· Increase lead generation and conversion rates for underperforming stores by 30% through targeted marketing campaigns (SEO, PPC, content marketing) and data-driven strategies.· Develop and implement customized marketing plans for underperforming stores in collaboration with internal teams, leading to improved performance metrics (website traffic, lead quality, engagement, local marketing).· Spearhead marketing initiatives for lease-up and transition stores, ensuring a smooth launch, strong initial performance, and brand awareness.· Maintain open communication channels with store revenue and operations teams to identify challenges, provide support, and translate insights into actionable marketing strategies that optimize customer journeys.· Leverage industry knowledge and marketing expertise to stay ahead of trends, identify innovative digital marketing solutions, and implement them to boost overall store performance (sales, brand reputation).· Collaborate closely across departments (Operations, Revenue Management, Finance) to ensure alignment between marketing strategies and company goals, fostering a data-driven marketing culture.

• Launch and maintain 544 web pages with for managed stores by publishing and creating content to rank for search engines to increase organic growth and improve search infrastructure• Ensure website functionality and daily testing for SEO keyword implementation, back linking and internal linking.• Analyze customer website experience through 159 completed website audits and address usability issues by completing weekly and monthly ongoing website audits.• Facilitate new avenues of improving site navigation and digital communication by boosting search engine optimization through keywords and meta-tags and by using web analytical data for an enhanced user experience.• Research and analyze website trends and best practices such as mobile friendly tests, interactive virtual tours, alt tagging, and accessibility to reduce overall bounce rate.• Collaborate with the SEO team and Social Media Coordinator for best technical and content strategies to improve the quality of user design by adding Facebook embedded codes to sites.

• Assembles and addresses technical and design requirements, integrating user-facing and front-end elements to maintain web presence effectiveness increasing website views to over 400 MoM.• Manages social media accounts for clients, including developing content calendars, creating and scheduling posts, and measuring results to increase following over 300% within nine months.• Collaborates with clients to gather requirements, develop creative concepts, and execute projects.• Integrates enhancements into web design to improve user stickiness, smooth functionality, and boost load times.

• Supervises and supports the daily operations of a high-volume apartment community, while coordinating marketing initiatives to improve visibility and attract new business.• Manages a multi-million dollar grossing 396-unit apartment community, and develops marketing and email campaigns to successfully maintain a 96% occupancy rate.• Leads and manages the full life cycle of over 12 ongoing projects, focused on improving the quality and marketability of the community.• Successfully maintains an NOI of over $70K monthly, and communicates with residents to resolve complex situations leading to a community approval rating of 4.3/5 for 2022.• Leads and coordinates all community marketing initiatives including but not limited to Website Development, Photography, Graphic Design, Company and Community Branding, and Outreach Marketing.• Researches industry and marketplace trends to develop marketing solutions and enhance business operations.• Boosts brand awareness and generates leads while managing internal and external marketing campaigns and programs.

• Created infrastructure to monitor, measure, and analyze the effectiveness of different marketing initiatives related to key revenue goals.• Developed innovative ideas to bring new leads into the funnel and nurture them through online campaigns, channel marketing, email campaigns, and engaging content.• Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.• Tracked and reported on marketing campaign performance daily, weekly, and monthly to help with optimizing current and future strategies.• Implemented new strategies to improve click-through rates and conversion.• Leveraged tracking data to segment target audiences, trigger campaigns, and personalize content.• Masterminded highly successful digital strategies for various platforms to attract customer engagement.• Optimized social media channels and web pages to improve SEO and usability.• Collected and analyzed Web metrics such as visits, time on site and page views per visit.