Amber Carden Email & Phone Number

Livonia, Mi, Us

Southfield, Mi

In an effort to build awareness for the Plante Moran brand, I focus on reaching target audiences with crafted content that delivers lead conversion. I serve a wide array of high-growth industries and work closely with many external vendors on a daily basis.My role as a part of the digital marketing team and the firm's expert on paid media includes:- Defining digital advertising strategy, audiences, and budget- Executing advertising campaigns- Reviewing and providing analytics and reporting - Consulting on social media strategies- Community management, media monitoring and reporting

Southfield, Mi

As a member of the Commercial Industries team, I coordinated tradeshow and event sponsorship and attendance, assisted in maintenance and reporting using CRM, handled digital marketing requests such as email development, webpage edits and development, social media copywriting, and completed various research projects.

Greater Detroit Area

Working on the Digital Relationship Marketing team, I focused mainly on mobile messaging and supported email projects. With the assistance of an extended team, I launched promotional and transactional SMS and promotional push notifications. Managing two short codes and push notifications included growing distribution lists, developing content and creating programs. I also regularly collaborated with vendors to strategize and implement campaign ideas. In addition, I coordinated and facilitated transactional email edits, requests and launches.

As part of an award-winning team at Walsh College, I was involved in all aspects of marketing and public relations, including web and mobile site creation and maintenance, social media campaigns, HTML email design and coordination, copywriting, collateral development, marketing and IT research, and internal communications. I executed marketing programs for numerous departments simultaneously, while identifying opportunities and creating a plan of action.

Assist in coordinating events and advertising campaigns, media trafficking, copywriting/proofreading, and social media management.