I help small primarily family owned businesses and non-profits launch and scale digital marketing initiatives.

Focused on developing dynamic audience journeys, share of wallet growth, revenue optimization, and data-driven personalization. Also helping develop our user data and personalization platform.

-Strategize, select, implement/manage the marketing technologies used by Demand Gen-Lead integrated programs supported by those marketing technologies-Manage paid media and content syndication agencies-Support data and reporting from the team including SFDC dashboard build outs and predictive modeling-2021 Team ‘Goal-Getter’ award winner

-Lead the execution of inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition-Work closely with the content marketing, event marketing and regional marketing team members to develop integrated lead and nurturing campaigns, promote thought leadership activities and leverage content marketing initiatives-Manage the marketing automation infrastructure including lead generation and nurturing funnels, content mapping, MQL/SQL workflows, lead scoring & grading processes, email communications and landing pages-Measure, analyze and report on the impact of all digital marketing campaigns on sales pipeline, revenue and sales cycle length as well as ROI on marketing activities-Oversee database management in conjunction with the internal SFDC manager that includes: segmentation, list acquisition/import, data cleansing, event capture and lead management-Coordinate with agency partners and internal marketing team members to maintain and update the corporate website infrastructure, content and pages

Help drive adoption and use of Fiserv ePayments products at financials institutions throughout the country. Support activities within the electronic payments consumer marketing organization, developing and implementing a range of best-practices for usage and adoption end-user marketing solutions that promote online bill payment and other digital financial services.

Team of Two-Time Markie Finalists and Award WinnersEloqua Master, RPMDrip Marketing Campaign ExpertCompleted significant projects:-2013 Eloqua Markie winner for Best Lead Scoring -Used Social Media (LinkedIn) for the first time in a Demand Gen Campaign-Launched first click-to-sign option in a Demand Gen Campaign-Built and activated over 170 campaign canvases-Published 6 editions of Celebrating Success