Spearheaded demand generation efforts, resulting in annual MQLs resulting in millions in pipeline revenue.Managed a customer-centric marketing budget, prioritizing sales enablement and digital marketing activities to support SaaS business model.Developed a cohesive brand strategy, prioritizing the market positioning and business alignment when considering future mergers and acquisitions (M&A), product value prop., and brand differentiation in the tech B2B market.Conducted in-depth industry trend analysis, minimizing the impact of competitive activities.

• Responsible for planning, coordinating, and executing effective marketing and communications strategies with a strong emphasis on digital positioning and paid advertising.• Works closely with the CEO to negotiate over 20 ongoing corporate partnerships that align with the advancement of the company’s brand and success• Analyzes the results from SEO, web heatmaps, and user surveys to identify and support UI/UX improvements• Generates digital mockups and UX wireframe templates to propose tangible solutions for both new software and in-field tactics

•Develop and maintained corporate and government relationships based on the needs and priority of the agency•Independently planned public workshops and events related to business ownership and the related barriers; then gathered and analyzed the data collected•Monitored the webpage and digital content to ensure all materials and communications were up to date, user-friendly and accessible. •Prepared internal and external government reports in accordance to state law and practices on both a quarterly and annual basis •Lead design and content creator for advertisements, newsletters, email blast, etc. using programs like Adobe Photoshop and InDesign Marketing Generalist, Event Planning, Project Management, Design, Data Analytics, Community Relations, Social Media Management, Government, Management

• B2B marketing and PR consulting – paid and trade media proposals: writing press releases, securing community engagement, creating marketing campaigns and event planning•Processed data from SEO tools like Google Analytics to create practices that would result in higher engagement and conversions•Developed the procedures and budget for new services that had over 60% ROI•Simultaneously satisfied responsibilities as marketing coordinator, sales manager and administrative assistant which included staff trainingsTrade, Data Analytics, PR, Community Relations, Social Media Management, Event Planning,Product Creation/ Evaluation

•Publicly represented the company in interest of corporate partnerships•Led all social media efforts including content marketing/ content development•Planned large scale events and brand promotions affiliated with Indiana’s top corporations including but not limited to: Eli Lilly, CICF, Indiana Grand, Ivy Tech and more.•Secured all talent and locations for the Work Style (fashion segment) of the magazine

•Created the requirements for district hiring and staff retention (HR)•Implemented community marketing strategies over the entire west district•Used data analytics to create a new area wide marketing matrix •Used graphic design and HTML to create visually aesthetic emails and newslettersCommunity Outreach, Fundraising, Email Campaigns, Event Planning, Staff Retention, Working Independently, Budgeting

•Instituted creative program policies •Managed $50,000 annually through budgeting and fundraising for one single site•Created an environment that fostered open communication•Progressive networking with community leaders and existing clients

Acted as a primary aid to planning events and curriculum Filled the role of site director according to various demandsManaged daily schedule of eventsBuilt dependable relationships with school faculty and clientsDeveloped and performed quality test to ensure the site was a safe and environment