Amber Morasse Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York City Metropolitan Area

New York, United States

• Led external and internal communications strategies to build the Bearaby brand, drive revenue, and establish executives as thought leaders in the industry
• Oversaw executive visibility efforts, including booking speaking engagements for the C-suite and executing paid, earned, and owned media opportunities
• Fostered relationships with media, influencers, & affiliates to communicate Bearaby’s story to targeted audiences to build brand awareness and drive impactful engagement
• Designed comprehensive communications materials, including press releases, op-eds, and award submissions to highlight business and sustainability narratives
• Defined the vision and owned end-to-end verticals of experiential marketing, events, and brand partnerships, including work with KORA Organics, S’well, Nest Fragrances, Recess, and more

Greater Los Angeles Area

• Built comprehensive and tailored PR campaigns to elevate brands; specialized in entertainment, lifestyle, health / wellness, beauty, and philanthropic sectors
• Deployed earned media strategies to secure placements in a variety of local, national, and international media publications including broadcast, print, digital, podcasts and social media platforms
• Disseminated company objectives by crafting engaging brand messages for press releases, pitches, statements, talking points, media kits, briefings, presentations, and reports
• Oversaw new business development, negotiated procurement, and client onboarding to generate revenue
• Prepared spokespeople for press opportunities to generate favorable media exposure and acted as a liaison between segment producers and talent
• Identified actionable social trends, strategized editorial calendars, and monitored media coverage

Los Angeles, California

• Recruited influential figures from world entertainment including: James Corden, Kesha, Joe Jonas, Kristen Bell, Jhené Aiko, and Steve Aoki to support numerous HSUS programs
• Cultivated print ads, video campaigns, social media activity, public appeals, opinion pieces, and digital fundraising with placements in major media outlets including: The Hollywood Reporter, Variety, Billboard.
• Coordinated and managed VIP events and galas with performers including: Sia, Steven Tyler, and Pharrell Williams, and attendees including: Elizabeth Banks, Rooney Mara, Zendaya, and Diane Keaton
• Activated audiences around The Humane Legislative Fund’s work with elected officials including Senator Cory Booker, Governor Jerry Brown, and Rep. Ted Lieu
• Implemented onsite activations and campaign launches with partners including Paramount Pictures, National Geographic, the MTV Music Awards, LA Pride, and Lush Cosmetics (generated over $350,000 in celebrity endorsement.
• Produced DirecTV commercials starring Edie Falco, Bellamy Young, and Theo Rossi with more than 2,500 national airings and positive sentiment ratings

Los Angeles, CA

• Guided talent relations team and oversaw the production of celebrity initiatives including work with Taraji P. Henson, Peter Dinklage, Ricky Martin, Krysten Ritter, and Stella McCartney
• Secured partnerships for programs and global press events by drafting and pitching thorough campaign proposals and client materials to talent representatives and agencies
• Served as creative director and coordinator of in-studio and on-location shoots to create content for print, TV, billboard and web advertisements
• Executed press events and activations including PETA’s Vegetarian Stamp Series with the U.S. Postal Service featuring Paul McCartney, Sarah Silverman, Joan Jett, and Alan Cumming
• Coordinated talent and attendees for PETA’s Stand Up for Animals benefit at The Comedy Store with: Olivia Munn, P!nk and Jane Lynch
• Managed database of high impact influencers and maintained strategic relationships with donors, actors, athletes, musicians, and media personalities

Carlsbad, CA

• SAG/AFTRA franchised agency handling union and non-union acting talent and model management for international, national, regional and local clients representing television, film, video, commercial, voice-over, print.
• Processed accounts receivable and payable, facilitated bookings, and managed client correspondence
• Ran casting calls: registration, audition scheduling and note taking to build preliminary call-back and casting lists
• Hosted auditions, coordinated schedules for pageants and acting showcases, managed scripts and audition tapings

San Francisco, CA