Amber Peters

Amber Peters Email and Phone Number

Sales Leader | Expert in GTM Strategy & Enterprise Solutions | Driving Growth for my teams & customers | Specialized in Technology Innovations @ SAP Concur
Amber Peters's Location
Greater Phoenix Area, United States, United States
Amber Peters's Contact Details

Amber Peters personal email

n/a
About Amber Peters

As a seasoned sales leader with extensive experience at industry giants like AT&T and SAP, I have a proven track record of driving significant growth through strategic sales initiatives and strong client relationships. My expertise lies in leveraging technology to solve complex business problems, fostering partnerships, and leading high-performing teams to exceed sales targets.At AT&T, I led the Small and Medium Business (SMB) segment in the Desert Southwest region, where I consistently achieved and surpassed sales goals both as an individual contributor and leader through innovative strategies and exceptional customer service. My leadership contributed to substantial market share growth and revenue increases in a highly competitive region.At SAP, I specialized in selling telecom adjacent, developer first solutions for global enterprises, where I successfully sold to and managed large-scale enterprise accounts. I was recognized for my talent and initially led the Go-to-Market (GTM) strategy for North America, including LATAM and Canada. My strategic vision and execution capabilities drove significant growth and market penetration across diverse regions. Later, I was chosen to help launch new products, including an acquired contact center product, showcasing my ability to lead high-impact initiatives and bring innovative solutions to market.I am passionate about driving sales and fostering relationships that lead to mutual success. With my background in leading sales teams, strategic account management, and a deep understanding of enterprise technology solutions, I excel in developing and executing go-to-market strategies that drive growth and innovation.

Amber Peters's Current Company Details
SAP Concur

Sap Concur

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Sales Leader | Expert in GTM Strategy & Enterprise Solutions | Driving Growth for my teams & customers | Specialized in Technology Innovations
Amber Peters Work Experience Details
  • Sap Concur
    Regional Vice President- Acquisition Sales
    Sap Concur Apr 2022 - Present
    Bellevue, Wa, Us
    In my capacity, I led an award-winning, high-performing SaaS acquisition sales team, driving success across organizations with revenues of up to $1B in diverse industries. I consistently delivered 30% year-over-year growth in net new revenue by optimizing the sales pipeline and leading contract negotiations to close high-value deals. My strategic approach and leadership in sales-led initiatives generated 60% of new business leads, significantly enhancing customer acquisition and market penetration. I achieved a 100% President's Club qualification rate for all team account executives, far surpassing the segment average of 20%. Furthermore, I developed and rolled out a competitive sales framework that drove superior team performance and was adopted as the standard across the segment. I also championed diversity by securing executive sponsorship and assembling a board for a program aimed at supporting underrepresented sales professionals, strategically targeting key growth areas for the business.
  • Sinch
    Vice President Of Revenue Operations
    Sinch Jan 2021 - Apr 2022
    Stockholm, Stockholm County, Se
    As a VP of Revenue Enablement, I designed and implemented impactful enablement programs and interactive learning solutions to support global sales teams. By optimizing content, tools, and processes, I enhanced workflow efficiency and business performance. I built strong, collaborative relationships with cross-functional teams, bridging gaps and communicating tailored strategies to streamline sales plays, pipeline management, and marketing alignment. My efforts led to the successful implementation of comprehensive support frameworks, improving lead conversions, funnel growth, and operational efficiency. I demonstrated strong leadership in hiring, mentoring, and influencing the development of the sales force, ensuring service excellence, and consistently achieving monthly business targets. Notable achievements include launching a Sales Readiness Program that drove operational excellence, upskilled employees, and adapted to technological advancements, and establishing innovative business programs and sales approaches that fostered measurable performance improvements. Additionally, I spearheaded several product launches for a reimagined technology portfolio.
  • Sinch
    Enabling A Flexible Customer Experience
    Sinch Nov 2020 - Jan 2021
    Stockholm, Stockholm County, Se
  • Sap
    Go To Market & Sales Enablement Strategy Specialist – Digital Interconnect
    Sap Jan 2019 - Nov 2020
    Walldorf, Bw, De
    Focus on North and Latin America Sales Team Go to Market Strategies and Sales Enablement as business unit pivots to cloud portfolio priorities. Driving adoption with our enterprise relationships through conversations around Digital Transformation by their supporting KPIs & strategies, especially as it pertains to our brands meeting their Customer Experience expectations driven by cloud solutions as well as the Human Experience within HR.• Create & manage sales campaigns for Sr. Sales Executives in North and Latin America• Collaborate with product owners- create virtual and in-person events for internal and external• Sales Training for sales team for cloud, pivoting from high volume low margin transactions• Project manage new contracts for new brands, suppliers, and key deals• KPIs include lead conversion, cloud growth attainment, retention• Selected for SAP Fellowship 2019 with SDI Product and Marketing Team after brief Fellowship in Q4 2018 with Data Warehouse Cloud GTM Fellowship
  • Sap
    Senior Account Executive
    Sap Mar 2016 - Jan 2019
    Walldorf, Bw, De
    To transform industries and grow economies, I capitalized on unparalleled knowledge in data analytics and model opportunities in executing complex projects and processes and leading front lines to prioritize and translate business needs and issues into customized solutions. Moreover, I resolved complex issues through strong analytical-problem skills, which eventually created exceptional outcomes in sales generation, revenue growth, and sustainability of global and technology brand service. In addition to these efforts, I conducted extensive market and trend analysis to develop a team with accurate sales forecasting and reporting habits. I led contract negotiation and coordinated deployment projects for clients, including working with Sales Engineers to deliver product training for client teams improving adoption of services and net promoter score. I take pride in accomplishing the following:✓ Create new partnerships with key enterprises, resulting in funnel build-out of over $4M annual revenue growth.✓ Demonstrated strong leadership effectiveness in supporting the sales organization and closing deals with global businesses; met sales quotas and successfully generated $2.3+ million in revenue in 2016 and $3+ million in 2017.
  • At&T
    Corporate Business Solutions- Area Sales Manager
    At&T Aug 2011 - Feb 2016
    Dallas, Tx, Us
    I’ve been accused of a few things in my life by those I work closest with, one being that I am always seeing the best of any circumstance, no matter the reality and am quite talented at selling anyone on the opportunity in the circumstance. I get people to believe in themselves despite any odds. It is not so much that I have a sunny disposition but that I always find that way to thrive, even in challenging environments.This has been a strength that translates in so many ways. I have put my energy to internal employee groups, as President of Women of AT&T’s Arizona chapter and we won the Chapter of the Year Award. For my employees, I have been able to create an environment that produced 30% of my team to land in the top 5% of sellers nationally, a quarter of my team is promoted every year, and it has been over two years since anyone has left the company from my team. We are the top sales team in the West Region, which makes us the top 3 nationally consistently for 2012-2015 (against all other OOF markets). We also had our key partner relationship perform in top 3 in the region for our business metric, top 5% nationally as well. It all ties back to seeing the reality of any situation, knowing what the goal is and figuring out what it will take to get there. I focus on the areas of opportunity as it relates to the strengths of the resources around me. Our team supports the small and medium business market across Arizona as solution provider for all telecom, wireless, mobility, security, and cloud requirements. We excel at market penetration through prospecting, customer retention and providing a fully managed, consultative view of a business from top to bottom with a single point of contact. Manage both internal and external relationships across segments and job functions to obtain needed resources and support through lateral leadership.
  • At&T
    Account Manager- Business Integrated Solutions
    At&T Jan 2011 - Aug 2011
    Dallas, Tx, Us
    AT&T now offers a full suite of Telecommunication Solutions to clients in the small and medium sized business markets. AT&T is the one stop shop for landline (voice/data) office solutions, equipment, IT services, security overlays, VoIP, network configuration, web hosting, mobility, TechSupport, Teleconferencing, etc.See previous job description for scope of job responsibilities.Top 1% sales achiever in country for AT&T Business Intergrated Solutions Channel.Acquisition Sales for Mobility, Application, Cloud, and Wireline Services.
  • At&T
    Business Account Manager
    At&T Jul 2009 - Jan 2011
    Dallas, Tx, Us
    I am here to connect you to your world, everywhere you live and work and do it better than anyone else.My responsibility is to look across the segments of existing accounts as well as new business todetermine how to impact key business factors such as asset management, data collection and reporting, accurate timekeeping, customer management and experience including getting the right information into the hands of the right people at the right time. Emerging technology is usually fast to deploy, scalable, intuitive and oftentimes has a quick ROI.Acquisition SalesMobility & Application Portfolio
  • At&T
    Business Account Executive
    At&T Dec 2007 - Jul 2009
    Dallas, Tx, Us
    Ever feel like you are just always on the go? Do you have conversations where you hang up the phone and half an hour later forget the conversation ever happened? Ever been out of the office and had to drive back to the office (or call) to grab some info? How many hours a week are spent on managing payroll? Have you lost $$ due to incorrect bids, customer challenges or wrong information?Life is just busy, especially as a business owner. There are so many things to manage: People, information, records, customers, projects, growth, investments and life in general. (When is your anniversary?)I'm here to help evaluate your business as a whole, identify the areas where technology can fill in the gaps to cement segments of your business (and life) together. I am here to connect you to your world, everywhere you live and work and do it better than anyone else.

Amber Peters Skills

Direct Sales Solution Selling Telecommunications Sales Process Wireless Account Management Sales Cloud Computing Customer Retention Salesforce.com Sales Management Sales Operations Leadership Management Mobile Devices Customer Satisfaction B2b Channel Partners Cold Calling Sales Presentations Mobile Applications Voip Call Centers Strategic Partnerships Managed Services Customer Experience Selling Wireline New Business Development Unified Communications Saas Team Leadership Cloud Applications Strategic Thinking Wireless Technologies People Development Co Location Mpls Strategy Team Building Customer Service Marketing Strategy Business Development Voice Over Ip Business To Business Module Development Crm

Amber Peters Education Details

  • Arizona State University
    Arizona State University
    Bachelor’S Degree
  • University Of Phoenix
    University Of Phoenix
    Business
  • Southwestern College
    Southwestern College
    Associate Of Arts (A.A.)

Frequently Asked Questions about Amber Peters

What company does Amber Peters work for?

Amber Peters works for Sap Concur

What is Amber Peters's role at the current company?

Amber Peters's current role is Sales Leader | Expert in GTM Strategy & Enterprise Solutions | Driving Growth for my teams & customers | Specialized in Technology Innovations.

What is Amber Peters's email address?

Amber Peters's email address is ap****@****att.com

What is Amber Peters's direct phone number?

Amber Peters's direct phone number is (800) 872*****

What schools did Amber Peters attend?

Amber Peters attended Arizona State University, University Of Phoenix, Southwestern College.

What are some of Amber Peters's interests?

Amber Peters has interest in Education.

What skills is Amber Peters known for?

Amber Peters has skills like Direct Sales, Solution Selling, Telecommunications, Sales Process, Wireless, Account Management, Sales, Cloud Computing, Customer Retention, Salesforce.com, Sales Management, Sales Operations.

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