Amber Santiago Email & Phone Number

Seattle, Washington, United States

-Created and executed over 20 in-person and virtual events annually, attracting an average of 100+ prospective donors per event.-Managed multichannel promotional campaigns for over 20 major events per year, leveraging email marketing to over 10,000 subscribers, managing $50,000+ in social media ad spend, and achieving an engagement increase of 25% across all platforms-Responding to comments and DMs across all social platforms and proactively engaging with other users. Monitor consumer sentiment, escalating any issues as needed-Moderate engagement, post ideation, and strategic growth planning-Write copy for designed graphics and captions for social posts-Participate in brainstorming and planning sessions to align on quarterly priorities-Collaborate with other team members—including our Social Media & Content Manager, Graphic Designer, and sustainability team—on social posts-Develop strategies and create content for untapped/underutilized social platforms, including Threads and Pinterest-Create and curate video and photo content as needed for TikTok, Reels, YouTube Shorts, and other social platforms-Schedule posts across social media platforms-Use data and observations to compile reports and to optimize future posts and initiatives-Present reports to the marketing team and wider audiences as needed-Keep up to date on social media updates, trends, and industry highlights -Regularly analyzed and reported on key performance indicators such as attendee satisfaction rates, conversion rates, and ROI.-Designed and led 15+ community-centric events each year that increased public awareness and engagement with our cause by 30%, as measured by post-event surveys and follow-up engagement metrics.

Bellevue, Washington, United States

-Analyzed sales data to identify trends and patterns, providing insights to improve product assortment and optimize inventory levels.-Developed and maintained forecasting models to accurately predict sales and inventory needs, resulting in a 20% reduction in stockouts.-Conducted market research and competitor analysis to identify opportunities for growth and recommend strategic initiatives.-Created and presented data-driven reports and visualizations to key stakeholders, effectively communicating complex information in a clear and concise manner.-Collaborated with cross-functional teams, including merchandising and finance, to align data analysis with business objectives and drive informed decision-making, resulting in a 10% increase in overall revenue.

-Analyzed customer interaction data using CRM systems, resulting in a 15% increase in first-call resolution rates by identifying recurring issues and implementing targeted solutions.-Utilized data analytics to create customer profiles, leading to a 20% improvement in upselling and cross-selling effectiveness, contributing to an additional $50,000 in monthly revenue.-Employed sentiment analysis on customer feedback data, leading to a 25% increase in customer satisfaction scores within three months by addressing pain points and improving service delivery.-Implemented data-driven training programs for call center agents, resulting in a 30% decrease in average call handling time and a 10% increase in customer retention rates.-Utilized predictive analytics to forecast call volume fluctuations, optimizing staffing schedules and achieving a 15% reduction in overstaffing costs, saving $40,000 quarterly.-Conducted data-driven performance evaluations, identifying top-performing customer success strategies, and achieving a 20% improvement in overall team efficiency.