Amber Lantz, Mba Email and Phone Number

GLG is the world’s insight network trusted by leading decision-makers. It connects thousands of clients who want powerful insight into the largest global network of subject-matter experts across every sector. Advisor on digital marketing, digital transformation, e-commerce, digital platforms, CRM, and loyalty programs.

•Overseeing global CRM strategy and execution.•Providing a unique + personal experience for our customers by leveraging customer data collected via cool, fun, and engaging online customer <> brand interactions.•Development and launch of new customer loyalty program.•Creation of customer journeys across multiple channels: pop-ups, email, SMS & MMS, browser + app push notifications.•Migration of ESP from Bronto to Klaviyo and implementation of successful IP warming, building triggered lifecycle flows, management of A/B testing, etc.Klaviyo | CRM | Email Marketing | Lifecycle Marketing | Multi-channel marketing | App Push Notifications | Browser Push Notifications | ESP Migration | IP Warmup | Segmentation | Personalization | Loyalty | Acquisition | Retention | Yotpo | Nosto | SMS

Led execution and repositioning of Wine Insider’s email marketing strategy - including brand storytelling and product promotions in partnership with key stakeholders to best serve the company’s six consumer segments.Drove growth in Average Order Value by 19% YOY and Gross Margin Dollars by 50% YOY in Q4 and oversaw the overall brand’s email marketing strategy/vision.Facilitated the efforts of a talented team of copywriters, designers, wine strategists, business intelligence analysts, and producers to manage the day-to-day execution of email marketing campaigns.Collaborated with in-house digital and social media strategists to develop integrated strategic marketing efforts; implemented unique content plays around key brand moments.Advertising | Strategy | Digital Marketing | Brand Strategy | Campaign Execution | Marketing Automation | Content Marketing | Oracle Responsys

• Managing email process end-to-end including strategy, agency briefing, segmentation, quality assurance, and reporting for the Disney Movies Anywhere to Movies Anywhere migration.• Work with stakeholders across the organization to align on strategy and creative execution of in-home emails, optimizing for maximum performance and delivery against defined goals.• Coordinating external vendor efforts and ensuring adherence to creative briefs and service-level agreements.

Leading email marketing strategy, including promotional/product-focused, lifecycle, and transactional emails and social media programs accounting for 40% of total website traffic and 50% of digital revenue. Objectives included an increase in sales revenue, conversions, click-throughs, and list growth. Working closely with cross-functional teams and executive leadership to promote marketing strategy (list segmentation, personalization, automated campaigns, testing & optimization) and execution, increasing revenue from digital programs by 30% YOY.

Overseeing all customer touchpoints and interactions with our brand in order to deliver a unique and meaningful customer experience. Developing segmented marketing strategy and social media to increase web site traffic growth and sales. Partnering with creative team to create relevant imagery and communications. Managing the execution of marketing plan using agile methodologies.

Developed and executed marketing communication strategies and customer experience enhancements across multiple channels and segments to drive business results and deliver customer focused solutions to business problems. Partnered with cross functional teams leveraging analytics, customer and competitive insights, as well as marketing best practices to develop innovative approaches to improve collections rates and connect with customers.

Enhanced customer engagement with the brand through public speaking events and the strategic development of social media marketing, special events, and product management. Led the daily operations of the organization and supervised staff and volunteers while promoting and maintaining a positive work environment. Developed and motivated staff and volunteers to provide an excellent customer experience and maximize sales.

Led the continued development of 100+ volunteer program through recruitment, hiring, training, scheduling, evaluation, and recognition.

Developed and taught workshops for entrepreneurs and business owners to develop and market their products. Worked with development banks, nongovernmental organizations, and municipalities to strengthen infrastructure and encourage economic opportunities in my community.

Supported the execution of the homeownership preparation program from application through house dedication ceremonies. Helped families through the coordination and tracking of ‘sweat-equity’ requirements and scheduled appropriate workshop curriculum. Enhanced communication between staff, volunteers and family partners. Advocated for families needs.