Amber Hill (Ritchie) Email & Phone Number

Accepting clients for Q2 2025! Message me for more information.

Atlanta, Georgia, Us

- Managed a team of full-time and contract SEOs across various levels (specialist, sr. strategist, and managers).- Coached the SEO team and company employees on SEO best practices by sharing industry news, conducting 1:1 training sessions, and facilitating weekly team meetings.- Developed quarterly roadmaps for healthcare clients with monthly budgets ranging from $1,500-18k, encompassing a holistic SEO strategy geared towards business impact and priorities.- Led and supported the upsell process for clients, helping bring existing agency clients onto SEO services and increasing the retainer of existing SEO clients.- Supported the innovation of the SEO program by evaluating new tools and services that help improve efficiency.- Executed technical, content, local SEO, and UX optimizations to improve site visibility, bottom-funnel ranking growth, and conversions.- Comprehensively audited client and competitor sites to uncover low-hanging fruit opportunities and long-term strategic initiatives.- Analyzed SEO performance weekly to remain proactive about traffic and keyword ranking drops.- Compiled and presented monthly reports for marketing directors and executives that touch on key KPIs.

Atlanta, Georgia, Us

-Developed quarterly roadmaps for healthcare clients that encompass a holistic SEO strategy geared toward performance improvement.-Executed technical, content, local SEO, and UX optimizations to improve site visibility, organic session growth, and conversions.-Audited client websites and competitors to uncover opportunities to improve performance in the midst of site errors and stagnant growth.-Analyzed SEO performance on a weekly basis to remain proactive about traffic and keyword ranking drops.-Compiled and presented monthly reports for marketing directors and executives that touch on key KPIs.-Supervised and trained junior team members to ensure client performance is maintained and strategies align with clients needs/goals.-Managed and trained interns on foundational SEO knowledge including content strategy, keyword research, basic technical SEO, and local SEO optimization.-Assisted Director of SEO in cross departmental trainings.-Developed innovative SEO strategies and service offerings to maintain and increase SEO department billing.

Atlanta, Georgia, Us

-Developed quarterly roadmaps for 6 clients that encompass a holistic SEO strategy geared toward performance improvement.-Executes technical, content and local SEO optimizations to improve site visibility and organic session growth.-Analyzed SEO performance on a weekly basis to remain proactive about traffic and keyword ranking drops.-Compiled and presents monthly reports for marketing directors and executives that touch on key KPIs.-Worked cross-departmentally with outsourced content writes, web development, and account managers to ensure SEO strategy is implemented and communicated effectively. Coaches junior team members across departments on SEO best practices.-Assisted in the creation of backlinking strategies for assigned clients that support client SEO initiatives.

Tampa, Florida, Us

-Managed the SEO strategy of over seven client accounts with industries ranging from ecommerce to health services.-Executed technical, content and local SEO strategies to support session and conversion growth.-Developed A/B tests and conversion rate optimization strategies that can be used on an industry-wide level.-Worked cross-departmentally with the writing, design and development teams to ensure SEO best practices are in place across all projects.-Troubleshooted SEO related issues including traffic drops and stagnant growth.

New York City, New York, Us

-Published advertising campaign content on ecommerce website in accordance with promotional calendar.-Utilized JIRA project management system to ensure all necessary materials were needed for site publishing.-Verified all design and content elements were in line with brand and accessibility standards.-Developed reports for the leadership team to show site performance related to campaigns.-Consulted with leadership team on strategies that could improve site conversion.

Fort Lauderdale, Fl, Us

-Develops content and technical SEO strategies in order to increase traffic to 3 of the company's websites, as well as increase admissions to our facilities.-Completes competitor and content gap analyses by utilizing SEO tools such as Ahref's, SEMRush, and Screaming Frog to improve website content and Google rankings.-Works cross-departmentally with the Sales, Design and Social teams to create SEO focused content that supports their initiatives.-Trains interns on basic SEO principles, the Pipefy project management system and Wordpress publishing processes.-Project manager of a cross-functional team that completed a company-wide quarterly initiative which involved optimizing and updated external directory listings.-Manages over 10 external directory listings to ensure they are up to date with our latest facility information and up to brand standards.

Fort Lauderdale, Fl, Us

-Developed content outlines for new website pages through Pipefy.-Assisted in pulling analytics on Ahrefs and SEMrush from content uploaded on the website to understand trends over time.-Uploaded content pulled from outlines to the website CMS through Wordpress, while following general SEO practices.

Orlando, Florida, Us

-Created and trafficked job orders for both Visit Orlando and client advertisements. -Tracked competitor advertisements in meetings and conventions trade magazines and websites.-Compiled digital monthly reports for Visit Orlando partners to determine their ads’ performance.-Assisted with co-op partner material collection by sending reminder emails and follow ups to partners.

Universal City, Ca, Us

-Helped run the Shrek 4-D attraction while ensuring the safety of the guests. -Answered guestsquestions about the park.-Provided excellent customer service in order to make the guest have a good experience at their time at Universal. -Helped plan and implement guest service incentives and programs as a member of the guest service committee for the Shrek 4-D attraction.

-Managed the social media of the BIGEYE agency including Instagram, Twitter, LinkedIn, and Facebook.-Planned and created social media posts, including captions, using a content calendar a month in advance. -Scheduled posts through Hootsuite and posts in real time.-Proofread and posted blog content on Wordpress.-Proofread, edited, and wrote various forms of copy.-Developed and facilitated influencer marketing campaign for a new app.

Bolingbrook, Il, Us

-Handled cashier duties including checking out the guests, organizing go backs, answering phone calls, and making Benefit Brow Bar appointments. -Helped guests by answering questions about our different products and services.-Assisted in the upselling of Ulta Beauty credit cards.-Promoted the Ulta Beauty Rewards membership.