Amber Pangan Email & Phone Number

Irvine, California, United States

Irvine, California, United States

Irvine, California, United States

Los Angeles

• Create content for email marketing, social media campaigns, and ads, increasing website traffic and directly improving business profits• Conceptualize and produce customer engaging digital content in the form of photography, typography, illustration, motion graphics, and a branded GIF library for Instagram, increasing brand awareness and creating a strong social presence• Use Adobe Photoshop to create and retouch product images for PDP pages, eliminating costs of materials, photography sessions, and product manufacturing and production• Develop promotional collateral such as display, marketing, and packaging materials to support product branding strategies• Designed a new product outside of company’s typical product line, along with a content marketing strategy campaign, directly increasing sales during the pandemic and becoming a best-selling product

• Manage and oversee $2 million Corporate Marketing department budget by creating monthly expense reports with SAP Concur and tracking with Microsoft Excel, ensuring the department’s actual spend is within the projected budget• Successfully led the implementation of an HR engagement and performance technology platform (ADP StandOut) by creating and launching a communication plan and building a branded resource center on company’s Wordpress intranet• Design sales collateral such as sell sheets, sales decks, email campaign graphics, and brochures for the sales team weekly, ensuring all material used is up to corporate brand standards• Assume graphic design responsibilities: increase brand awareness by developing marketing collateral, social media content, and company ads with the Director of Strategic Communications• Create, design, and write Corporate announcement emails for the Executive Leadership Team, utilizing Adobe Dreamweaver to format the HTML files (~6 announcements per month to +5k employees)

Lake Forest, California

• Built SaaS company marketing department from scratch through customer education specific strategies consisting of digital marketing initiatives, providing Sales and Customer Service teams educational content to better serve clients• Conceptualized, designed, and deployed company’s marketing Wordpress website focused on content specific to product training, establishing collateral specific to customer needs, distributed by the Sales and Customer Service teams• Established and nurtured a customer education specific marketing strategy by creating a library of resources and tools in the form of email campaigns, customer help webpages, how-to product videos and animations, limiting calls to the customer service team and helping the sales team to leverage up-selling• Utilized Mailchimp and Salesforce to create, launch, and track a digital newsletter, highlighting our product and software advantages across to over 200+ Property Management Companies, instantly becoming a customer favorite with an average email open rate of 20%