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I help eCommerce and digital sales managers break through plateaus and turnaround their online businesses to find new customers, new purchases, and grow sales.In act 1 of my career, I led sales and marketing teams for globally-recognized brands in entertainment and food & beverage. I was a pragmatic leader in each role, which maybe isn't the buzziest word, but my style consistently delivered year over year P&L growth for each business over the past two decades. These incredible teams navigated industry changes at hyper-speed, defended our brands from competition, and went on offense to win new sales unlocked by shifting preferences, shopping behaviors, and a pandemic. Making pivots and finding profitability was almost never easy, but for a puzzle aficionado like me, it sure was a whole lot of fun!Now, for act 2, I'm taking everything I know about strategic growth and breaking brands out of digital sales ruts and sharing my expertise in a whole new way.For leaders today who are struggling to find profitable growth in their eCommerce business, Hype & Harvest provides a proven framework to identify the strategic priorities that can deliver positive sales and a process for how to put those priorities in action. Finding paths to profitable growth is part like solving a word search, crossword, and sudoku, all in one. Our tools and resources help leaders clear through the noise to get businesses on a path to growth faster and able to iterate along the way.I live in Los Angeles, CA. When I'm not helping people unlock growth in their business, you can find me hard at work on my baked goods DTC startup (send me a note if you'd like to be an early supporter), riding or lifting in a Peloton class (#heyamberhey on the leaderboard), brunching around town (send me your fave spots), or solving a good puzzle (did you Wordle today?).Expertise in areas of:• Sales and strategic planning • Amazon vendor management and negotiations• Amazon Ads strategies and measurement• eCommerce training for non-eCommerce experts (collaborators)• Digital marketing strategies and measurement (paid and retailer media) • Creative agency management• Integrated in-store and online retail marketing campaigns• Showing up authentically at work
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Leadership CoachSounding BoardLos Angeles, Ca, Us -
Executive CoachAnitab.Org Jun 2024 - PresentSacramento, California, Us -
Executive CoachSkye May 2024 - PresentNew York, Ny, Us -
Founder & CeoHype & Harvest May 2023 - PresentHype & Harvest offers leadership coaching, organizational learning, and strategy solutions to support the success of rising leaders and executives at eCommerce and product-based companies.1:1 Private Coaching: Transformational leadership coaching that improve business results, relationships, and reputation.The Ascend Accelerator: Group coaching that guides ambitious functional experts to become strategic corporate leaders.Corporate Solutions: Virtual, on-site, and off-site workshops that increase collaboration and effectiveness for eCommerce teams and multi-disciplinary partners. -
Head Of Ecommerce & Direct-To-ConsumerThe Wonderful Company Sep 2021 - Feb 2023Los Angeles, California, UsDepartment head overseeing strategy and P&L management for the eCommerce and DTC businesses across The Wonderful Company portfolio of brands including FIJI Water, JUSTIN Vineyards, Wonderful Pistachios, POM Wonderful, Halos, and more.Accomplishments in this role:- Organizational redesign to re-deploy staff from brand-focus to expertise-driven teams positioned for accelerated growth, develop talent, create succession planning, and deepen expertise in eComm operations and retailer media marketing.- Led vendor management and partnered with Amazon leadership across Grocery and Fresh for beverages, nuts & snacks, and produce categories to improve sales and profitability.- Directed digital marketing strategies across owned and paid channels; designed KPI measurement tools and reporting processes for both platform and channel performance.- Designed and directed DTC growth initiatives, including expanded corporate gifting strategies to unlock new revenue and increase profitability for existing programs, delivering triple digit year-over-year growth.Expertise in areas of:• Sales and strategic planning • DTC website redesigns (www.justinwine.com) • Amazon vendor management and negotiations• Amazon Ads strategies and measurement• eCommerce training for non-eCommerce experts (e.g. brand and agency collaborators)• Digital marketing strategies and measurement (paid and retailer media) • Creative agency management• Daring and brave leadership• Showing up authentically at work -
Director, Retail Sales & Marketing, Amazon & Ecommerce - Warner Bros. Consumer ProductsWarner Bros. Discovery Jun 2018 - Aug 2021New York City, UsLed the retail partnership between WB and Amazon to develop scalable retail strategies and solutions that align the studio’s initiatives with the retailer’s assets and strategic priorities. Also led development and execution of full funnel marketing campaigns that engaged and excited fans across the WarnerMedia portfolio including DC Comics, Harry Potter, Animation, HBO, Cartoon Network, TV, and so much more.- Marketing Partnerships- Strategic Planning- P&L Management- Business Development & Product Lifecycle Management- Brand Presentations- Brand and Retail Marketing Digital Campaigns and In-Store Experiences- Paid Media Strategy, Implementation, & Performance Monitoring- Influencer & Social Marketing- Creative Agency Management- Diversity & Inclusion Strategy Development- Retail Analytics- Global Collaboration -
Senior Manager, Marketing Strategy & AnalyticsThe Walt Disney Studios Sep 2016 - Jun 2018Burbank, Ca, UsLed team in strategic planning and product lifecycle management for the studio’s home entertainment catalog portfolio across physical and digital distribution for all brands including Disney Animation, Live Action, Pixar, Marvel, and Lucas. -
Manager, Catalog Strategy And AnalyticsThe Walt Disney Studios Nov 2014 - Sep 2016Burbank, Ca, Us
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Manager, Financial Compliance - Warner Home VideoWarner Bros. Entertainment Oct 2008 - Nov 2014Burbank, Ca, UsLed design and implementation of contract and regulatory risk compliance programs for the WBHE business units on a worldwide basis, including physical, digital, and video game distribution.Partnered with WBHE exec management across departments to analyze business risks in major vendor, distribution, and licensing partnership agreements for digital, video and games divisions. Managed the audit review process, including scoping audit work, sourcing external auditors, managing project budgets and deliverables, and reporting audit results. Advised marketing and sales management and legal counsel on terms and clauses during negotiations for new contracts and amendments with licensing and distribution partners. -
Senior AssociateKpmg Llp Nov 2005 - Oct 2008New York, Ny, UsLed teams for internal and external financial statement and SOX audits, covering all aspects of engagement management including planning, execution, and managing project schedules and budgets. Managed Project Management Office (PMO) for large, complex client engagements by establishing key performance indicators to measure project health and execution, as well as financial metrics to manage financial reporting and project budget. -
Senior AnalystJohnson & Johnson Jun 2004 - Nov 2005New Brunswick, Nj, UsDelivered audit management technology solution for Corporate Internal Audit group. Led project team through RFP, hardware acquisition, software pilot and testing, and implementation phases while managing key project documents such as project plan, resource allocation, and project budget.Partnered with Strategic Sourcing, Accounts Payables, and J&J affiliates to implement an integrated procurement and accounts payables solution (Ariba) across North America. Designed and implemented integration solutions between corporate applications and affiliate ERP systems. Assessed process and technology gaps, led efforts to identify solutions, and facilitated resolution. -
Imldp AnalystJohnson & Johnson Jun 2002 - Jun 2004New Brunswick, Nj, UsExcelled in three eight-month rotations across the consumer, medical devices & diagnostics, and corporate headquarters business segments. Projects included identifying cost savings in the annual IT budget, developing balanced scorecards for assessing IT systems, and analyzing total costs of ownership and projected future costs for IT systems. Co-led and managed a global project team through the Six Sigma methodology in order to optimize business value derived from an existing IT system. Managed key project phases including development of business case and project approvals, identification of business and technical requirements, and implementation of the solution. Designed and implemented appropriate controls to sustain the process improvements for the long-term.
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College Marketing RepresentativeThe Walt Disney Company Aug 2001 - Jun 2002Burbank, Ca, UsCreated, developed, and organized promotion opportunities in the Pittsburgh, PA market for theatrical releases by Hollywood, Touchstone, and Walt Disney Pictures. Negotiated airtime and ads with media in exchange for promotional items. Developed relationships with local college media to identify media vehicles to generate publicity for new movies.
Amber Jackson Skills
Amber Jackson Education Details
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Ucla Anderson School Of ManagementMarketing -
Carnegie Mellon UniversityTechnical Writing & Communications
Frequently Asked Questions about Amber Jackson
What company does Amber Jackson work for?
Amber Jackson works for Sounding Board
What is Amber Jackson's role at the current company?
Amber Jackson's current role is Leadership Coach.
What is Amber Jackson's email address?
Amber Jackson's email address is am****@****ful.com
What is Amber Jackson's direct phone number?
Amber Jackson's direct phone number is +181856*****
What schools did Amber Jackson attend?
Amber Jackson attended Ucla Anderson School Of Management, Carnegie Mellon University.
What skills is Amber Jackson known for?
Amber Jackson has skills like Process Improvement, Project Management, Business Analysis, Sarbanes Oxley Act, Financial Reporting, Financial Modeling, Accounting, Marketing, Marketing Strategy, Brand Management, Retail Sales, Consumer Packaged Goods Marketing.
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