Brainy, witty with a flair for creativity and a deep appreciation for the intricate tapestry of humanity, I bring a unique perspective to every project I touch. From optimizing campaigns to unraveling consumer insights, I've honed my skills across continents and cultures in the past 8 years. My secret sauce? A potent blend of data-driven insights, creative wizardry, and a deep understanding of consumer behavior.I've worked on research projects that span the globe for brands like Nike, adidas, F1, delving into the nuances of diverse communities and unearthing the hidden gems that connect us all. I believe that successful digital marketing is not just about algorithms and data—it's about connecting with people on a deeper level, understanding their aspirations, and addressing their needs in a meaningful way.I also like to dabble in other professional fields where ideas are expressed differently. Here’s a shooting project for NOWNESS I’ve worked on: https://vimeo.com/345423271If I wasn’t in the digital media world, I might be a standup comedian.
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FounderEdge LabsChina -
Marketing CoordinatorJoone Paris Feb 2021 - May 2023Shanghai, ChinaManage retail team; Brand strategy; Digital marketing; Influencer sourcing & communication; Budgeting. -
Bilingual ResearcherB+A Jan 2019 - Jan 2021Shanghai, ChinaResearch workshop organization (online & offline), oral and written EN/CN translation. Key clients: Google, Nike, F1, BeatsByDre. More listed on: https://wearebanda.com/ -
Brand SpecialistHopscotch Sopexa Jan 2019 - Jan 2021Shanghai, ChinaSocial media management, content creator, editor, event execution. Key clients: European Union-sponsored food & bev. More on: https://www.sopexa.com/en/ -
Project ManagerFrolic Culture 卓曼文化 Sep 2016 - Dec 2018Shanghai, ChinaProject planning, execution & management; Influencers/models sourcing & communication. Key clients: ZEGNA, Gucci. More listed on: https://frolicculture.com/ -
Account SpecialistMccann Worldgroup Sep 2015 - Jul 2016Shanghai, ChinaClient communication, social media management, campaign pitch. Key clients: L’Oréal. More listed on: https://www.mccannworldgroup.com/ -
Marketing TeamVice News Jan 2015 - Aug 2015Shanghai, ChinaResearch, interview, translation. Key clients: Budweiser, Vans, The North Face, adidas
Amber Y. Education Details
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Global Media Communication
Frequently Asked Questions about Amber Y.
What company does Amber Y. work for?
Amber Y. works for Edge Labs
What is Amber Y.'s role at the current company?
Amber Y.'s current role is Founder.
What schools did Amber Y. attend?
Amber Y. attended University Of Melbourne.
Not the Amber Y. you were looking for?
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Amber Y-T, PMP, CSM
San Francisco, Ca
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