As a website marketing professional my goal is to strengthen brand image, captivate consumers through engaging and long-form content, and increase quality lead volume.Throughout my SEO career I have gained expertise in content and technical SEO. I have developed in-depth content strategies using keyword research and industry trends, as well as strong internal linking strategies. From a technical perspective I have optimized sites through the restructuring of URLs into folder paths, improved crawling and indexing efficiency, and minimized various site errors. As an SEO, I focus on driving performance and making a business impact. I don’t just drive traffic to sites; I drive traffic that converts through bottom-funnel, intent-based analysis. I not only drive success through quick wins but also long-term strategic optimization. I believe a strong technical foundation and content strategy are key to continuous growth. SEO auditing is a passion of mine, and I love it when I see my strategies come to life and achieve performance goals.Additionally, I've had the opportunity to lead a team of full-time and contractor SEO professionals across levels, ensuring high-quality content optimization, keyword mapping, GBP optimization, SEO auditing, and basic technical SEO principles.Overall, I am a detail oriented, driven and efficient worker. I am passionate about marketing and it always shines through my work.