Initiatives I helped launch with adidas:- International Women's Day 2020 (linked below)- She Breaks Barriers: https://www.adidas.com/us/shebreaksbarriers - Keep Girls in Sport - an online learning platform for anyone who wants to coach, mentor or be a role model for young girls in sports (linked below)

-Actively recruit and engage with prospective students for The Oregon MBA via email, phone and in-person meetings; strategize new avenues for engaging current applicants-Implement communication plans and email campaigns for the purpose of educating prospective students about the MBA program and building interest in Oregon MBA programs-Oversee admitted student communication platforms, including composing blog and Facebook group posts-Attend in-person and virtual recruiting events to attract new applicants and build the Oregon MBA brand

The Prefontaine Classic is the world's most elite track & field event. -Assistant to the Meet Director; organizing and attending all operations and committee meetings -Secure campus parking for VIP attendees and meet crew (includes broadcast, event set up, volunteers, athletes)-Actively recruit, assign and train over 100 meet day volunteers in a variety of capacities-Coordinate communication among key meet personnel -Act as main liaison between University of Oregon Athletics (Hayward Field) and operations teamhttp://preclassic.runnerspace.com/

-Assisted with digital marketing and social media strategy; implemented strategies in an effort to promote athletes and boost meet attendance and fan engagement-Coordinated event day logistics for over 24 TTUSA events including TrackTown Fitness, TrackTown Tuesday and the TrackTown Summer Series in San Francisco and New York City-Researched and identified new sponsorship opportunities for the 2018 TrackTown Summer Series as an MBA term project; presented final recommendation to TTUSA senior employees

Clients: Honda Regional Marketing (HRM), Honda Certified Pre-Owned Vehicles (HCPV)ACCOUNT MANAGEMENT: At RPA I managed traditional production (TV, Radio, Print, POP) for HRM from inception to completion, helping to maintain a creative vision consistent with the Brand strategy. I also oversaw all Honda Certified Pre-Owned traditional production (TV, Radio) over the last three years. BUDGET MAINTENANCE: I was also responsible for managing the HRM traditional budget, ensuring all funds are properly tracked and re-allocated to optimize the use of department dollars from fiscal years 2014-2017. I facilitated the creation of estimates and actuals.TRAINING & SUPERVISION: As an Account Executive, I trained the account team’s Assistant Account Executive, Account Coordinators, and Intern. To help facilitate learning, I also organized and hosted group training sessions for new department processes and procedures. I focused heavily on mentoring the team with a goal of creating a more efficient, collaborative and empowering workplace.Honda Regional Marketing TV campaigns and projects I managed included:• Summer Clearance Event TV, 2015, 2016 (12 spots)• “Honda Knows” TV Brand Work, 2015-2016 (7 spots)• “Honda Sensing” TV, 2016 (2 spots)• Dealer TV Brand Work, 2014-2015 (8 spots)• Civic Sell-down TV, 2013 (1 spot)• Happy Honda Days Sales Event Radio, 2014 • Brand Point-of-Purchase Kits, 2015• Spring Sales Event Point-of-Purchase Kits, 2015, 2016• Spring Sales Event Print, 2016Honda Certified Pre-Owned Vehicles projects I managed included:• “Buy From You” TV spot, 2015 (2 spots)• Sales Event Radio, 2015 (5 spots)• Brand Radio, 2013, 2014, 2015 (20 spots)

Clients: Honda Regional Marketing (HRM), Honda Certified Pre-Owned Vehicles (HCPV)

Clients: D.R. Horton, Farmers & Merchants Bank, Hotel Maya, Little Sheep International, LBS Financial Credit Union, Proterra and Cahuilla CasinoMEDIA PLANNING & BUYING: Working as an Account Coordinator at a boutique agency meant I wore many hats. One of my main responsibilities was researching and securing various digital, print, radio and OOH media opportunities with our vendors. Working with various companies and building vendor relationships gave me a solid understanding of media and a foundation of account service skills. SOCIAL MEDIA: I worked with our internal teams to strategize and develop social media plans through research and competitive analysis. Building Facebook, Twitter and Google+ accounts helped create an increase in brand awareness for our clients Proterra, Hotel Maya and Little Sheep International.INDUSTRY RESEARCH: I compiled industry research reports used to develop pitches for prospective clients; which lead to the agency securing AOR contracts for Proterra and Cahuilla Casino.WRITING & BLOGGING: For our client D.R. Horton, America’s Homebuilder, I composed dozens of press releases for new housing community grand opening events. I also wrote blog posts about industry news for ETA to help build the agency’s brand and increase company exposure.

Clients: D.R. Horton, Farmers & Merchants Bank, Hotel Maya, Little Sheep International, LBS Financial Credit Union, Proterra and Cahuilla Casino

- Recruited new members each semester- Registered members for our chapter AMA and the National AMA- Maintained a database of existing members and updated as new members join- Sent out weekly AMA Newsletters detailing important news and upcoming events- Managed the Membership Loyalty Point program- Planned Team Building activities throughout the semester for general meetings- Organized a Welcome event for new and returning members each semester

- Generated $64K in ticket revenue in two months by customizing the ticket purchasing intranet for new clients- Trained all new clients on ticket ordering via the USH ticketing intranet and supported 45+ client relationships through customer service - Managed Facebook ad campaigns for Universal Studios ticket sales to four major Southern California colleges

- Assisted in production of e-commerce and editorial photo shoots through model casting and wardrobe preparation, fittings and styling on set- Logged receipt of inventory and coordinated with the e-commerce department to expedite new product online presence

- Provided excellent customer service by adhering to the "Ask Us!" program in order to drive store sales- Represented the company brand through knowledge of the target customer and the product

- Managed 60+ employees and coordinated daily pep-talks with a focus on building a more team-oriented, communicative store boosting employee morale- Maintained vending cart visual standards and product placement, and implemented customer engagement standards, generating $250K in sales in two months

- Greeted, interacted, and assisted customers; encouraged a friendly, welcoming store environment - Maintained store appearance and cleanliness in order to increase merchandise sales- Maintained loss prevention of merchandise in order to save the store money- Managed time in order to accomplish daily duties quickly and efficiently