Onda is a spirits brand for the new generation of drinkers. Tequila seltzer beverages made with real blanco tequila & real fruit juices. 5% ABV, 100 calories, 0 sugar, 0 carbs & naturally gluten free.

Visit key accounts to establish relationships with key influencersWorks with accounts to drive menu features, nightly specials for the Diageo brandsSchedules feature activations and confirms product inventory requirements and details with account manager or bartenderStaff trainings - build brand advocacy through brand specific trainings for key staff in On -Premise accounts (bartenders, wait-staff)On-Premise samplings will educate consumers and trade on a set list of brands, demonstrating a thorough knowledge of the category, brand, history, production and taste profileDeliver local communication & social/digital output with On-Premise programs & accountsthat will create a public profile on social media sites and be required to post images and approved content for the brands (where legal) Specific Responsibilities - Attend in-depth brand training and activation trainingVisit accounts regularly to establish relationships with key staffSet-up and execute all consumer and gatekeeper sampling eventsBeyond formal staff trainings, educate members of the trade on brands as appropriate (i.e. While the account is slow and they are sitting at the bar)Provide samples to consumers (where legal)Impart brand history, production and taste profile knowledge to consumersIntroduce brand stories to consumers to heighten the emotional connection to the brandDistribute branded merchandiseComplete and submit expense reports for promotional activity with the web portalWork with Inspira Client Services team to create summary program recaps that identify key learning’s, competitive and local market insight and future program recommendationsDress appropriately to represent Diageo and its desire to reach the Millennial/ Account Cluster demographic

•Maintains accounts, by effectively communicating marketing plans, maintaining relationships with influencers (bartenders and promoters), presenting new products and cocktail and wine list offerings, and conducting business reviews as prescribed by management.•Produces wine, and cocktail lists by working with CENTIV or in house graphic department.•Determines specific needs of individual accounts by analyzing account and surveying for opportunities.•Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.•Supports sales representatives as a training and information resource by presenting and sharing account trends and brand knowledge.•Facilitates accounts visits, dinners for dignitaries and supplier representatives by scheduling and preparing accounts to meet the expectations of suppliers and management.•Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include selling new products, well and back bar placements and resets, drink and wine lists and promotions.•Obtains appropriate distribution of supplier brands throughout account base by presenting and selling based on the brands’ features and benefits.•Understands company pricing and product programming information on a monthly basis by reviewing and maintaining accurate and up to date records.•Understands competitive pricing and product programming by reviewing pricing schedules and surveying accounts.•Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.•Educates account staff on priority brands by administering instructional staff training seminars.•Assists event marketing manager by helping to organize and execute events and brand promotions to maximize brand visibility.

Increased bar sales through innovative marketing and outstanding client service relations. Major responsibilities as follows: Maintained monthly inventory Created multiple concept fitting drink menus Implemented a bar training manual; motivated employees to use their full potential, establishing a pleasant and fun working atmosphere which ultimately led to increased productivity and increased revenue Bar meeting and cleaning once a month to improve communication and organization Has frequent customers and has established a relationship with them Knowledge of beer, wine, liquors and full menu. Educated employees on new products brought in by creating specialty drinks not only to increase their sells but to move a product more efficiently