I am a marketing manager responsible for overseeing and implementing the creation and development of both online and offline marketing and communication strategies. I lead three marketing specialists and a graphic designer and monitor day to day marketing activities, as well as work closely to sales and product management teams.• Development and implementation of the Brand strategy.• Developing the marketing strategy for new and existing products• Overseeing implementation of… Show more I am a marketing manager responsible for overseeing and implementing the creation and development of both online and offline marketing and communication strategies. I lead three marketing specialists and a graphic designer and monitor day to day marketing activities, as well as work closely to sales and product management teams.• Development and implementation of the Brand strategy.• Developing the marketing strategy for new and existing products• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and trade shows.• Providing the company’s Sales team with appropriate tools, materials, and presentations• Guiding the day to day activities of the marketing team.• Work closely with the product management team to define marketing materials and programs.• Manage social media presence and direct programs to improve social media reputation and recognition.• Collaborating with graphic designers and copywriters to ensure it conveys the company’s brand.• Undertake continuous analysis of the competitive environment and consumer trends Show less

I defined market positioning of ShengSen, a software design startup company and currently I am planning the marketing strategies, events and channels to increase the company awareness. Meanwhile, I am also coordinating with Taipei Tech Extension School to promote the software design course.• Researched IT human resource market and defined the company market positioning.• Made the marketing plans to increase the company awareness.• Prepared pre sales materials, such as… Show more I defined market positioning of ShengSen, a software design startup company and currently I am planning the marketing strategies, events and channels to increase the company awareness. Meanwhile, I am also coordinating with Taipei Tech Extension School to promote the software design course.• Researched IT human resource market and defined the company market positioning.• Made the marketing plans to increase the company awareness.• Prepared pre sales materials, such as recruitment and sales presentations.• Working with Taipei Tech Extension School to promote the software design course.• Coordinating with Taipei Tech professor and intern to develop the projects. Show less

• Corresponded with presses, venues, and Glastonbury organizers in UK• Translated press releases• London and Glastonbury on-site miscellaneous transaction

I collaborated with the team of client to review their brand. I offered research, strategy, identity, planning, and managed to implement the plan by schedule.I brought the brand to life through creative communications and experiences in digital, print, display, and event formats.• Co-worked to launch the new branch in the outdoor container market in Xinyi centre district• Co-ordinated to design and build up the container.• Renewed brand identity to approach younger… Show more I collaborated with the team of client to review their brand. I offered research, strategy, identity, planning, and managed to implement the plan by schedule.I brought the brand to life through creative communications and experiences in digital, print, display, and event formats.• Co-worked to launch the new branch in the outdoor container market in Xinyi centre district• Co-ordinated to design and build up the container.• Renewed brand identity to approach younger generation.• Researched consumer needs and spending habits, monitored market trends to plan marketing strategy.• Generating names for new products and services, coming up with ideas for new packaging designs.• Overseeing the production of print advertisements, facebook and Instagram campaigns, websites, and press releases. • Monitoring product distribution and consumer reactions through focus groups and market research. Show less

I research consumer insights to deliver innovative, future product concepts.Working with with cross-functional teams, I formulate product strategies that meet the brand’s commercial goals. • Research and monitor the market trends and industry developments and identify potential new product opportunities. • Source and get in touch with independent creative product designers and build and maintain relationships. • Manage and coordinate product development of both Koo-di and… Show more I research consumer insights to deliver innovative, future product concepts.Working with with cross-functional teams, I formulate product strategies that meet the brand’s commercial goals. • Research and monitor the market trends and industry developments and identify potential new product opportunities. • Source and get in touch with independent creative product designers and build and maintain relationships. • Manage and coordinate product development of both Koo-di and PurFlo ranges, work to ensure they all meet the brand’s aesthetic, technical and margin aspirations within the agreed budget and on the agreed launch date. • Evaluate alternative materials and processes to improve product reliability and reduce product cost. • Ensure product details are clearly communicated and understood by the sourcing department and suppliers, as well as address and resolved production issues in a timely manner. • Monitor product distribution and consumer reactions.• Oversee marketing and advertising activities to ensure consistency with product line strategy.• Come up with ideas for new packaging designs, including shape, size, colours, fonts and imagery and ensure the consistency with brand identity.• Conduct and arrange site inspections and preparations for CBME Shanghai & Kind + Jugend Cologne tradeshows every year. Show less

I worked close to the marketing/sales team, and was responsible for 1) developing marketing materials to generate sales leads and 2) assessing the results of our marketing campaign. I managed the IProperty.com Singapore Exhibition in 2009 within a marketing budget of (AUD$50,000) and made strong sales to deliver a solid profit.

Gained experience and learned a broad range of skills, including arts management, marketing, partnerships, publicity, exhibitions, communication and various production roles.

I led a small team to develop concepts for initial design projects and carried these through to finished art for a wide variety of applications. Designs included packaging, catalogues, above-the-line advertising, corporate collateral and websites.

Developed concepts and artwork, created graphic design solutions from concept through to completion. Responsible for developing and creating both digital and print design for a wide range of print and online campaigns, publications and advertising.

Responsible for cooperating with the TV channels and the marketing team in order to produce efficient and vibrant web and print of diverse TV shows, newly released albums and promotional events.