of the world’s first LEED® Gold-certified paint manufacturing facility generating more than ~$50K in earned media value.- Owned social media and influencer strategy and development, while overseeing execution of day-to-day activities of Social Media Specialist across all major networks.- Managed email-marketing programs that allowed the business to deliver highly targeted and personalized communications to various customer segments.- Developed and executed marketing plan for launch of Then, Now & Forever collection, which was the most successful product launch in company history resulting in 450K+ gallons tinted ($5.34MM).- Produced, from scripting to filming through final editing, 40 videos that have more than 4M+ views on YouTube.- As Editor in Chief of Under the Lid, a monthly eNewsletter, I oversaw the production of editorial content and development which average open and click thru rates of 27%+ and 21%+ respectively.

A pioneer in integrated marketing communications, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast offering public relations, advertising, interactive, media planning, direct response, promotions, Hispanic marketing, strategic alliance and consulting services.

Former retail-focused advertising agency with high profile clients, including Whole Foods Market, Del Taco and the Los Angeles Clippers.

An independently owned full-service advertising/promotions agency catering to clients in a wide range of product/service categories, with a particular expertise in multi-unit retail.