CAS + COMPANY is a comprehensive marketing agency leading with authority, building brand profitability and confidence. We transform the way brands communicate with consumers and convey their unique value. With extensive experience directing complex, multi-functional teams, I lead experts who build and integrate innovative marketing and communications strategies producing profitable results for Fortune 500 companies, celebrities, the Federal Government, non-profit entities, and tech startups… Show more CAS + COMPANY is a comprehensive marketing agency leading with authority, building brand profitability and confidence. We transform the way brands communicate with consumers and convey their unique value. With extensive experience directing complex, multi-functional teams, I lead experts who build and integrate innovative marketing and communications strategies producing profitable results for Fortune 500 companies, celebrities, the Federal Government, non-profit entities, and tech startups. Together, we combine creativity, strategy, and real-time industry insights to make businesses healthier and customers happier. We unlock the human and cultural story behind every data point, challenge assumptions, empower creatives, and position clients to achieve and exceed their communications’ goals. Our clients include Dell Technologies, CDC, Crayola, the Houston Super Bowl Host Committee, the National Urban League and other prominent brands. Show less

Developed winning digital, social, PR, and experiential marketing strategies for global Fortune 500 companies such as Shell, Chevron, and Aramco. Built, coached, and passionately steered multiple top-performing teams leading groundbreaking PR initiatives and programs.Directed PR efforts for the U.S. Shell Eco-marathon, one of the world's leading student engineering competitions for energy efficiencies, along with Chevron’s Fuel Your School educational support program, totaling over $480… Show more Developed winning digital, social, PR, and experiential marketing strategies for global Fortune 500 companies such as Shell, Chevron, and Aramco. Built, coached, and passionately steered multiple top-performing teams leading groundbreaking PR initiatives and programs.Directed PR efforts for the U.S. Shell Eco-marathon, one of the world's leading student engineering competitions for energy efficiencies, along with Chevron’s Fuel Your School educational support program, totaling over $480 million worldwide since 2013, providing teachers with tools to prepare students for the marketplace. Co-led Shell’s V-Power Nitro+ Gasoline launch in 2015, including a mega celebrity event in Times Square coupled with a car relay ending in California at Jay Leno’s car garage.Improved operational and financial performance of account teams, ensuring quality work, effective policies and processes, and optimal client satisfaction. Show less

Strategically redesigned the Marketing & Communications Department, leading a dynamic transition into the modern communications era. Led corporate partnerships with Shell, Wal-Mart, AT&T, Time Inc., Essence, Comcast NBC Universal, CNN, The Coca Cola Company, UPS, Toyota, State Farm and Bank of America creating novel marketing initiatives that supported community programs and activities.Boosted productivity establishing and leading a team of 10 high performers while managing the… Show more Strategically redesigned the Marketing & Communications Department, leading a dynamic transition into the modern communications era. Led corporate partnerships with Shell, Wal-Mart, AT&T, Time Inc., Essence, Comcast NBC Universal, CNN, The Coca Cola Company, UPS, Toyota, State Farm and Bank of America creating novel marketing initiatives that supported community programs and activities.Boosted productivity establishing and leading a team of 10 high performers while managing the development and execution of exclusive events, PR/Marketing/Social Media campaigns, strategic marketing collateral, and major advertisements. Clients included senators, congressman, iconic civic leaders including Al Sharpton and Jesse Jackson, and Fortune 500 companies including Target, Walmart, Shell, and UPS. Designated liaison to Senior White House Staff and the Secret Service. Meticulously planned and executed numerous public appearances by former President and Vice President Barack Obama and Joe Biden. Directed all pre-event and onsite national media activity ensuring excellent coverage and vast public awareness. Headed fiscal management of the multi-million dollar operating budget and RFP process, and provided strategic advice and counsel to the CEO and Senior Executives. Skyrocketed The State of Black America book sales by 50% through publication rebranding and executing a custom marketing program resulting in a record-breaking 183,990,000 social media impressions valued at over $13,050,000. Rapidly increased National Urban league annual conference attendance by 40% designing and implementing a national marketing program that achieved advertisement in over 4K reaching media outlets including the Associated Press, U.S. News & World Report, New York Times, Washington Post and Reuters reaching over 8.7 billion people in print & online. Show less

Pioneered CEO’s and organizational profile and status using modern publicity and advertising strategies resulting in record-breaking funding opportunities and outcomes. Created an award-winning publication entitled, The State of Black Philadelphia providing readers with compelling research and real-time data about racial and social disparities in the areas of economics, health, education, civic engagement and social justice.

Steadily progressed to positions of increased responsibility and scope across the disciplines of marketing, media relations, branding, advertising, strategic partnerships, and event planning to increase awareness and strengthen market presence for Philadelphia office of national organization. Transformed organizational marketing, media and community relations, branding, and advertising authentically growing key partnerships for increased awareness and a strengthened market presence for… Show more Steadily progressed to positions of increased responsibility and scope across the disciplines of marketing, media relations, branding, advertising, strategic partnerships, and event planning to increase awareness and strengthen market presence for Philadelphia office of national organization. Transformed organizational marketing, media and community relations, branding, and advertising authentically growing key partnerships for increased awareness and a strengthened market presence for Philadelphia office. Provided strategic advice and counsel to the CEO, while successfully managing key working teams. Directed fiscal management of the department’s multi-million dollar operating budget. Show less

International media relations architect with hands-on PR experience and proven success throughout Italy, France, Switzerland, Greece, England, and Japan.Designed and launched profitable media campaigns and marketing initiatives for products, events, non-profit organizations, corporate executives and recording artists increasing awareness, tremendous sales growth and strengthened public images.

Successfully cultivated a creative team of PR experts and led the booming PR launches of internationally acclaimed artists and album projects including: Q-Tip’s certified Gold album, Amplified on Arista Records. Created and executed publicity campaigns for Columbia, Virgin, Atlantic, Arista and VP Records including Bruce Springsteen and Elvis Costello.

Exceled across multiple music genres managing innovative publicity strategies for high-profile artists and album releases including: Sheryl Crow’s platinum selling album, The Globe Sessions, Bryan Adams’ 2x platinum selling album, On A Day Like Today, and Barry White’s 2x platinum selling album, The Ultimate Collection.

Bolstered A-list celebrity album sales and public relations publishing captivating press releases and securing exclusive cover stories and features, national television segments, and high-profile media interviews with outlets including MTV and BET. Creatively launched the public profiles and first two albums for artist Erykah Badu, turning her into a multi-Grammy Award winning music artist. Played a pivotal role in the PR strategy for international hip-hop and R&B artists including:… Show more Bolstered A-list celebrity album sales and public relations publishing captivating press releases and securing exclusive cover stories and features, national television segments, and high-profile media interviews with outlets including MTV and BET. Creatively launched the public profiles and first two albums for artist Erykah Badu, turning her into a multi-Grammy Award winning music artist. Played a pivotal role in the PR strategy for international hip-hop and R&B artists including: Rakim, Heavy D, MJG, and various artists on Cash Money Records and Kedar Entertainment.Co-created winning PR strategy for Nelly’s freshman album, Country Grammar, which went on to be certified Diamond by the Recording Industry Association of America (RIAA). Show less