Amber Norell has spent more than a decade pushing boundaries in the marketing industry. Over the past 10 years, she's focused her efforts on the Amazon and Twitch spaces spearheading marketing efforts and operations. Her knowledge and scope of experience is robust ranging from product launches, listing optimization and PPC management to tackling complex brand registry, trademark and listing/account suspensions.Amber has launched dozens of successful Amazon #1 best sellers, carefully managed millions of dollars in ad spend with some of the industry’s best returns and has crafted and optimized copy that's yielded over $500,000,000 in lifetime Amazon revenue.Her broad range of skills is matched with an impressive track record, including launching 9 figure brands from inception and scaling managed brands from 7 figures to 8 figures and beyond in less than 12 months of onboarding.Working directly alongside Amazon to help streamline their advertising programs and proven results have led to a number of outstanding achievements including invitation to sit on the board of the Forbe’s council as a marketing industry leader in 2019.Amber's efforts in livestreaming have led to partnership with Youtube, Twitch, Amazon, Google, Facebook Gaming & Epic Games. Her reach to viewers with an interest in the gaming and beauty industries have led to an accrued social media following of over 500,000 followers.Her vast marketing experience has presented numerous other awards and accolades including global distribution of her first feature film, features by Vogue and Vanity Fair Italia, multiple national Emmy awards on her debut documentary and multiple celebrity endorsements and collaborations. In 2022, she helped write, develop and film the first ever Amazon launch course on smartmarketer.com.

Top 40 Amazon Seller - #1 in Home & Kitchen~ Led cost-saving initiatives & strategic implementations.~ Spearheaded marketing strategies for YoY growth across Amazon & international markets.~ Managed off-Amazon growth, VAT compliance, & international market entry.~ Developed comprehensive training programs & streamlined operational workflows.~ Directed initiatives across Marketing, Creative, HR, Finance, Logistics, & Supply Chain departments.~ Led consumer panels & A/B testing for marketing campaigns.~ Provided creative direction for all initiatives, including photoshoots, video production, & 3D rendering.~ Established brand guidelines, internal policies, & protocol for all departments.~ Ensured compliance with international regulations & quality standards.~ Implemented company-wide project management, ERP, AI solutions, & cloud-based tools.~ Migrated team from individual accounts to business workspace improving efficiency & security.~ Implemented security protocol & best practices.~ Managed all legal & HR operations, drafting key agreements. ~ Led all hiring, onboarding, & training of new hires.~ Managed & led team of 40+ employees, contractors & vendors.~ Oversaw catalog of over 15,000 SKUs & 8 figures in managed ad spend.~ Developed 7 figure influencer & affiliate program from ground up.~ Led negotiations with service providers, lenders, influencers & affiliates.~ Collaborated with analysts & programmers to develop reports & custom solutions.~ Expanded, implemented & optimized tech stack.~ Conducted monthly capacity & P&L reviews. Developed strategy for operational efficiency.

~ Managed $70M+ annual Amazon ad spend (Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, DSP, & Google to Amazon).~ Launched & scaled Amazon Brand Management services from ground up, driving company growth.~ Led collaboration with SmartMarketer.com & Ezra Firestone & developed their first Amazon course.~ Managed a team of 30+ employees.~ Audited and developed holistic strategies for 150+ Amazon brands across multiple categories.~ Developed processes & comprehensive Amazon training covering listing optimization, flat files, creative best practices, account health, product launches, troubleshooting & ad management.~ Hired, onboarded, & trained new employees in the Amazon department.~ Resolved complex account issues, including listing & product suspensions.~ Created a strategic launch process for new Amazon brands.~ Implemented automated solutions to enhance operational efficiency.~ Developed project management workflows & templates.~ Conducted weekly capacity reviews & planning.~ Conducted quarterly P&L reviews & developed strategy for departmental efficiency.~ Assisted in company acquisitions & team integrations.~ Drafted service agreements & developed service offerings tailored to client satisfaction & growth.

Top 150 Amazon Seller - #1 in Toys & Games~ Developed & implemented strategies for new product launches & marketing campaigns.~ Supported sourcing & development of new products.~ Built & managed Amazon ads (Sponsored Products, Sponsored Brands, Video, DSP) Facebook, & Google ads. Managed 7 figures in annual ad spend.~ Developed, coded, & optimized Facebook Messenger flows via ManyChat.~ Created & implemented review strategies.~ Conducted keyword research & optimized all copy including PDP copy, A+ content & gallery images.~ Built, optimized, & maintained Amazon storefront.~ Managed all content & split-tested creative assets.~ Established 7 figure influencer & affiliate programs from the ground up. Sourced & repurposed UGC.~ Developed & oversaw social media, Amazon Posts & PR for all in-house brands.~ Developed & managed promotional strategies & calendars.~ Resolved complex, business critical listing & account health issues.~ Led negotiations with service providers, lenders, influencers & affiliates.~ Collaborated with analysts & programmers to develop reports & custom solutions.~ Expanded, implemented & optimized tech stack.