Amber Kennedy Email & Phone Number

Vonore, Tennessee, Us

HCB Center Console Yachts is the leading manufacturer of custom center console vessels (a former Mastercraft company). Responsible for the management and delivery of HCB’s overall marketing strategy; this includes the Crucero Experience™, brand marketing campaigns, print and digital presence, social media, events, and special projects. • Engineered and launched the Crucero Experience, an extensive customer program designed to build confidence in the buying decision. Created to support sales, the customer experience strengthens customer brand loyalty which ultimately leads to sales regeneration. • Oversaw construction and managed the project timeline of the Crucero Design Center. The state-of-the-art showroom is equipped with an apparel store, customer lounge, and visual displays which allow customers to touch and feel the materials that will be built into their yacht.• Serve as the main point of contact for HCB owners, overdelivering on special requests and ensuring our team provides white glove service.• Set the course for all HCB marketing initiatives. Oversee creative direction of company collateral including brochures, website, social media, photoshoots. Collaborate with and manage agencies on record.• Determine corporate event marketing calendar based on strategic goals and initiatives. Work in partnership with annexes (dealers) to elect regional events. Manage events and contracted vendors.2020-2021 calendar includes: Ft. Lauderdale International Boat Show, Miami International Boat Show,Palm Beach International Boat Show, White Marlin Open, Lake of the Ozarks Shootout, BarrettJackson Auction, & Super Bowl LIV.• Manage content on all corporate social media platforms. Monitor online advertising analytics.• Act as a factory resource for annex managers/salespersons. Assist with dealer needs.• Lead sales training, presenting in front of all HCB annexes across the nation.• Monitor, manage and analyze sales leads through online CRM system.

Illinois, Chicago, Us

Big Game Air is a start-up private aviation company focusing in luxury travel experiences. Curate celebrity driven experiences for Big Game Air clients. Develop and manage all talent procurement, contract negotiation and influencer relations. (Consultant- Contract/Freelance Position)• Negotiated an exclusive appearance with NBA legend Tim Hardaway for Big Game Air’s largestcorporate client. The evening consisted of a flight to and from the client’s home city, cocktails andcigars with Mr. Hardaway, and a Q&A session.• Generate charter flight sales, contributing to overall revenue for the company.• Responsible for identifying and executing new opportunities for market awareness.• Planned NBA Draft Combine cocktail party in which more than 60 league executives, sponsors, players, and agents attended.• Provide counsel to a team of growing sales professionals. Delivered consulting services on lead generation, client hospitality, follow up, and relationship building.

Chicago, Illinois, Us

Priority Sports & Entertainment is an industry-leading talent representation firm, with over 150 clients comprising of NFL and NBA players, coaches and network broadcasters.• Pitch and secure marketing and PR opportunities for players. Develop relationships and negotiate deal points with agencies and brands.• Oversee operational performance of marketing campaigns. Ensure exceptional delivery of work, deadline adherence and invoicing. During tenure, my team negotiated more than $40 million in player partnerships. • Appointed as team lead on all social media and branded content deals. Led each phase: ideation> pitch> negotiation> execution> evaluation.Notable partnerships include: Nick Young for Head & ShouldersKurt Warner for Popeye’s ChickenTaj Gibson for BMO Harris Bank Mohamed Sanu for Uber• Actively managed player’s digital presence, including social media content, website updates, and blog ideation.- Grew Boston Celtic’s player Gordon Hayward’s social media following by 1.1 million Instagramfollowers and more than 250,000 Twitter followers through the establishment of his website, blog, andstrategic brand partnerships.• Managed player appearances with brand partners at high profile events including NBA All Star, NFL Super Bowl, NBA Draft, NFL Draft, The ESPY’s, and NFL Pro Bowl.• Day-to-day client liaison, administering strategic counsel on best marketing practices to elite sports talent.• Keep daily contact with players, their family and the key people in their life- managers, personal assistants, financial advisors, etc. Ensure preparedness for appearances, photo shoots, autograph signings, etc. Travel as necessary.• Maintain relationships with all NFL and NBA teams, possess extensive league contacts and managerelationships at the NFLPA and NBPA.• Oversee a team of six full-time, post-graduate interns. Responsible for sourcing, interviewing, hiring and intern program adherence. Provide mentorship and leadership development.

Nashville, Tennessee, Us

a3 is a boutique sports agency offering contract negotiations, marketing, and client services to professional athletes. • Produce endorsement and sponsorship opportunities for 41 NFL, NBA, and International Basketball players. a3 clients have worked with: adidas, Nike, Reebok, Verizon Wireless, Prilosec OTC, Camero, Comcast, Topps, Muscle Milk, Upper Deck, Monster Energy Drink, O.N.E. Coconut Water. • Secure media opportunities, working with various outlets on a national, regional, and local level. a3 clients have made appearances on: SVP & Russillo, The Jim Rome Show, ESPN's "Car Wash"- Mike & Mike in the Morning, Sports Center, Outside the Lines, Fox Sports Radio, ESPN Radio, Sirius Sports Radio, Sports Illustrated, ESPN Magazine, Athlete's Quarterly, etc. • Responsible for execution of company and client events including: The a3 Celebrity Golf Tournament, client youth football and basketball camps, autograph sessions, appearances, etc. • Establish clients' community relations and charity initiatives, partnering clients with groups such as Big Brothers Big Sisters, United Way, and Boys and Girls Club. • Assist in the creation of a player's charitable foundation, focusing on the development of unique corporate partnerships. One example is The Eric Berry Foundation's multi-year partnership with AstroTurf. The relationship produced a state of the art turf field for the community of Fairburn, Georgia, giving youth a safe place to play. • Manage clients’ online presence including website production and social media management. • Planned and executed recruiting meetings and client pitches.• Work closely with the marketing and community relations departments of client's professional team.

Plano, Tx, Us

Anderson Merchandising is a leading provider of in-store distribution solutions.• Researched and organized in depth competitor analysis to determine the market positioning of a new product, Mr. Z Beef Jerky. • Designed promotional events including an SEC Football tour involving various marketing communication mediums. • Designed an online marketing campaign to include social media sites such as Facebook, MySpace and Twitter for up and coming country musician Ashlyne Huff.

Plano, Tx, Us

Moll Anderson is an inspirational interior designer, lifestylist, New York Times & USA Today best selling author, and former national iHeart Radio host on The Moll Anderson Show.• Created innovative marketing campaigns for nationally recognized author and lifestyle celebrity Moll Anderson.• Implemented campaign strategies and carried out tactical plans which dramatically increased brand awareness in targeted markets. • Assisted in the television show pilot taping of "Change Your Home, Change Your Life" by working behind the scenes in production as well as the organization of the event.

Us

The Thornton Athletics Student Life Center provides academic counseling and career development services for student-athletes.• Coordinated a range of support activities for 15 academic counselors• Performed various administrative tasks to ensure that student-athletes are in co ordinance with NCAA regulations including scheduling tutoring appointments and counselor meetings.