Amber Page Email & Phone Number

Bloomington, Indiana, United States

Bloomington, Indiana, United States

I manage four creative professionals, lead university-wide creative initiatives, and write content for every conceivable medium, including websites and landing pages, email, digital advertising, video, radio, and a variety of traditional advertising vehicles.Key accomplishments: – I am the creative strategist and lead writer for the university’s Regional Recruitment Marketing initiative, which resulted in a 4.3% increase in applications, a 23.6% increase in admissions web traffic, and a 58.6% increase in campus visits for the 22–23 academic year.– I provided creative direction and project management for the university’s Brand Reputation Campaign for the 21–22 academic year. The campaign spanned web, digital, and traditional media.

Bloomington, Indiana, United States

As the content specialist for our team, I worked on a variety of strategic initiatives for our regional campuses designed to increase enrollment and raise awareness of their brands, including our Regional Recruitment Marketing initiative. Projects I have worked on include:– Recruitment campaign for IU Northwest– Website improvements for IU Kokomo, IU Southeast, and IU Northwest– Email and marketing material audits for all campuses– Planning and strategy for the Regional Recruitment Marketing Initiative

As part of the Special Ops Web Team, I was part of a small team of elite creatives entrusted with providing customized web solutions for the university’s highest priority schools, units, and departments.Key accomplishments included:– I functioned as content strategist and lead writer for the team that transformed the Jacobs School of Music’s 1,000+ page website into a 125-page, user-centric, and mobile-friendly site. – I functioned as content strategist and lead writer for the team tasked with building a website for the IUPUI School of Science that created a cohesive brand for the school and all nine of its departments.

Bloomington, Indiana Area

In this role, I created a wide variety of advertising and marketing materials for the university and its schools and units.Highlights include:– Playing a key role in the first ever university-wide branding effort– Working on branding efforts for a number of key schools, units, and programs, including MoneySmarts, the IUPUI Division of Student Affairs, the IUPUI School of Engineering and Technology, and the Jacobs School of Music– Playing a key role in the development of our division’s use of content strategy– Assisting in the creation of the web framework the university still uses

Bloomington, Indiana Area

Adjunct faculty member teaching an upper-level course covering advertising concepting, copywriting, and branding.

Copywriter for a variety of health care and education-oriented clients. Responsibilities include:- Creating and implementing social media campaigns- Creating content for websites and blogs- Optimizing client websites for SEO purposes- Creating direct mail campaigns- Creating broadcast, print and collateral materials

Lead writer for the Cincinnati Bell direct marketing program. Other clients included the YMCA of Greater Cincinnati.

Copywriter for a wide variety of consumer and B2B clients, including the Michigan Lottery, LP Siding, Great Lakes Crossing, the Holocaust Memorial Center and the Michigan Dental Association.

B.A., Journalism

Seo Copywriting Certification, Seo Copywriting

Certification in SEO Copywriting from leading training program.

Certificate, Comedy Writing

English