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During my early college years, I imagined myself as a world-traveling photojournalist, trekking my way to some of the most remote places in the world and taking incredible photos for National Geographic. Then, I registered for an elective class called ‘Brands that Rock’. My career direction was quickly changed.In ‘Brands that Rock,’ we dissected some of the most iconic rock brands of all time. How brands like Aerosmith and Madonna evolved generation after generation to remain relevant and loved. And how the Rolling Stones and KISS created experiences through perfect brand execution; they have captured the hearts over numerous decades.It was unique and exciting to realize that any brand or company can do this same thing through strategic and intentional marketing tactics!Now, many years after that class, I still channel that same excitement in marketing. I’ve become a passionate and high-impact marketing leader with a diverse track record of building brand recognition and sales support for various industries, including; technology, insurance, healthcare, and financial. I’ve had exceptional experience designing, leading, and executing dynamic marketing plans to promote growth in competitive industries and markets. I am a respected leader for facilitating collaboration between departments and partners for truly effective business outcomes.Experienced in:Strategic Marketing | Business Development | Brand Strategy | Digital Marketing | Product Marketing | Website Development | SEO | Performance/KPI | Channel Marketing | Budget Development | Market Research | Public Relations | Lead Generation
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Director, Demand GenerationRxbenefits, Inc. Aug 2024 - PresentBirmingham, Alabama, Us -
Director Of Strategic MarketingTherapy Brands Jul 2022 - Aug 2024Birmingham, Alabama, UsTherapy Brands is a leading provider of software solutions for mental and behavioral health professionals. The company offers a comprehensive suite of tools designed to streamline practice management, improve client care, and enhance operational efficiency for healthcare providers.In my role as Director of Strategic Marketing, I lead initiatives that align marketing, product, onboarding, and sales functions. My efforts have significantly boosted trial conversion rates and monthly marketing qualified leads (MQLs), while earning recognition through multiple awards. I develop and execute innovative marketing campaigns, foster cross-departmental collaboration, and create compelling strategies to drive revenue growth and enhance brand performance. -
Director Of MarketingEcapital Advisors Jul 2021 - Jul 2022Bloomington, Mn, UseCapital Advisors is a consulting and software firm that specializes in making data tell a story for FP&A leaders to make strong business decisions for growth. As the Director of Marketing, I led the marketing team in developing our go to market strategy for our services and enhance our brand presence. I collaborated with sales, engineering, and consulting teams to target large enterprise businesses with our marketing content, events, and strategies. -
Vice President Of Marketing And CommunicationsProfessional Liability Underwriting Society Jan 2019 - Jul 2021Minneapolis, Mn, UsPLUS is the only association that brings together the professional liability insurance industry for education, networking, personal growth and business development. As the VP of Marketing & Communications, my position is to connect industry professionals with our products that help advance their careers. I develop the overall marketing strategy that aligns with the association goals and industry needs and work closely with product development to ensure a quick and efficient path to market. -
Director Of MarketingEvolving Solutions Jul 2012 - Jan 2019Minneapolis, Mn, UsEvolving Solutions is a data center technology consultant and reseller. As a Platinum IBM and Hewlett Packard Enterprise partner, they leverage brilliant engineers and top-notch technologies to deliver innovative solutions. As Director of Marketing, I developed and executed on a marketing strategy for growth in cloud and digital technologies. With a focus on brand development, lead generation, digital presence and analytics, we were uniquely positioned as a leader in data center technologies with movement into the cloud. -
Marketing Manager, Optumrx - Health Products BenefitUnitedhealth Group Jul 2010 - Jul 2012UsAs a Marketing Manager for the Health Products Benefit at OptumRx, I managed the direct marketing for members receiving this helpful benefit that allowed them to receive over-the-counter healthcare products for no extra fee. As the program expanded, I collaborated with the distribution team to create and rollout an e-commerce website for easy ordering access for members. -
Marketing Specialist, Optumhealth - Specialty BenefitsUnitedhealth Group Sep 2008 - Jul 2010UsOptumHealth, Specialty Benefits is the area of UnitedHealth Group that owns dental, vision, and life & disability health plans. As a Marketing Specialist, I assisted in the creation and management of marketing collateral for members, employers and brokers. I also helped in developing and executing on broker events all over the United States. -
Marketing SpecialistCarolina Farm Credit May 2007 - Sep 2008Carolina Farm Credit is part of the national Farm Credit System and provides loans and financial guidance to farmers, rural home buyers and agribusinesses in North Carolina. As the Marketing Specialist, I assisted 37 branches to execute on their marketing plans through advertising, digital marketing, public relations, events and tradeshows.
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Inside Sales Associate And Marketing AssistantOffice Supply Services, Inc. Sep 2006 - May 2007
Amber Murphy Skills
Amber Murphy Education Details
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University Of Minnesota - Carlson School Of ManagementBusiness Administration; International Marketing -
Winona State UniversityMarketing
Frequently Asked Questions about Amber Murphy
What company does Amber Murphy work for?
Amber Murphy works for Rxbenefits, Inc.
What is Amber Murphy's role at the current company?
Amber Murphy's current role is Strategic Marketing Leader.
What is Amber Murphy's email address?
Amber Murphy's email address is am****@****web.org
What is Amber Murphy's direct phone number?
Amber Murphy's direct phone number is +176351*****
What schools did Amber Murphy attend?
Amber Murphy attended University Of Minnesota - Carlson School Of Management, Winona State University.
What skills is Amber Murphy known for?
Amber Murphy has skills like Marketing Communications, Marketing, Lead Generation, Email Marketing, Market Research, Advertising, Marketing Strategy, Competitive Analysis, Social Media, Direct Marketing, Sales, Business Development.
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