Amber Otting Email & Phone Number

Lodi, CA, US

Brand, sentiment, and mid-funnel growth campaigns on Facebook and Instagram.Complex learning agendas with actionable results

Full-Funnel marketing for 2 App launches (iOS and Android)User Acquisition via Google Ads and Facebook inApp AdsUser RetentionBrand MarketingPerformance Marketing Optimizations and Data AnalysisProject managing Creative ProductionSite OptimizationsEmail Marketing

San Francisco Bay Area

* Data-driven optimization and testing for select programmatic campaigns within all global markets* Working with Data Science teams to plan tests, write memos, and conduct Post-Mortem test analysis* Leading Global A/B Test campaigns on the Google stack: DV360 and YT in-App* High-level lift test analysis for in-flight campaigns* Working with MarTech and.

* Data-driven optimization and testing for select programmatic campaigns within all global markets* Working with Data Science teams to plan tests and write memos* Leading Global A/B Test campaigns on the Google stack: DV360 and YT* High-level lift test analysis for in-flight campaigns* Improved YT Performance based on KPIs * Lead for inventory expansion.

Los Gatos, CA

* GTM programmatic IC for Netflix Global launch in Jan 2016* Data-driven strategy, optimization, and testing for select programmatic campaigns within all global markets* Leading Global A/B Test campaigns on DV360, YT, and FB * Digital Campaigns managed through DV360, PowerEditor, and AdWords* End-to-end campaign management* Working with MarTech & Eng teams.

San Francisco Bay Area

A/B test and Homepage takeover Ad traffickingAd tech supportHTML tagging, tracking, and pixel managementA/B creative testingMeta Data support

Los Gatos, CA

Ad traffickingAd tech supportHTML tagging, tracking, and pixel managementDaily Budget and Conversion reportingReporting KPIs for campaign and creative level performanceForecasting quarterly performancePO and billing oversight, in order to manage expenses

Improved the overall affiliate channel LTV within 2 quarters.Affiliate responsibilities:Manage budget pacing for the affiliate channelAnalyze performance of pubsApprove new affiliate partnershipsNon-Affiliate work:Ad traffickingAd tech supportHTML tagging, tracking, and pixel managementProject ManagementDaily Budget and Conversion reportingReporting KPIs.

Pulling assets for creative agencies to build creativesAd tech supportHTML tagging, tracking, and pixel managementDaily Budget and Conversion reportingReporting KPIs for campaign and creative level performanceForecasting quarterly performancePO and billing oversight, in order to manage expenses

Creating social media best practices, brand guidelines, and individual strategy aimed to help small retail businesses to create remarkable content.Creating plans to track ROIContent Marketing/Strategy creationComprehensive plans to tie social media to all aspects of any marketing planEvent planning supportContent calendar and social media.

Concept Store and Elite Shop Special Events and Grand Opening Event Planning, Marketing, and Project Management Combining IBD marketing with corporate initiativesDeveloped and recommended 6-month strategic marketing plans for 56 individual dealersFacilitated ad design & collateral creation Implemented brand guidelines with CS/ES retailers Approved custom.

Project Management Developed and recommended 6-month strategic marketing plans for 56 individual dealers Facilitated ad design & collateral creation Implemented brand guidelines with CS/ES retailers Approved custom event materials Photo and Video shoot direction General Administrative support and budget managementCreating quarterly sales reports for.

assistant to the summer events Director. MY2008 USA Sales, US Dealer, and International Product Launch in Salt Lake City, UT.Assisted with all event details for 2007 International, Domestic dealer events and sales meetingManaged event registration and allocation of invitees across sales territoriesDesigned event collateral on MS Publisher: newsletters.

Sunnyvale, CA

Customer ServiceSalesMarketingScheduling Knowledge of CA insurance deductibles and rental policiesSkills: Customer Relationship Management, Customer Care, customer service/sales, Sales & Marketing

Greater Boston Area

Gait analysis. Sales. Merchandising. Customer Service. Cashier. Shift Manager. Employee Training.Educate customers in basic kinesthetics relating to their form in order to find the proper equipment to reduce injuryAccounting experience with reconciling depositsAssisted with new employee trainingMerchandised select apparel walls

Contribute photo assets, Edit and Proofread venue publication: HeadlinerLiaise with art publicists for approved materialsNegotiate contests for radio and publicationsApprove marquee changes for each new showAssisting journalists during show premiersProofreading "Headliner" magazine before printingSkills: Marketing, market research, Advertising, Project.

Greater Boston Area

Maintaining DatabasesOrganizing Venue ContractsAssembling Press Kits

Cupertino, CA

Gait analysis. Sales. Merchandising. Customer Service. Cashier. Shift Manager. Employee Training.Educate customers in basic kinesthetics relating to their form in order to find the proper equipment to reduce injuryAccounting experience with reconciling depositsAssisted with new employee trainingMerchandised select apparel walls

Bs, Music Industry- Marketing & Entrepreneurship

Activities and Societies: Dean's List

Aa, Music Theory

Education record