Creating the next-gen web platform and booking engine solution for the vacation rental industry while implementing advanced qualitative and quantitative analytics to ensure the highest ROI and eCommerce conversion rates. Working with our Revenue Management, Marketing, and Operations team to drive the adoption of analytics and metrics to drive more informed decision-making. All while not forgetting to have fun while innovating in an industry and space that is my passion.

Designing, teaching, and learning from my students in the Masters of Technology graduate program. Currently teaching the graduate course, "Product: From Idea to Launch".

Entering my third year teaching Hospitality Marketing & Analytics in the Bachelor of Science in Hospitality program.

Product Manager & Owner for the DemandIQ product as part of the overall Key Data Dashboard platform.

Acquired during Beta by Key Data - March 2021.We created DemandIQ to help the hospitality industry solution for the lack of demand data that is available to help make better decisions. When you have your demand data AND your booking data you are empowered to make incredible decisions across your hotel or short-term rental portfolio.

Responsible for the growth and revenue of Acme Vacation Homes including direct management of the reservations team, sales and marketing team and owner acquisitions team.

Created the company’s first Product Roadmap, Team and Process to drive the company initiatives forward after several years of stagnation and turnover. Scope included the Product Research, Product Roadmap, Pricing, Competitive Analysis and Product Marketing.-Launched the roadmap to convert NAVIS from a desktop executable technology to a full web platform while partnering with the Client Success team to migrate 100% of clients within three months to mitigate support of multiple stacks-Launched multiple new Product Modules including Touch Designer (no HTML email designer), Virtual Phone, Integrated Survey and Shopping Cart Abandonment-Acted as Interim VP of Engineering in addition to my role as VP of Product for 7 months while we searched for the right leader. Turnover in Engineering was 0 during this transitional period while achieving several major milestones including our first PCI Compliance DSS Level 1 certification, installing APM Software to drastically minimize downtime, and launching the new web version of our hallmark product.-Partnered with Client Success on retention strategies and Product Roadmap Vision to improve retention by 10 points in two years and increase our NPS score to industry leading SAAS scores-Implemented a Client Council in partnership with Client Success and Sales to bi-annually review the Product Roadmap and our view of the opportunities in the industry-Partnered with Sales to align our Product Roadmap with future client needs, competitive analysis and to empower Solutions Engineers and engage on high profile opportunities-Implemented both Pragmatic Marketing and Design Thinking within the Product team to align with Engineering’s Agile methodologies-Designed and implemented a multi-tier product pricing strategy to prepare the business for growth upmarket and to multi-brand companies that offered economies of scale while preserving pricing integrity

Driving the Digital Marketing and eCommerce Strategy for The St. Joe Company which encompasses Master Planned Development & Real Estate for Luxury Communities, Traditional Year-Round Communities and Active Adult Communities, Commercial Real Estate, Luxury Hotel & Resort Operations and Luxury Vacation Rental Management.Empowered to build the Web & Application Development Road Map/Strategy to evolve all aspects of the business to take advantage of all web platforms including full browser, tablet, mobile and applicationDriving the digital marketing communications strategy to utilize data to drive personalized user experiencesTackling our diverse portfolio of assets on social media channels to engage our users and grow our audiences.Empowering the business through advanced analytics and business intelligence reporting.Creating a data driven environment through collaboration among business units.

Leading a team of eCommerce and digital marketing professionals to create exceptional eCommerce strategies, web and mobile applications in the Vacation Rental vertical.Managed an internal team of Search Engine Marketing professionals and a multi-million dollar SEM budget to drive a superior ROI on both Google Adwords and Bing CPC channels including Search, Display, Remarketing and other beta opportunities as available.Drove the strategy and successful consolidation of over 85+ websites into one enterprise website for all of Wyndham Vacation Rentals that represented over 100k individual properties world-wide. Worked closely with Google to be among the first companies in North America to implement Google Analytics Premium, an enterprise Web Analytics platform.Responsible for the oversight and configuration of the consumer data management platform for email/database marketing that would enable the full Universal Analytics view of the consumer to transaction life cycle across multiple platforms and devices.

Responsible for the ECommerce strategies, implementation, web & content development of the Wyndham Vacation Rental website portal. www.WyndhamVacationRentals.com that consolidated almost three dozen disparate websites into one cohesive site with normalized data across 16 different databases.Responsible for the strategic development and Implementation of the SEO and SEM strategies for Wyndham Vacation Rentals - North America including a multi-million dollar, mult-destination pay-per-click budget.Currently implementing and driving a new Web Analytics platform that incorporates Google Analytics Premium with a successful transition from another analytics platform. Participating as a member of the Google Analytics Premium Client Advisory Board and multiple alpha and beta tests.Working in tandem with Revenue Management to align data stores in order to see the patterns of search demand versus transaction demand in order to create efficiencies in pricing and marketing strategies.

I formed this company to formalize my consulting work in the vacation rental travel industry focusing on maximizing marketing dollars, Search Engine Optimization, tracking ROI and developing powerful user friendly websites that result in lead capture and increased bookings.I have had the pleasure of consulting with the following companies:ResortQuest InternationalDollywood VacationsSeascape ResortSandcastle EscapesAtlantic Realty of the Outer BanksBald Head IslandBeachguide/ResortGuide of the Gulf CoastGarrett RealtyImagine Vacation Homes

Directly responsible for the overall operations of TravelStorm, Inc. - the parent company of Rezolution. Rezolution is the SAAS platform that provides fully hosted websites and plug and play booking engines utilizing ISILink 3.0 to the Vacation Rental Industry. Direct Management of the Programming/Development teams to architect a stable platform that utilizes website best practices for structure, usability, conversion and growth. SEO/SEM/SMO expert with diverse experience in hands on implementation and training. Executive Industry Consultant with extensive background in Vacation Rental Operations, Business Development and Marketing Strategies.

Responsible for managing the development, sales and marketing for Rezolution Legacy while working with the Instant Software development staff to implement a strategy to architect the new version of Weblink (Plug and Play Booking Engine) as well as a new fully hosted website platform that would be client engineered much like Wordpress from start to finish.Within 6 months of working with the Instant Software teams we had surpassed all of our competitors with our Rezolution Legacy product to become the largest provider of Vacation Rental Websites in the industry.Within 11 months of working with the Instant Software teams we had completely reengineered and programmed from the ground up new versions of Weblink and Rezolution to form our new product line - Rezolution Edge and Edge FHS (fully hosted site). Edge was unvieled at Rezfest 2010 in Las Vegas, NV.

Seascape Resort is located in Destin Florida and encompasses 300 acres of lush greens and tranquil lakes that wrap around a championship 18 hole golf course. We also have 2000 feet of beach, a beach bar and grill and a second golf course two miles west of our resort facility.

Internet Technology company that assists Vacation Rental Management companies with internet based booking engines, website content management systems, innovative marketing strategies and search engine optimization tools.

Newman-Dailey Resort Properties is Destin Real Estate and Vacation Rental company that is well known for it's exemplary service and innovative marketing strategies.