Amber Burns Email & Phone Number

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

Over the past 8 years, I have developed an online community that advocates self care and mental wellness. In this time, I've grown a dedicated website following, grown multiple social media channels to a total following over 8,000 total followers and subscribers. Both online and offline, I've successfully converted these followers to engaged community members through virtual and in person events. This includes an online book club, which grew to over 135 engaged members in just 1 year.

Philadelphia

Greater Philadelphia Area

- Developing easy to understand messaging points to explain complex concepts to various audiences.- Oversee strategy and execution of social media for 12 channels across four (4) brand accounts.- Primary lead for digital communications and content development, including graphic design.- Supervise part time digital communications employees.- Manage relationships with key digital communication partners across City agencies.

Greater Philadelphia Area

Managed social media production schedules across YouTube, Instagram (and stories), Facebook and Snapchat.Hosted live and produced video as an on screen talent.Drafted and executed creative briefs for major video and production projects.Reported on and evaluated analytics for live and edited video pieces to help advise on future content.

Philadelphia, Pa

- Pitch positive Philadelphia stories to national, regional and media.- Assist special market managers in identifying media opportunities in African American, Hispanic and LGBT media outlets.- Conduct media research for senior media relations staff such as journalist backgrounds and publication details. - Monitor media, websites, blogs and social media networks relevant to VISIT PHILADELPHIA.

Philadelphia, Pa

Philadelphia, Pa

Firm Director of Temple University's first and only student-run public relations firm. PRowl Public Relations was founded in 2008 and is nationally affiliated through PRSSA National. PRowl Public Relations maintains six client accounts and a staff of nearly 50 students.Responsibilities:- Blogged weekly for the PRowl Public Relations blog, a site with an average of 7,000 monthly readers(www.prowlpublicrelations.blogspot.com)- Managed and developed the strategy and execution of 6 client campaigns- Actively recruited 20-25 student members and perform new business outreach each semester- Maintained client relationships and establish client needs and objectives throughout the academic year- Recruited clients who were in alignment with the strategic vision of the firm- Created and edited campaign evaluations for all clients each semester- Cultivated student growth through weekly meetings, programming and evaluations ending each semester- Conducted media relations to Temple University based and regional media to promote the firm- Developed internal marketing plans to promote and strategically align the firm on Temple's campus

Greater Philadelphia Area

- Drafted public relations materials such as media alerts and press releases- Created original social media initiatives for Twitter, Facebook and Pinterest- Assisted with strategic planning and development for developing new social media networks (Google+ , LinkedIn)- Helped to coordinate and executive press events, including an event reaching out to local Mommy Bloggers for an exclusive museum experience- Supervised still photographers and videographers in museum spaces- Monitored and tracked press coverage through press clippings- Compiled and delivered press kits

Greater Philadelphia Area

- Promoted museum programs and events through social media, traditional and email marketing strategies- Curated strategic social media messages for Twitter and Facebook on a daily basis- Created and maintained editorial calendars to monitor social media content- Distributed marketing materials digitally and in-person- Captured photos to be used in promotional materials for the museum website and social media- Assisted with the strategic planning of the Museum’s annual Old City Seaport Festival

Philadelphia, Pa

- Drafted press releases and media advisories - Wrote and managed social media content for Instagram, Twitter, Facebook and Pinterest- Conducted market research on behalf of clients- Compiled media lists for clients and internal purposes- Assisted with event planning and execution including, but not limited to, product launches and press events- Attended and contributed to weekly staff meetings- Drafted strategic creative briefs to aid client campaigns- Contributed to the company's blog on behalf of the agency- Assisted in contributing content to Uptown Magazine: Philadelphia

- Researched social media sites and how to best use them on behalf of a diverse group of publishers- Devised social media strategies and tactics based off of research- Created posts for Twitter and Facebook promoting internal and external content

Philadelphia, Pa

- Edited and critiqued blog posts from a staff of approximately 30 students- Maintained a blog ranked #17 Best Blogs for PR Majors- Contributed weekly blog posts on topics relevant to the public relations, marketing and communications industries- Maintained and developed the firm Facebook and Twitter accounts by promoting internally created content and sharing relevant external content- Devised a clear brand vision and scope and maintained that voice across all platforms (Facebook, Twitter, blog)- Attended and contributed to weekly staff and executive board meetings- Handled external communications and media relations on behalf of the firm and its clients- Served along with 5 other students on an executive board to make impacting leadership decisions on behalf of the firm