Amber Stephens Email & Phone Number

Mission Viejo, CA, US

San Francisco, California, US

San Francisco, California, US

• 12 Tides is the world’s first organic kelp snack company, whose mission is to restore marine ecosystems. 12 Tides sources kelp from regenerative ocean farms that have a net-positive impact on the planet.
• Led in-store demos of product to drive direct sales, maximize brand awareness and expand growth in San Francisco market.
• Managed set-up, merchandising, sampling, and sales presentations to represent brand positively to customers and retailers.
• Educated customers on product ingredients, health benefits and brand mission to market and sell product, build relationships and community.
• Coordinated with marketing team to manage schedule, supplies, and product inventory.
• Tracked CPG inventory and sales, monitored customer response, worked closely with store management and communicated any issues to marketing / operations team to improve future demos.

• Consulted with non-profits & social enterprise startups in the Bay Area & Greater Los Angeles to optimize CRM MarTech solutions (Salesforce Marketing Cloud, Salesforce Pardot, Marketo, Braze) aimed at improving.
• Delivered insights to executive leadership on CRM MarTech system audits, while collaborating with cross-functional teams to enhance audience engagement through targeted email and content marketing campaigns aimed at.
• Recommended implementation of new project management processes, including agile frameworks & QA workflow processes to ensure efficient onboarding and transition to MarTech tools, resulting in improved QA processes for.

Executive coach to founders, C-suite level executives & entrepreneurial leaders on mindset, public speaking, emotional wellness & work / life balance.Clients included leaders in finance, banking, technology, social enterprise, insurance, fashion, CPG (consumer-packaged goods), non-profits, travel/hospitality, B2B sales, publishing & real estate.

London, GB

• Led multi-touchpoint email marketing campaigns for a prominent pharmaceutical healthcare retail industry leader, held responsibility for presenting end-to-end lifecycle marketing campaigns to executive leadership and.
• Crafted customizable email templates in Salesforce Pardot, collaborated with client's B2B team for content marketing strategies, and resolved technical issues related to email templates and landing pages.
• Developed comprehensive email marketing customer journey maps designed for Salesforce Pardot Engagement Studio, focusing on lead generation and conversion.
• Led a six-person junior team in onboarding and training for Salesforce Marketing Cloud and email marketing best practices.
• Managed large-scale email marketing campaigns in Salesforce Pardot, targeting customer segments and meticulously analyzing performance.
• Created multiple email marketing messages each week, led maintenance of schedules, and adherence to best practices, ultimately delivering insightful campaign reports.

Dublin, California, US

• Owned & developed member engagement strategies for email program in Salesforce Marketing Cloud with a deep understanding of member needs and intent.
• Recommended email marketing strategies to support key priorities: lead generation, re-engagement, customer acquisition, and retention.
• Analyzed email performance, including response rates and leads to applications.
• Analyzed impact of email channel and email performance, including frequency, response rates, leads to applications, and leveraged learnings to inform future planning and optimization
• Worked collaboratively with Analytics department and agency partners on applying insights for driving membership engagement and email campaign results.

Sales, marketing & public speaking coaching for highly gifted, talented & ambitious individuals with diverse, marginalized identities & backgrounds; helping with entrepreneurial / growth-focused mindset, marketing/sales, pitch speeches, speaking engagements, business presentations, social media branding & speaking on live video.

West Hollywood, CA, US

• Managed large scale email marketing campaigns in Salesforce Pardot from development to execution.
• Established targeting strategies based on customer lifecycle segmentation.
• Measured and optimized email marketing campaign performance while also establishing benchmarks and recommending future tests.
• Proofed and ran QA for multiple email campaigns daily to ensure 100% error-free execution.
• Leveraged marketing automation, CRM, and other technologies to support email campaign execution.
• Analyzed and tracked data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals.

Torrance, California, US

• Owned, set up and deployed up to two dozen email marketing messages a week in Omeda Management Platform for multiple B2B brands.
• Maintained email production and promotional schedules using JIRA project management software.
• Monitored and troubleshot HTML code errors for multiple email deployments daily.
• Worked directly with internal and external clients to ensure accurate execution of all email campaigns, including effective audience targeting and subject line testing.
• Maintained compliance with email best practices; including design/layout, copy and testing for multiple platform rendering.
• Managed delivery of campaign reports with analysis, actionable insight and recommendations.

Woodland Hills, California, US

• Owned, developed and maintained organized, strategic email marketing plans for a large portfolio of major IT and cybersecurity vendors in Omeda Management Platform.
• Wrote compelling copy for email campaigns based on client need and audience.
• Responsible for email audience segmentation and targeting of a federal and state/local government database of 100k+ contacts focusing on demographics, behavior and other relevant data points.
• Scheduled and delivered complete email marketing packages.
• Tracked and maintained highly detailed reports on the success of all email campaign promotions.
• Assisted Marketing Services team with client expectations by coordinating multiple email promotions with various sets of targeting methods to reach lead goal before deadline.