The mission of Mental Health Rebels is to help people who have struggled with mental suffering achieve real healing and mental freedom.When I say “mental suffering” I’m talking about the kind of mental, physical and emotional suffering society labels mental health problems. Maybe you’ve received a mental health diagnosis like depression, anxiety, bi-polar disorder, ADHD, mood disorder, etc (this list can get long!). There are 19 million people in the USA suffering from mental health illness. We get prescribed meds and sent to therapy, but that doesn’t seem to be fixing the problem, right?That’s why I founded this company. This is for people who are frustrated with pharmaceutical mental health meds as the “solution” from our modern medical system. Mental Health Rebels is for people who want more, who want real solutions! Real healing! This is for people who are searching for permanent, lasting transformation that will free their mind, heart and soul.Experiencing mental suffering does not mean that’s your forever destiny. It is possible to retrain your brain and nervous system to be in a permanent state of peace instead of a permanent state of chaos. It is possible to learn to weather big feelings with grace and calm. It is possible to heal from mental suffering so that you can live a functional, sane and joyful life meds-free.I, Amber Cummings, founder and mental health rebel, am living proof! Learn more about Mental Health Rebels, how all of this works and my own story on our website at mentalhealthrebels.com.

Let's optimize your website, LPs (landing pages), app and/or email marketing campaigns for maximum performance! More sales, more leads, more engagement, more magic ✨💥HOW I CAN HELP:⮕ For companies with low traffic (less than <10k site visits per month):• User research to understand customer desires• Positioning strategy to define a strong value proposition and create compelling sales copy – this is one of my top specialties!• Creation of conversion-oriented content: graphic design and copy • Website updates, net-new website or landing pages• App optimization and creative asset creation• Optimization or creation of email marketing campaigns⮕ For companies with high traffic (10k+ site visits per month):All of the above plus: • Testing ideas organized into a testing roadmap + collaboration to create a test execution plan​• A/B or multivariate testing for websites, LPs and email marketing campaigns• CRO training for your team and/or help creating an in-house optimization program• Project management to seamlessly integrate with your creative + dev teams⮕ For agencies: • I can be your conversion optimization specialist! I've worked with and white-labeled through some of the best CRO agencies in the world like Conversion Rate Experts.My clients have seen results such as: • $370k additional revenue per year for a professional education company by strengthening their benefits statements• 68% increase in client user base for an education technology company after working with me for a year and a half• 35% more purchases after a landing page optimization• 222% increase in sales calls booked after email optimization for a technology tool product • 119% conversion rate increase for app landing page clickthroughs• 13% increase in revenue YOY and a 38% increase in ROI for a 7M Year ecomm business• 39% increase in leads or an education company by adding tuition information call-outsDM for inquiries or visit my website at AmberMakesMagic.com

Conversion Rate Experts (CRE) is the world’s leading agency for conversion rate optimization (CRO)—a term it coined in 2007. CRE increases the profits of businesses scientifically by analyzing their websites’ visitors, creating optimized pages, and then A/B testing them to measure the improvement.

Served as the digital project management specialist for the Fitbit Creative Labs team which owns branding, promotional campaigns and web properties for Fitbit. We lead all marketing for their wearable technology products encouraging health and fitness. PROJECT MANAGEMENT with digital specialization: Created new web pages, managed localization and managed relationship + delivery to development teamsPROCESS OPTIMIZATION: Identified, documented and implemented process efficiencies for cross-functional team collaboration

Lead projects as primary contact for key clients at Centric Digital, a consulting company specializing in digital transformation.PROGRAM MANAGEMENT: Lead the Staff Augmentation program; 11M per year engagement managing 80+ contractorsPROJECT MANAGEMENT: Creative development for UX-heavy website and mobile app projectsAGENCY LIAISON with UX specialty: Managed Centric’s relationships + resource management interfacing with multiple boutique UX design agencies

Produced digital projects and marketing campaigns in a cross-functional client-facing role at Salt, a traditional branding agency. TESTING & OPTIMIZATION: Ran landing page A/B tests, defined testing process and created a documentation hub ACCOUNT MANAGEMENT: Served as the primary client contact for 4-5 accounts (Pearson, Matterport, Granite + others) PROJECT PRODUCTION: Negotiated contractual agreements then lead projects from initiation through delivery

Lead the project management program bridging two distinct business units: Education Lead Generation and Downloadable Product Distribution. Products ranged from websites / landing pages to proprietary CRM, reporting and automation systems. Promoted after two years as Web Project Manager leading all Education Lead Generation business unit projects.CONVERSION RATE OPTIMIZATION PROGRAM: Launched and evangelized a testing and optimization program: over the duration of three years the testing program increased lead generation form conversion rates by over 100%PROGRAM MANAGEMENT: Concepted, pitched to leadership and implemented a project planning + tracking program ROADMAP OWNER: Negotiated resources + priorities, tracked projects in motion and reported status to leadershipDIRECT MANAGER: Hired, trained and directly managed 2 junior project managers, one dedicated to each business unitPROJECT MANAGEMENT: Personally managed 3-5 projects and supervised the execution of 10-15 projectsAGILE PROJECT MANAGEMENT & SCRUM MASTER: Rolled out formal Agile process company-wide, across 3 departments and 5 project groups

Managed the client relationship for the Wrigley account (Juicy Fruit, Altoids, Orbit & Skittles) at EVB, a boutique SF ad agency.ACCOUNT MANAGEMENT & BIZ DEV: Pitched concepts to win new business, created SOWs, kicked off projectsCLIENT RELATIONSHIP MANAGEMENT: Primary client contact, provided status, received feedback & set client expectationsPROJECT MANAGEMENT: Allocated internal resources, set timelines, performed QA & presented deliverablesVENDOR RELATIONSHIP MANAGEMENT: Synced live dates & deliverables to media buy & trafficked assets

Directed a team of 8+ Spanish-speaking designers and programmers to create new lead generation products and services for the real estate sector at BizPeo, an outsourced US company located in Buenos Aires, Argentina. Was the “English” for all projects and created copy for websites, marketing materials and social media. PROJECT MANAGEMENT: Managed all projects from conceptual brainstorming to scope definition through launchSOCIAL MEDIA MANAGEMENT: Built an incoming marketing program including blogging, Twitter and FacebookCOPY WRITING & EMAIL CAMPAIGNS: Wrote content for online advertising, email promos, LPs, websites, and blogs IA/UX DESIGN: Produced wireframes to communicate new SEO-focused website infrastructuresSEO & LANDING PAGE OPTIMIZATION: Performed keyword research/analysis, added site titles, tags and metadata, restructured pages; improved conversions rates by up to 40% though testing and design changesNEW EMPLOYEE TRAINING: Interviewed candidates, wrote three 20+ page training manuals and trained 10+ new hires

Taught English grammar and presentation skills to Argentine executives

Worked as a print designer in an agency atmosphere catering to financial institutions. Projects included quarterly newsletters, annual reports, step brochures, custom folders and mailers. Assisted new business initiatives by producing pitches and comps.

Served as a design lead at Union Graphics, the on-campus design agency for CSU, Chico. Clients included on-campus organizations and local businesses. Was promoted to “lead” after six months and mentored + trained new interns.