Amber Guido Email & Phone Number

Toronto, On, Ca

Develop and execute targeted email campaigns, ensuring timely delivery and alignment with industry-specific messaging.Create captivating social media promotions for various events, enhancing brand visibility and driving audience interaction.Contribute to the successful launch and management of LinkedIn Ad campaigns for diverse summits, optimizing ad performance and achieving campaign objectives.Establish strong relationships with external media and association partners within the industry portfolio, fostering collaborative partnerships to amplify event reach and impact.Manage email responses efficiently, coordinating the distribution of leads to Sales associates for follow-up, resulting in increased conversion rates and revenue generation.

Created visually captivating graphics and compelling captions for Instagram, ensuring alignment with brand themes and colours, resulting in a remarkable 15% increase in engagement and follower interactions.Assumed responsibility for managing and monitoring social media accounts, analyzing post-performance to identify high-performing content and making campaign adjustments based on insights gained.

Helped create a digital marketing strategy that involved social media, email marketing, monthly newsletters, blog posts, etc.Created and designed company website pages for new complicated products on WordPress, taking the most important details from video demonstrations shown to clients. Worked on improving company SEO, looking closely at competitors and keywords used on Google with the Google Analytics tool. Wrote blog posts for industry-related content, as well as company-specific products. Created social media campaigns and posted content weekly on Instagram. Increased followers and engagement on Instagram by 30% over the internship.Did competitor and industry research to determine customer pains and how our competitors were addressing them.

Created company-specific content for Instagram, Twitter, Facebook and LinkedIn and developed an understanding of which type of content works best for each platform, adjusting content creation accordingly.Conducted market and industry research for competitors' social media channels to develop our own social media strategy, increasing our competitor status by 15%.Worked closely with team members to overcome any challenges and develop problem-solving strategies, resulting in an increase in the rate of idea generation and execution.Supported community management on social media accounts and kept up with consumer interactions, resulting in a 25% increase in stories and post engagement.Established our KPI's and measured them weekly to see how we were performingIncreased the followers on Instagram by about 1000 in under a month.

Created product manuals, videos, and tips to help accelerate employee adoption of Microsoft Teams, resulting in a 40% increase in employee engagement and platform understanding.Managed a re-branding strategy and logo design for an existing refreshed product, working closely with the artists to refine and perfect the logo before presenting it to management.Generated market and competitor research for a new product and organized it in a spreadsheet, significantly helping management adapt their strategy to best reach the target audience.Created a marketing plan to improve customer engagement and loyalty for CondoNow.com, and saw a 20% increase in outreach and engagement.Conducted surveys to past and present customers, completed website modifications, new email templates and SMS messages, and used their feedback to adjust our strategy moving forward.

Independently completed research and gathered information to be published on the CondoNow website, making it easier for customers to search and shop.Edited and rewrote raw data and created graphics to fit within CondoNow's structured data, learning the importance of finding the right information to meet customer needs.Analyzed SEO results for improvement, if results did not improve, continue to add and develop more content until we reached a top 3 ranking in Google.

Bachelor Of Business Administration - Bba, Marketing

Relevant courses: Social Media for Marketing & Management Marketing Research Brand Management Consumer Behaviour

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Activities and Societies: Free the Children Student Club