Amber Dassow Email & Phone Number

• Designed and implemented the first and second summer camp that The Native School ever had with over $100,000 in revenue over 6 weeks.• Responsible for all HR duties, hiring, firing, employee development, monitoring work productivity, yearly reviews, and maintaining employment files for over 11 teachers.• Built program from 4 classes to 12 classes in two years.• Purchasing all supplies for the 10-month program along with creating a budget for teacher supplies and summer session supplies.• Involved in Admissions, Accounting, Taxes, Licensing, and all other operational needs.• Create processes and platforms for annual fundraisers raising over 12,000.

Greater San Diego Area

• Oversee 3 strategic business units including maintenance of each database and the management of program files.• Monitor 12 contracts with outside business and hire multiple consultants on projects to increase productivity and profit.• Facilitate company meetings with multiple business units. • Directly responsible for website, app and published assets.

* Provide insight on new opportunities for Hero Businesses Sponsors and Corporate Partnerships* Develop personal relationships with all Hero Business Sponsors and Corporate Sponsors* Responsible for all follow ups and execution of Major Conferences in the beauty and wellness industry* Continue to enhance our website and brands look and feel

Greater San Diego Area

• Directly responsible for growing salon and spa revenue at 4 different campuses with 20 direct reports• Exceeding last years revenue goals by $7000 from January - March 2018• Develops advanced spreadsheets to track the progress of promotions, client retention, retail and service revenues• Immediately identified challenges that were decreasing revenues and incorporate solutions simultaneously• Manage an entire academy over 150 students and 70 alumni in order to reach our licensure and placement goals • Actively involved in educating students using a program called Prosper U to increase salon and spa revenues• Implemented recognition programs to directly motivate students to increase their salon and spa revenues

• Visits assigned locations to ensure store standards and customer service exceeds company expectations. • Provide leadership, execute corporate directives and develop strategies to maximize people's development. • Analyzing and controlling expenditures of the region to conform to budgetary requirements.• Reviewing sales plan progress with the general manager on a regular basis.• Establish a strong customer service/selling culture within the assigned region.• Train new General Managers for the entire US and Canada to ensure policies and procedures are implemented.• Participate in trade shows to enhance our Be Relax brand image in airports and other retail venues.• Lead and facilitate small business outreach events for a new RFP’s in airports on the West Coast. • Provide day-to-day leadership to ensure a high-performance work environment to maximize sales and increase customer service.• Influence performance by providing coaching and training to develop and improve employee metrics.• Recommends compensation to recognizes performance for General Managers in airports in my region.

•Directly responsible for growing sales and conversion rates at our San Diego location by 30% in 2015•Achieved #1 placement in Be Relax USA for our product ratios for 2014 reaching over 20% each month•Maintain profitable staff costs, operational costs, back-office costs in order to grow the bottom line•Build strong lasting relationships with San Diego County Regional Airport Authority• Monitor the compliance of concession small business contracts meeting every Authority requirement.• Self-directed as Be Relax was a growing company from 3 spas to over 16 when I left the company.• Creatively engage and promote services and products to achieve #1 in product sales in the USA.

National City

• Directly responsible for growing placement rate at our National City Campus by 60% in 2011• Achieved 80% placement for 2012 with 10 months left of placement time to meet company goals• Build relationships with over 270 salon and spa experts to advance our job placement and externship program• Maintain and update career services yearly events, project plans and schedules for workshops• Manage an entire academy over 150 students and 70 alumni in order to reach our licensure and placement goals • Actively involved in teaching Resume Workshops, Financial Literacy and Bellus Best in Business • Exceptional networking skills and growth online and in-person achieving successful placement • Coordinated the BEST Advisory Board Meeting to date for Bellus Academy based on government regulations• Assist management with tasks outside my duties in order to support the business needs i.e Admissions, Salon

Poway

• Provide technical training to 3 educational institutions implementing a new Point of Sale system in order to streamline each academies business processes to optimize performance and operating procedures• Identify system and sales process improvements that will immediately increase business performance and reporting in order to directly improve accounting processes• Implement effective marketing techniques and track talk to increase client relations & sales • Identify up-sell opportunities and increase product and service revenue by $1600 a month

Greater San Diego Area

• Responsible for inventory management and control to maintain a profitable inventory process• Active buyer for the entire site including retail pricing and cost pricing in order to maintain profit margins • Manage all the social media for our site including daily updates, promotions, and monitoring competitors• Strategically place merchandise on pages within site to increase conversion rates• Create & update site pages, categories, and products to allow for a superior customer experience • Strategies & analyze marketing techniques in order to increase profit margin, conversion rate, & visitors• Manage and control accounts payable and receivables

• Execute time sensitive marketing product data requests where attention to detail and accuracy has a direct impact on sales, SEO, inventory accuracy and customer experience• Responsible for assigning, managing few hundred product data requests in order to accurately prioritize projects, identify risks, coordinate issues, facilitate issue and follow-up status of issue with marketing, planning and logistics, IT and senior management• Manage large projects; maintain product build schedules for product designers, marketing, SEO, affiliates and programmers assigned to the project• Committed to helping others outside of my role i.e planning & inventory, data quality & technical program enhancements that require strong problem solving and technical skills using SQL Database programs

Information Systems, Technology

Activities and Societies: Leaders and Honor Soceity

Merchandise Marketing, Fashion

Activities and Societies: FIDM Honor Roll, National Honor Roll, National Honor Society