Amber Coldren Email & Phone Number

Social Media - Create, execute and provide analysis for paid social media plans (combined budget, $10k per month). - Implemented social listening and consumer engagement. Provided action items based on the data that was collected to improve social engagement and positive customer interaction.Website - UX product design contractor. Worked with start-up to create a feasibly study on whether they should integrate a new product into their existing portfolio of services. - Reviewed client websites for ADA compliance and built a scope on what items need to be fixed and how to fix them.Media - Strategist for an advertising company. Provided written digital media plans and budgets that included a balance of banner, social, content, PPC, CTV and video placement.

Tampa/St. Petersburg, Florida Area

- Launched new Digital/Social Media Department, to include staff selection, creation of policies and procedures and defining job title/descriptions. - Managed and provided mentorship to a team that managed $900k in client spending across social media management, website optimization, email marketing and paid media. - Developing custom digital media, social and digital marketing service plans for potential and existing clients, also being involved in the pitch process from the start to the finish. - Overseeing all digital strategies for clients & adjusting or developing new strategies based on client goals and data/metrics. - Developed paid media and social KPI standards for the company and clients. - Cultivated the company’s social media influencer program to include items, such as contracts and product packaging for the level type of influencers, management of social influencer and reporting. - Monthly reporting presentations to clients, executive boards and/or Tourism Development Councils. - Created all technical requirements, marketing plans and scopes of work for proposals and/or RFP responses. - Stayed on top of industry trends/changes to make sure we were implementing the results-driven programs for our clients - Managed the build of the company’s reporting dashboard

Tampa/St. Petersburg, Florida Area

- Subject Matter Expert in Tourism and Hospitality for the company. - Generated custom marketing strategies, budgets and proposals for clients that did not fit the company’s typical client mold. - Responsible for analyzing & segmenting audience insights & data based on both paid and organic strategies, research and full-funnel analytics - Managed a team of SEO strategists, content writers, social media and paid digital media specialists. - Lead strategist and project manager for company website rebuild; which included budget analysis, SEO research, internal client liaison, UX strategy and working with the design and developer teams. - Lead project manager and UX strategist for the company’s reporting platform build.

- Accountable for website start-up/upgrades, training end-users on various systems such as CMS, EMS, analytical tools. - Educate on the importance of including and implementing on-page and off-page SEO, organic social media, advertising, into the overall marketing strategy. - Conduct client needs assessment, analyze existing Internet marketing programs, develop and deliver business improvement plan. - Project managed the corporate website; provided insight and benefits on social media; recognized as Subject Matter Expert (SME) in the field. - TradeWinds project; re-established entire Internet Marketing Department; trained senior management and Internet Marketing Department manager on methods of vetting vendors, quotes, analytics, email marketing programs, loyalty program, and employee development/training. Advised on the 2012 Internet marketing budget.

Recruited to create and launch new Digital/Social Media Department, to include staff selection, creation of policies and procedures, defining job title/descriptions, benefits, and developing competitive pay scales. Provided digital/social counsel to clients to improve market visibility and expand revenues. Conducted client needs assessment, analyzed existing operations, developed/presented proposal, completed and implemented program, and provided end-user training; averaged 10 projects concurrently. Presented 5-6 major presentations annually, 2-3 smaller presentations monthly; controlled $330K expense budget. Generated and monitored revenue projections weekly; provided analytical reporting to clients.

Worked with Director on budgeting, expense, HR, and finance issues. Assisted with Board meetings and events. Additionally, collaborated on the grant writing process; successfully secured $75K grant from Convention and Visitors Bureau; grant designated to present major art expo to improve travel awareness (2008).

Created and launched Internet Department; hired 6 staff, authored policies and procedures, and developed all marketing initiatives. Accountable for website, media buying, creative design, loyalty program, and marketing plans. Managed $550K annual operating budget; provided weekly revenue projections. Conducted photoshoots and virtual tours of property for website. Collaborated with Expedia, Travelocity and other major travel websites to provide property access for their photo teams.