Helping businesses develop their unique proposition value in their respective industries and providing digital marketing services to grow their market share.

• Implement and oversee all marketing programs, in alignment with the company’s overall goals, across multiple platforms and markets. • Collaborate with internal sales teams and senior leadership to develop effective promotional programs for retail and commercial accounts.• Manage the annual marketing budget, providing insight on budget allocations and recommendations for improvement. • Negotiate contracting with media outlets and third party vendors. • Develop and maintain the communication channels and strategies, both internally and externally.• Cross-departmental and cross-functional collaboration with internal stakeholders in order to communicate product specifications, company policies, and product changes.• Participate in the acquisition of new clientele in the commercial & retail markets via attendance of tradeshows, online lead development, and project proposals.• Management of the sales material distribution department; created processes to improve efficiency, statics, inventory control and lead-time.

Assess, create, implement and maintain marketing strategies, then repeat. Manage marketing and advertising materials as well as coordinating these efforts from beginning to end. Manage the company website and social media efforts. Coordinate and direct photo shoots. Handle company public relations as well as help coordinate company events and promotions.

Volunteer work designing marketing materials and helping to put together fundraisers.

As a freelance designer I had the opportunity to manage both web and print design projects. I ended up becoming the go-to designer for a local marketing company and was able to work on projects that included the Manatee county calendar and projects for the MSU athletics department.

Co-Creator/Director of an event raising money for Cystic Fibrosis and an RIT student impacted by the disease. Booked location, found sponsors, booked entertainment, designed advertisements, found/directed volunteers, solicited food/beverage donations.

I spent a few weeks working closely with the head of marketing at TechNet to do a complete re-design of their website. I designed it with html/css and could not have asked for a better experience as my first freelance project. As a technology company they were looking for a clean design and something easy to navigate.

Manage EmployeesTroubleshootingGraphic Design ServicesOrganization of employees and projectsTraining new employees