• Managed and implemented marketing campaigns through Mailchimp, GoogleAds, social media, and direct mail.• Created website copy and social media content as part of company re-branding.• Improved social media reach by creating Instagram and Facebook pages, debuting new marketing strategies targeting new audiences.• Compiled product, market and customer data to forecast accurate sales and profit numbers.• Designed sign packages through FlexiSign, Photoshop, and CorelDraw.• Operated laser and vinyl printer through Gravograph, SmartCarve, and VinylMaster softwares.

• Created social media campaigns on all platforms for surgical and cosmetic injectables. • Engaged with patients and provided customer support for leads generated through social media.• Planned sale events for popular brands are products such as Botox, Dysport, Restylane, and Juvaderm.• Monitored online growth and reported post performance and insights.

• Worked within a digital marketing team of 5 peers under the guidance of Dr. Lubna Nafees.• Created a marketing brief for staff to gain deeper insight into their mission, current operations and sales, and goals for the future.• Conducted market research of Bo’s current digital marketing through webpage and social media accounts, while comparing to other entertainment spaces in which they compete with. • Analyzed vulnerabilities and opportunities within Bo’s current business layout and marketing strategies. • Linked digital strategies to corporate strategies in order to align with current leadership and culture.• Created an innovative plan to boost awareness of Bo’s to surrounding areas in NC through SEO, scheduled social media posts, geo-location banner ads, and a new campaign to encourage the importance of family fun.

• Worked in a team under the guidance of Dr. Lubna Nafees to create an Integrated Marketing Communication plan for Mieszko Art, a small company in Boone, NC that promotes a local artist with autism. • Met with the client’s team to understand their goals and current marketing strategies.• Conducted market research and analyzed weaknesses and potential strengths for growth.• Helped promote Mieszko Art grow within the local community by taking over Instagram account, holding an art auction at Appalachian State University, and working with 15+ local vendors to hold pop-up shops to increase sales. • Designed a final Integrated Marketing Communication plan and pitched to client for implementation

• Volunteer at Western Youth Network, a non-profit organization for at-risk middle school youth.• Assessed current mathematics performance levels and planned educational strategies to help students improve confidence and skills.• Prepared lesson plans to meet the goals identified in students' individualized study plans.• Planned and pitched a Back-to-School Bowling night