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Passionate and results-driven professional with over 15 years of experience in sales, buying, and operations within the retail and eCommerce sectors. Adept at analyzing market trends, assorting products, strategic planning, and scaling profitable businesses. I have a proven track record of delivering outstanding results through maximizing teamwork, innovative problem-solving, and maintaining a laser focus on achieving goals.Customer-oriented and forward-thinking, I am always on the lookout for the next “big idea” and how it can be harnessed for growth and the development of mutually beneficial business relationships. My expertise lies in identifying opportunities, executing strategic initiatives, and fostering collaborative environments that drive success.I am dedicated to creating value for stakeholders by leveraging my comprehensive industry knowledge, analytical skills, and a passion for excellence.
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FounderMaxie & Nova Sep 2023 - PresentOrlando, FlAt Maxie + Nova, we understand that life's moments are too precious to be weighed down by stress, especially when headed on an excursion that is supposed to be magical. As a family of annual passholders (the littlest of which are Maxie + Nova) to both Anaheim and Orlando's renowned theme parks (you know the ones!), we've unfortunately been there…a lot — the forgotten essentials, the added expenses, and the frustration..These shared experiences inspired the creation of the Maxie + Nova Adventure Bag. More than just a bag, it's a meticulously curated solution born from countless journeys and trials. Each item within our kit is handpicked and thoughtfully developed to alleviate the common stresses we encountered, ensuring you're well-prepared for the unexpected without compromising your budget. -
Co-FounderGlow Grow Brands Jul 2022 - PresentOrlando, Florida, United StatesGGB was built by women who share the common goal of amplifying the voices of other women-led businesses and brands. We strive to put the grit and talent of these women on full display, disrupting the way brands are presented and shopped on Amazon.We are a creative-first agency that specializes in finding your glow, and use data to drive our next move as you continue to grow. Empowering other women, creating lasting connections, and nurturing brands from the ground up is what we do best. Brands that elicit inspiration and align with our core values, are who we seek to do our best with. -
Amazon Brand ManagerCap Hill Brands May 2021 - Aug 2024United States -
Sales & Operations ManagerElli&Nooli Oct 2018 - May 2021Los Angeles, California
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Fashion Sales ManagerNative Union Sep 2016 - Aug 2018Greater Los Angeles Area -
Sales And Operations ManagerThomas Wylde Nov 2014 - Aug 2016Greater Los Angeles Area• Manages sales team, and all sales related matters for agents, distributors, and in house clients each season• Strategizes sales goals, plan of action, sales campaign, and marketing push each season for luxury line and contemporary line • Creates and analyzes sales reports seasonally in order to forecast future goals, design direction, and areas for growth• Researches new stores in active and non active territories to increase sales and promote strong overall distribution of Thomas Wylde worldwide• Coordinates collaborations and special projects with active stores to help maximize sales potential• Hosts Paris, LA, and NYC fashion week sales campaign 4 times per year -
Assistant Buyer- Footwear, Handbags, Belts, LegwearAmerican Eagle Outfitters Feb 2013 - May 2014Greater New York City Area•Driver of business in bag & belt departments from conception to store delivery•Plays forward current business learning’s to maximize business opportunities (conceptually leads design, and financially ties it together)• Strategizes long-term growth plans including; product innovation, marketing, new business opportunities, and promotional opportunities• Manages assortment buy sheets that were distributed to, and utilized by all Executive Team members, as well as all cross-functional partners•Executes all store communication regarding promotions, floorset changes, and inventory pushes•Initiates store tests with key product categories in order to gauge volume upside, effecting future deliveries as a result•Presents hindsight, historical analysis, and strategies for every milestone meeting•Expert in Excel, Fixture Database, Testing Applications -
Assistant Buyer-Kids Apparel, Footwear, & AccessoriesJuicy Couture Oct 2010 - Sep 2011Greater New York City Area• Exclusively built all apparel and accessory assortments for kids department (240 skus per season) including baby, accessories, shoes, swim, and apparel• Partnered with planning team to construct appropriate quantities, sell-thru goals, WOS, and markdown cadence for each delivery• Only Assistant Buyer ever chosen to attend quarterly Merchandise Meeting in Los Angeles to review and assemble future season assortments both aesthetically and financially strategic• Communicated product selling with licensed vendors, including end of month roll-ups, markdown needs, and necessary reorder flow• Analyzed all LY and double LY selling prior to submitting seasonal buys, pinpoints areas for growth, potential misses, and comparable average retail price positioning • Initiated exit strategies for inventory clogs such as; outlet transfers, markdowns, and special tightly packaged promotions• Managed a SKU analysis project between visual merchandising and buying to discover the true volume capacity of each store by both sales volume and square footage• Thoroughly proficient in Microsoft Office, as well as multiple buying systemsincluding Island Pacific, ITR, RAMS, Full Circle, RBI
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Merchandise Assistant-KnitsAnthropologie Jun 2009 - Oct 2010Greater Philadelphia Area• Projected sales for 150 skus multiple times per week, and presented information in weekly touch base• Handpicked to participate in an efficiency open discussion, and then verbalized multiple concerns and ideas to improve, which were then carried out company wide• Managed assortment sheets to optimize tiered buying strategy, and tracked IMU position to solidify goals were consistently being met • Led meetings with allocation team to introduce all new styles (80 new skus per month) and suggested optimal flow for product by region• Created size breaks for orders per selling patterns, entered, and managed cost and delivery of all PO’s to various distribution centers daily • Fit all market styles and issued comments to each vendor for changes to be carried out in production• Invented system for requesting and organizing samples, which then became the standard, & was utilized by multiple teams -
Knits Intern For DirectUrban Outfitters Feb 2009 - May 2009Greater Philadelphia AreaAssisted all buying aspects for Women’s Knits, Intimates, and Swim for the website and catalogManaged 150 samples per week to be photographed for the webEntered Purchase Orders, confirmed all cost, quantity, and ship dates with vendors. Actively involved in the creative vision for multiple merchandise spotlights.
Amber Laur Skills
Amber Laur Education Details
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Fashion Merchandising
Frequently Asked Questions about Amber Laur
What company does Amber Laur work for?
Amber Laur works for Maxie & Nova
What is Amber Laur's role at the current company?
Amber Laur's current role is Brand, Sales, Merchandising, & Operations.
What is Amber Laur's email address?
Amber Laur's email address is al****@****out.com
What is Amber Laur's direct phone number?
Amber Laur's direct phone number is +852 2522*****
What schools did Amber Laur attend?
Amber Laur attended Florida State University.
What skills is Amber Laur known for?
Amber Laur has skills like Apparel, Footwear, Store Management, Merchandising, Visual Merchandising, Fashion Buying, Retail Buying, Product Assortment Planning, Retail, Trend, Assortment, Customer Service.
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