Amber (Rieg) Joyce Email and Phone Number

Partnership lead for clients ranging from Fortune 500 to Emerging Disruptors across CPG, Travel, Media, Entertainment, Gaming, Govt and E-commerce with a focus on developing and scaling high impact sales strategies, innovative marketing plans, attention-worthy content and measurable outcomes that accelerate revenue growth. Areas of focus:•Design insight-driven digital marketing strategies to transform the way clients do business with an eye towards brand building and efficiency/ROI increasing tactics•Partner with C-suite executives to develop effective and efficient media and creative plans with a focus on measuring, optimizing and scaling all learnings•Deliver thought leadership for global companies by customizing global and NA strategies for the Canadian market in partnership with media agencies and cross-functional teams•Mentor junior sales team members with an eye towards rounding out skillsets and identifying key growth opportunities.

Responsible for quarterly revenue attainment, annual planning, and vertical strategy on a nine-digit book of business including top Canadian advertisers across Fortune 500 CPG & RestaurantsAreas of focus:•Goal setting and sales strategies to include forecasting, revenue attainment and gap closure for Canadian market•Management and mentorship of team of seven direct reports with a focus on building a collaborative and innovative team culture while supporting personal growth and development•Responsible for the creation and execution of vertical business strategies designed to improve client outcomes and increase Meta market share•Development of vertical learning agenda to drive cross-vertical and border insights on strategic priorities•Member of Meta’s Canadian Leadership Team, leading cross-functional and cross-border collaboration for all CPG & Restaurants initiatives•Accountable for the delivery of best-in-class service to all clients across book of business, served as direct POC for all c-suite clients

Strategy and development lead for new to the world innovations designed to win in fastest growing segments within alcoholAreas of focus:•Development of innovation strategies designed to address consumer trends in the alcohol space •Creation of new to the world brand to include brand positioning, product proposition, pack design, and consumer target development•Marketing lead on joint venture with Starbucks

Responsible for strategy, innovation and communication for $500MM food master brand, managed multiple direct reportsAreas of focus:• Creation and execution of marketing and sales strategies• Development of innovation, communication and content to include media strategy• Management of large cross-functional team• Talent acquisition and management

Responsible for brand strategy, communication, innovation, and new visual identity for $195MM portfolioAreas of focus:•Development of consumer target, differentiated positioning and communication strategy•Creation of all media assets•Led 15-member cross-functional team to launch new products•Development of new visual identity

Responsible for campaign activation, business planning, and financial analyses for $310MM portfolioAreas of focus:•General management and P&L responsibility•Omnichannel media planning •Development of shopper marketing plans based on consumer targets and retailer needs •Management of external agency teams and internal cross-functional team

Managed the development and execution of a range of public relations and communications strategies as primary client contact for corporate crisis management clients and political campaigns. Areas of focus:•Development of key messaging and communication strategies•Delivering exceptional client service •Representing clients as corporate spokesperson for print, radio and television interviews•Authoring 30+ Op-Eds, Letters to the Editor in Boston Globe, Boston Herald, etc.