Oversee comprehensive marketing strategy for the Daltile, American Olean and Marazzi brands; the industry leaders in tile, natural stone, mosaics, slab/countertops and now, roofing tile. Utilize the full Dal-Tile family of brands for the ultimate competitive advantage in audience specific segments and support elements.Motivate and inspire a strong, diverse team to efficiently and effectively support all customer segments including Commercial/National Accounts/A&D Community, Builder Channel, Dealer Network and Buying Groups through taking an omni approach in brand design, digital/social media presence, merchandising, customer service, loyalty/training programs, advertising (print, paid digital, sponsorships, product donations, etc.), a robust marketing tool-kit, while staying on schedule and within budget.Supervise execution and strategy of Trade Show and Events team for all Dal-Tile brands.Direct/align position to allow for a comprehensive, cohesive brand experience at all levels of integration and engagement.

Initiate a comprehensive marketing strategy for the Daltile brand; an industry leader in tile, natural stone, mosaics, slab/countertops and now, roofing tile. Utilize the full Dal-Tile family of brands for the ultimate competitive advantage in audience specific segments and support elements.Motivate and inspire a strong, diverse team to efficiently and effectively support all customer segments including Commercial/National Accounts/A&D Community, Builder Channel, Dealer Network and Buying Groups through taking an omni approach in brand design, digital/social media presence, merchandising, customer service, loyalty/training programs, advertising (print, paid digital, sponsorships, product donations, etc.), a robust marketing tool-kit, while staying on schedule and within budget.Supervise execution and strategy of Trade Show and Events team for all Dal-Tile brands. Direct/align position to allow for a comprehensive, cohesive brand experience at all levels of integration and engagement.

Lead/manage all aspects of brand/marketing strategy for expansion into the countertop division. Successfully develop and execute brand presence and build awareness through large scale events, merchandising, loyalty/training programs, advertising, etc. while staying within budget.Motivate and inspire a large, diverse creative team to efficiently and effectively support all brands within the Dal-Tile Corporation umbrella (as well as Home Centers) through visual strategy, merchandising and graphic execution. Serve as a liaison across all brands for a point of collaboration and creative differentiation to optimize each brand in the marketplace.Manage/oversee team for Trade Shows and Events over all brands. Direct/align teams to allow for a comprehensive, cohesive brand experience at all levels of integration and engagement.

Lead/manage all aspects of brand/marketing strategy for existing and new products. Motivate and inspire a team of direct reports to efficiently and effectively showcase the brand. Successfully develop and execute brand presence and build awareness through large scale events, merchandising, loyalty/training programs, advertising, etc. while staying within budget.

Initiate and manage all aspects of brand/marketing strategy for existing and new products. Determine innovative adjustments to current processes to efficiently and effectively showcase the brand. Successfully develop and execute brand presence and awareness at large conventions.

Freelance work with Inside City TV, Push Media Group, MCC Productions, Inside the Huddle, Fox Sports Southwst, TXA21.Emcee/Appearances/Talent/Commercials/Photoshoots/Spokesmodel for freelance events and other requests.