Innovation and collaboration fuel my work as the SVP, Marketing and Communications at Cineflix Media. I cultivate the Marketing and Communications function for the company as a centre of excellence that supports revenue growth and contributes to industry-leading creative and sales tools which distinctively represent the company in the global television marketplace. I recommend and implement strategies related to:- Global launch campaigns- B2B product marketing and development of brand extensions- Business transformation, partnerships, and start-up ventures- Internal and external communications- Digital sales tools and online innovation- International industry events- Company culture and employee engagementMy team facilitates growth-focused company profiling and positioning, brand building through strategic launch campaigns, effective consumer and trade media coverage, as well as stand out in-person and digital event marketing. With a cross-functional role across various divisions, I run a full-service internal agency within the larger Cineflix corporation. We define and deliver marketing and communications that drive B2B sales of TV content to global buyers. Pivoting as the industry evolves, we launch FAST channels and rollout festival campaigns for a growing catalogue. Supporting our internal and external partners, we develop sales tools that streamline our business development processes to redefine customer engagement. As a result, Cineflix is positioned as one of the industry’s leading independent production and distribution companies.
Listed skills include Television, Video Production, Broadcast, Video, and 19 others.