-Business Development -Marketing, Affiliate Marketing, Social Media Marketing -Buying and Merchandising -Creating and Maintaining Strategic Partnerships -Customer Relations -Brand Development

Creating an upbeat and positive online space, with a bohemian + pretty aesthetic. Our mission is to bring style, confidence, and comfort to every day life for the Boho Pretty Community.

• Build and Maintain Strategic Partnerships with Online Influencers such a Bloggers, Coupon Sites and YouTube Vloggers. • Create Opportunities to Build Brand Awareness and Increase Online Traffic and Revenue • Manage Marketing Content including Contests & Giveaways, Article Content, and Product Placement. • Implement Marketing Strategies through the use of Social Media Channels such as Twitter, Facebook, Wordpress, MailChimp, Instagram, Chictopia, Pinterest, Living Social and Groupon.• Utilize Social Media Networks to Build Brand Awareness and Customer Loyalty.• Track Key Performance Indicators to Assess and Revise marketing plans in order to Maximize ROI and Profitability• Create Look Books from Concept through Execution for Web Marketing Materials• Utilize Methods of Organic Search Optimization such as Link Building and Blog Contests

-Developing and Instructing Courses in Public Relations, Brand Strategy, Brand Marketing, Sales & Event Promotion, Event & Fashion Show Production, Consumer Behavior, Retail Buying, International Marketing & Buying, Visual Merchandising, Retail Operations, and Store Planning & Lease Management.-Study Abroad Coordinator- Responsible for Marketing & Coordination of study abroad trips

-Owner and Creative Director-Responsible for Trend Research, Budgeting Inventory Flow, and Merchandise Buying.-Developed Marketing and Advertising Campaigns -Created In Store Promotions and Special Events from Concept to Completion-Established Sales Goals and Executed Marketing Strategies -Provided Trend Reports and Clothing for Photo Shoots to Indianapolis Woman, Indianapolis Monthly, and Bella Magazine.-Built and Maintained Customer Loyalty Base through Marketing Plans Consistent with Consumer Lifestyle Trends

-Determined Sales Goals and Executed Weekly and Monthly Plans.-Created Relationship Marketing Plans in order to Build Customer Loyalty.-Handled Past Due Orders to Determine Open to Buy Budget.-Designed Marketing Material for Maternity Line Launched by Owner of Boutique.-Maintained Vendor Relationships