Amber Pangan Email & Phone Number

Irvine, California, United States

Irvine, California, United States

Irvine, California, United States

Los Angeles

• Create content for email marketing, social media campaigns, and ads, increasing website traffic and directly improving business profits
• Conceptualize and produce customer engaging digital content in the form of photography, typography, illustration, motion graphics, and a branded GIF library for Instagram, increasing brand awareness and creating a.
• Use Adobe Photoshop to create and retouch product images for PDP pages, eliminating costs of materials, photography sessions, and product manufacturing and production
• Develop promotional collateral such as display, marketing, and packaging materials to support product branding strategies
• Designed a new product outside of company’s typical product line, along with a content marketing strategy campaign, directly increasing sales during the pandemic and becoming a best-selling product

• Manage and oversee $2 million Corporate Marketing department budget by creating monthly expense reports with SAP Concur and tracking with Microsoft Excel, ensuring the department’s actual spend is within the projected.
• Successfully led the implementation of an HR engagement and performance technology platform (ADP StandOut) by creating and launching a communication plan and building a branded resource center on company’s Wordpress.
• Design sales collateral such as sell sheets, sales decks, email campaign graphics, and brochures for the sales team weekly, ensuring all material used is up to corporate brand standards
• Assume graphic design responsibilities: increase brand awareness by developing marketing collateral, social media content, and company ads with the Director of Strategic Communications
• Create, design, and write Corporate announcement emails for the Executive Leadership Team, utilizing Adobe Dreamweaver to format the HTML files (~6 announcements per month to +5k employees)

Lake Forest, California

• Built SaaS company marketing department from scratch through customer education specific strategies consisting of digital marketing initiatives, providing Sales and Customer Service teams educational content to better.
• Conceptualized, designed, and deployed company’s marketing Wordpress website focused on content specific to product training, establishing collateral specific to customer needs, distributed by the Sales and Customer.
• Established and nurtured a customer education specific marketing strategy by creating a library of resources and tools in the form of email campaigns, customer help webpages, how-to product videos and animations.
• Utilized Mailchimp and Salesforce to create, launch, and track a digital newsletter, highlighting our product and software advantages across to over 200+ Property Management Companies, instantly becoming a customer.