Co-founder of Caboodle, a grocery shopping startup that leverages the power of game play to transform how people buy weekly groceries. Built for busy, cost-conscious families, Caboodle is a fun, timesaving experience that delivers a weekly grocery order to a customer’s doorstep each week. Live in Pittsburgh, Caboodle has a growing waitlist of families who can’t wait to use the app to purchase affordable weekly groceries from their local grocery store.

Gamification, market research, behavioral economics and software initiatives for pharma including applications to clinical trials, medical education training and marketing.

Upfront Analytics delivered timely market intelligence by mining specially designed game play. As players interacted with our mobile app, we gathered data on their awareness, sentiment and behavior towards products and brands at a level of continuous engagement impossible with traditional research methods.

Ran the technology and behavior division of Disney Research/Walt Disney Imagineering. In this role, I conceived of, implemented and field-launched six major multi-year research initiatives, all of which demonstrated significant potential to positively affect the consumer experience and the bottom-line.• Alleviating theme park crowding with a real-time incentive delivery system on smartphones • Employing micro-entrepreneurs to distribute film content in the developing world• Creating a triple-win when consumers are allowed to "pay-what-you-want" with half the price going to charity• Predicting film box office and other entertainment trends using games• Turning moviegoers into repeat customers and social-media advocates at the momentwhen their advocacy is the highest- within 30 minutes after seeing the film• Increasing hotel towel reuse by involving personal commitment and a symbol of that commitment