• Recruited and oversaw a team of third-party contractors and agencies, leading the production of digital, print, video, and social media content• Drove transformation within marketing, including a recent rebrand and refresh of website content to strengthen brand identity and enhance user experience, significantly increasing traffic, lead generation, and conversion rates• Performed copywriting for press releases, social media, web, and print content that resonates with brand voice and standards and maximises campaign performance• Spearheaded and executed the migration of the CRM platform and various marketing tools to HubSpot, boosting efficiency, internal visibility, and automation capabilities• Coordinated product launches by developing and distributing comprehensive marketing collateral, including landing pages, press releases, promotional emails, one-pagers, and visuals.• Optmised content and campaign strategy, including a complete overhaul of an annual report that enhanced format and content with downloads increasing by 87% over the previous year• Created targeted e-mailers and automated drip campaigns that drive increased engagement and YOY growth in the sales funnel• Developed press release content and distribution strategy, generating national and local coverage with major media outlets for product launches and new locations• Produced video content for YouTube resulting in 100,00k+ views• Managed national events and tradeshows to generate new business and partnerships in offline programs

• Contracted to grow followers and online presence across digital channels through the pioneering of new blog material, website content updates, and social media campaigns, resulting in a 578% growth in impressions and a x2 fold increase in organic link click-throughs from posts in just 2 months • Innovated a new content marketing strategy and social media calendar that increased overall followers, impressions, and engagement• Performance coached the junior coordinator through marketing activities, and developed a bespoke training programme that enabled the professional to transition from HR to Marketing

• Led the execution of 160+ email marketing campaigns per month including 2 weekly newsletters that sustained high engagement to a 120,000+ contact database • Co-launched the new corporate website hosted on WordPress and a new CMS, spearheading major internal system changes including a pivot of the email marketing system from Emma to Campaign Monitor• Oversaw the junior marketing team, successfully training coordinators to own website, email, and social media activities within franchise offices to develop localised campaigns for maximum ROI• Recognised as Employee of the Month in June 2017 following a revamp of email newsletter content and strategy

• Led email and communications strategy for a series of product sponsorship campaigns and the development of digital marketing materials that resonated with brand guidelines • Successfully launched StratCap’s Facebook channel in line with FINRA and SEC regulatory standards• Generated a new email invitation template for promotional product webinars that increased click-through, registration numbers, and ultimately attendance, with knock-on effects on brand engagement and recognition

• Initially joined the global print solutions brand as a Marketing Assistant working with the product, sales, and creative teams to develop and distribute marketing content (print, digital, webinars, social media, blogs, and email) and successfully supported the first-ever user conference before promotion in 2015• Accelerated the success of email marketing, virtual learning, and social media programs with ownership of content production, communications, asset approvals, and generation of campaign metrics • Achieved recognition for acquiring 800+ webinar registrants for a major lead-generation campaign • Pioneered a social media video contest that exceeded entry submissions goals, generated 90+ minutes of user-generated content and testimonial footage, and enabled the production of brand-building campaigns on a zero-cost model• Oversaw the planning and coordination of all live customer training and product demonstrations• Built a new email communications calendar and launched a new e-newsletter that increased engagement and improved metrics

Processed claims for orders of $400+ value, coordinating with vendors, carriers and customers to resolve any issues. Responded to incoming calls and emails and provided support to Call Center Representatives. Selected for higher responsibility position.

Composed weekly blog posts and marketing content for the California Tourism website and coordinated corresponding social media campaigns. Collaborated with local agencies to develop content for web page renovations. Assisted with daily administrative tasks.

Performed daily administrative marketing tasks. Composed press releases, case study articles, and copy for corporate website. Executed various social networking and internal human resource initiatives. Coordinated updates to marketing collateral.