• Driving acquisition and revenue digital product roadmap from ideation to product maturity​.• Work cross functionally to prioritize digital roadmap and assess opportunities for short term and long-term revenue and EBITDA impact​.• Secure dev cash and capacity to deliver digital enablers with defined business requirements and MVP scope.• Diversify our acquisition playbook through inspiration from best in class partners.

• Responsible for curating and distributing the digital priority message to secure alignment cross departmentally and ensure awareness of digital momentum and impact.

• Responsible for DAP (Digital Acquisition Partner) sales and target attainment for Fiber and Wireless lines of business.• Foster relationships and expand partnerships alongside existing and new prospect accounts to drive growth in channel.• Identify new pipelines of opportunity and business development within indirect sales space, obsessing over sustainable and incremental growth opportunity to reach customer segments not currently a part of traditional ecommerce strategy.• Visit and inspect partner operations and call centers to maintain best in class sales experience for AT&T customers.

• Led Demand Generation team focused on forecasting, measuring, analyzing and reporting on pipeline of traffic needed for digital channel objectives including Fiber & Wireless sales and Digital Adoption of service and support actions to drive call shed and increase ROI.• Developed analytical models to identify optimization opportunities to further increase traffic channel performance and improve efficiency of lead generation tactics. • Established non-paid traffic mix acceleration plan to efficiently create a stream of visitors to AT&T digital properties, meeting customers where they are without the need for increased advertising dollars to be introduced into budgets. • Identified areas of opportunity to maximize overall company performance by reducing cannibalization and competition across various traffic generation campaigns.

• Established brand new organization with a start up vibe within the consumer eCommerce business, leading a growing team of 10 ecommerce ninjas who are responsible for traffic target forecasting and attainment to plan across direct, SEO, paid search, social, display, affiliate, email, direct mail, etc. • Responsible for optimization of traffic volumes and efficiency across core paid and non paid traffic sources to improve customer journey and achieve maximum online traffic mix and channel share for eCommerce sales, service and support and omnichannel digital objectives for AT&T Wireless and Fiber consumer businesses.• Collaborated with marketing channel leaders to conceptualize and execute integrated marketing campaigns across web properties by customer segment (personalization attributes, return visitor, etc) and device type (desktop, mobile, native app).• Pioneered data deep dives to proactively identify optimization potential through stitching together 8+ data sources to unlock opportunity in demand generation model, improving customer targeting models, reducing bounce rate and focused on juicing more traffic volume and boosting source conversion rate.• Identify and secure incremental non paid brand exposure and traffic journeys through outreach and relevant content on owned & operated + external digital properties.

• People champion for team of overachieving digital sales strategists • Responsible for digital sales target and channel share goals for AT&T’s home solutions product suite including AT&T Internet and Fiber, U-verse TV, DIRECTV and OTT services on att.com, directv.com and other digital properties • Business stakeholder with collaborative relationships with key product teams to enable personalization, optimized shopping and A/B testing insights to be embedded in end-to-end customer journey

• Led team of rockstar content strategists driving innovative digital solutions• Responsible for strategy, merchandising and offer execution for TV and Internet products (including DIRECTV, U-verse TV, AT&T Internet & Fiber) across att.com and directv.com• Responsible for digital acquisition sales targets• Merchandising incubator leader, using A/B and multi-variant tests to validate, learn and transform customer experience and messaging strategy

• Led team of Product Owners driving agile eCommerce initiatives including DIRECTV Now on att.com and integrated digital shopping solutions. • Served as point of contact for digital experience team on omni-channel projects, working with teams across enterprise on company transformation towards an integrated customer experience.• Defined digital strategy for special projects across all AT&T products and channels.

• Identified and implemented segmentation marketing initiatives to expand digital sales footprint, increase traffic, progression to shop and conversion – including launching local cities pages for U-verse products across national reach, AT&T Connected Communities online experience for multi dwelling units and a millennial landing page campaign featuring streaming. • Managed customer experience and content strategy for key digital segments, enabling personalization tactics to reach the customers with the right message, at the right place, at the right time.• Collaborated on strategic marketing initiatives with leadership to increase online penetration and sales. • Facilitated and managed marketing workshops, lockdowns and rapid development labs to align teams and accomplish marketing goals for major releases. • Served as the e-commerce marketing liaison with paid search, display, SEO and social teams to ensure seamless execution of cohesive marketing strategies.• Utilized work requests through JIRA and served as the business stakeholder between legal, design, and implementation teams to ensure accurate and timely delivery of new offers and terms and conditions.

• Selected as SuperNova South, formerly SouthWiRED, FinTech track leader for 2014 conference on October 10, 2014.• Networked to find subject matter experts to serve as session speakers and panelists. • Curated 7 sessions from the ground up for brand new conference track. Topics included: Managing the Digital Chatter (Panel), The Shift To Digital: The Future of Finances (Panel), Social Securities: How to Utilize Social Media Without Losing Compliance, The Evolution of the Financial Services Consumer Journey, Maintaining a Positive Digital Image – PR in FinTech, Payment Trends Changing In Credit Card Processing (Panel), Financial Service Digital Measurement Trends (Panel), From Tellers to Technology – How to be Found on the Web, and Why Constant Innovation Is Crucial in Financial Technology.• Moderated two panels, addressing topics like the shift to mobile payments with Apple Pay to digital marketing tailored towards the FinTech industry.

Account Manager Nov 2013 - Apr 2014• Pioneered new geo strategy initiative, increasing online conversions and passing previous overall conversion goals by 34% with a 153% increase in conversions YoY.• Acted as principal contact and relationship manager for national brands in the financial & medical verticals.• Developed plans for holistic multichannel collaboration between paid search, SEO, local, reputation management, content marketing and social media.• Produced and executed planning and performance presentations to both internal and external teams.• Collaborated with senior executive team to diagnose profit growth opportunity through digital marketing channels, expanding the digital footprint and profitability for clients.• Collaborated with client teams to design and accomplish aggressive digital marketing goals.Jr. Account ManagerMay 2012 - Nov 2013• Managed paid search budgets ranging from $1MM to $5MM, seeing incremental budget shifted to paid search from other marketing efforts due to strong performance quarter over quarter. • Collaborated with media teams to ensure all deliverables were completed efficiently and in a timely fashion.• Created several POVs, guides and presentations that were adopted and used company wide. • Reported SEM metrics on a weekly, monthly, and quarterly basis to warrant all traffic and efficiency goals were met, and oftentimes exceeded.• Utilized several tools including but not limited to BrightEdge, Google Analytics, Google AdWords, SEM Rush, SEO Moz, AdGooroo, Omniture.Account Service AssociateDec 2011 - May 2012• Trained on a team of account service executives and SEO analysts to maximize search engine rankings for targeted keywords for 12 clients. • Implemented weekly competitive report.• Presented to clients and to internal groups of more than 25+ employees.

• Volunteered for nonprofit organization, assisting with various marketing materials to increase involvement.• Branded Habitat High, a program for advanced construction students in Hall County Schools, through designing the official logo along with promotional graphics and brochures for Habitat High’s first annual ceremony.• Rejuvenated Habitat High’s website giving it a more modern appeal for it’s younger target demographic.• Designed Habitat for Humanity ReStore promotional items for the annual banquet including brochures and video.

• Participated actively on numerous accounts including Buffalo Wild Wings, Lincoln Financial, and Shoe Carnival facilitating interaction with clients.• Assisted clients by managing their upcoming creative efforts and conducting competitor analyses for internal and client based teams.• Gained solid experience in primary and secondary research, the logistics of successful teamwork in a business environment, and the understanding of analyzing data and making decisions based on previous campaign statistics.• Assisted with action forms, trafficking, booking talent, and the successful promotion of brands in the social space.• Learned the nuances of interacting with all of the departments in an agency to satisfy client requests and goals.• Attended weekly informational seminars regarding all departments of the agency.