Amber Dixon Email & Phone Number

Salt Lake City, Ut, Us

Orlando, Florida, Us

At Kore.ai, a global leader in generative and conversational AI, I led a high-performing, diverse global team across five core functions: Revenue Growth, Marketing Operations, Website Operations, BDR/SDR, and Global Field Events. My leadership focused on driving business transformation through data-driven strategies and technology-powered solutions that consistently boosted pipeline and revenue growth.Key Achievements:• Spearheaded the strategic transformation of marketing operations, managing end-to-end processes, financial planning, and forecasting for a global team spanning North America, EMEA, and APAC.• Integrated and optimized a comprehensive marketing tech stack, including HubSpot and 6Sense, improving data management, lead-to-revenue processes, campaign execution, and attribution.• Achieved a 200% increase in qualified inbound leads and 6x year-over-year growth in sales opportunities through digital and lifecycle marketing programs.• Managed a multi-million-dollar global marketing budget, achieving monthly forecasting accuracy within 2% and maximizing ROI through close collaboration with finance.• Developed and optimized the customer lifecycle journey, enhancing each touchpoint from initial targeting to customer advocacy, aligning with strategic business goals.• Led global BDR/SDR teams, setting new records in lead conversion and exceeding revenue targets across competitive markets.• Orchestrated SEM, LinkedIn, and ABM intent campaigns (6Sense), significantly increasing brand awareness and demand generation.• Ensured compliance with global regulations, including GDPR, CASL, and CAN-SPAM, reinforcing program integrity.By leveraging data-driven strategies and fostering cross-functional collaboration, I empowered my teams to consistently exceed pipeline and revenue goals while delivering innovative, AI-powered solutions that drive tangible business impact.

Salt Lake City, Utah, Us

**Currently in Name Only and Speaking Opportunities**As founder and fractional CMO of Amber Gold Marketing, I partnered with SMBs and mid-market organizations to provide executive-level marketing leadership on a flexible, consultative basis. I specialized in end-to-end lifecycle marketing, leveraging technology to create, optimize, or replace programs that target audiences and convert them into customers. My approach prioritized customer advocacy, driving long-term loyalty and turning satisfied customers into brand advocates.I led omnichannel strategies, demand generation, marketing automation, and branding initiatives, helping companies achieve growth during times of expansion, restructuring, or adopting new strategies. My data-driven marketing efforts spanned digital, content, traditional, and social media channels, consistently delivering measurable success.As a CMO-for-hire, I built and optimized marketing teams, filled critical gaps, and strengthened clients’ marketing structures. My expertise included lead generation strategies, CRM implementation (HubSpot, Marketo, Eloqua, Infusionsoft), and optimizing SEO and SEM tactics to increase visibility and pipeline growth.I’ve also spoken at various organizations and associations, sharing insights on go-to-market (GTM) strategies, customer loyalty and advocacy, AI integration, lead generation, and data-driven decision-making.

Mississauga, On, Ca

I joined Prophix, a global leader in cloud-based Corporate Performance Management (CPM) software, as the VP of Marketing Operations, where I led a global team focused on developing scalable people, processes, and technology that accelerated business impact.Leveraging a cross-functional expertise across marketing, sales, data analytics, and tech stack management, I led a team of specialists in marketing automation, revenue operations, paid and owned media, data, and lifecycle marketing. My goal was to drive measurable outcomes through streamlined processes, efficient execution, and alignment between sales and marketing.Key responsibilities included: • Leading the procurement, management, and optimization of a global MarTech infrastructure • Operationalizing the lead-to-revenue process, enhancing efficiency and scalability • Driving global marketing transformation by building structure around customer journeys, campaign execution, and data-driven insights • Implementing data collection and enrichment strategies for targeted segmentation and personalized sales interactions • Overseeing the governance and optimization of the Eloqua marketing automation platform • Automating processes across the organization to replace manual tasks and increase efficiency • Uniting sales and marketing through cohesive technology, data, and operational frameworks • Translating business-driven initiatives into actionable technical and operational plansAs an agent of change, I focused on creating a more transparent, agile, and impactful marketing organization, ensuring alignment with Prophix’s growth objectives.

New York, Ny, Us

At MRM, I led the development and execution of strategic omnichannel playbooks and customer-centric strategies that significantly increased engagement and revenue for top global B2B and B2C organizations. I played a pivotal role in driving significant revenue growth and ARR for three of my assigned accounts, which became the agency’s top clients under contractual agreements and expansion opportunities.I orchestrated full-funnel marketing roadmaps to promote thought leadership, generate leads, and foster long-term customer engagement through data-driven journeys. My work included automating customer-centric experiences by leveraging data, ICPs, personas, and segmentation to build valuable relationships between decision-makers and their brands. I also ensured the seamless integration of marketing and sales tech stacks to eliminate manual processes and automate revenue-generating activities.Key Achievements:* Led customer experience automation and omnichannel playbooks that not only drove revenue but also nurtured long-term relationships and advocacy through personalized customer journeys.* Hosted 1- and 2-day omnichannel workshops with C-Suite, ELT, and Stakeholders to align, define, and plan marketing strategies across multiple business units.* Developed integrated marketing programs for top global clients like Cisco, Verizon, Panasonic, and Microsoft, driving significant business growth.* Led customer experience automation efforts, optimizing touchpoint journeys to deliver personalized, scalable experiences.* Played a crucial role in transforming customer engagement, resulting in increased account growth and revenue expansion.

Lehi, Utah, Us

At SimpleNexus, a SaaS startup, I established and led the marketing department, building a high-performing team across MarTech, creative, event, content, demand-gen, and sales development (SDRs/BDRs). By implementing a comprehensive growth strategy, I drove a 3100% increase in leads generated YoY and full-funnel campaigns that resulted in a 5400% increase in leads-to-MQLs and a 780% increase in sales opportunities, including expansions.I transitioned the company from single-channel to multichannel and omnichannel strategies, creating a connected customer experience that fostered advocacy and loyalty. By implementing HubSpot as the marketing automation platform, I optimized digital, traditional, and social selling channels, automating workflows, refining lead scoring, and enhancing segmentation. These efforts decreased the average bounce rate from 82.4% to 7.6% and drove a 1222% increase in web visits from email, alongside a 778% increase in overall acquisition.Strategically, I reduced paid channel spend by 35% while increasing conversions by 3600% YoY. My leadership in pipeline generation, customer advocacy, and revenue-driving initiatives aligned marketing processes with business goals, resulting in significant improvements in program metrics and overall performance.

Salt Lake City, Ut, Us

Success Snapshot:- 4400% growth in active leads in less than a year- 565% increase in sales opportunities created year-over-year- 317% increase in net-new closed dealsAt RizePoint, I led all demand generation efforts, driving pipeline and revenue through strategic marketing automation and omnichannel campaigns. I leveraged Marketo to execute targeted campaigns, mapping the buyer journey to deliver the right messages at the right time, across the right channels.In collaboration with the Sales team, I helped define and implement ABM programs for key target audiences, ensuring alignment between marketing and sales in go-to-market strategies. I closely analyzed market trends, consumer behavior, and competitive strategies to identify growth opportunities, and developed data-driven campaigns that consistently engaged prospects and converted leads into revenue.

South Jordan, Slc, Utah, Us

At LANDESK, I led global demand generation campaigns and digital marketing strategies across North America, EMEA, and APAC, driving significant pipeline and revenue growth. My leadership in executing omnichannel programs resulted in a 205x opportunity ROI and a 42x closed-won ROI, increasing average deal size by 25x.I spearheaded the creation and execution of the Momentum customer loyalty program, which increased renewals and loyalty by 40% through automation and education, reducing churn and driving organic upsell opportunities.In this role, I collaborated with the marketing automation lead to design and execute campaign strategies and deliver tailored buyer experiences. I managed MarTech operations, built OKRs and KPIs for campaign performance, and oversaw funnel velocity, marketing channel analysis, and budget reporting to align efforts with corporate goals. Additionally, I led cross-functional teams in Creative, Web, and Automation to ensure a cohesive customer journey across all channels.Key Achievements:Recipient of three Bronze Stevie Awards for excellence in global digital marketing campaigns.World Class Campaigns award for outstanding omnichannel programs.72% reduction in CPL through demand generation optimization.

Springfield, Massachusetts, Us

At MassMutual, I led the marketing strategy for over 100 financial professionals, driving growth through personalized marketing plans, multi-channel campaigns, and targeted audience segmentation. I was also responsible for leading the agency's branding and awareness efforts, ensuring cohesive brand messaging across all owned channels and public relations activities.In my final year, I launched a high-impact PR campaign that increased website traffic by over 500%, generated leads that resulted in 20x additional commissions, and secured media opportunities for agents in radio, video, and national publications. My work in content strategy, agent retention, and lead generation consistently aligned with company goals, delivering measurable results.

B.S., Communications

Executive Program Certificate, Executive Leadership

Aab, Business