Amber Skorpenske Email & Phone Number

New York City Metropolitan Area

Clients Served: Netflix, HBO Max, Amazon Music, Hulu, Peacock, Freeform, Tinder, and BET+Streamlined account workflows and processes, resulting in clearer roles within cross-functional teams, improved client alignment, and defined expectations.Mentored junior team members while managing the workload of over 30 creatives, fostering professional development and team efficiency.Collaborated with senior creative managers on weekly strategy calls to develop and execute marketing campaigns, leading to increased channel growth, enhanced fan engagement, and higher product sales.Developed and managed Statements of Work (SOWs), budgets, and timelines, ensuring campaigns were delivered on time, within budget, and to the highest quality standards.Directed the production of over 15 projects annually, with budgets up to $1.2M, encompassing TV, film, music campaigns, shoots, and events.Utilized industry trend insights to advise clients and create innovative marketing campaigns.Drove agency growth and profitability by forecasting revenue, monitoring expenditures, and ensuring excellence in both creative and operational aspects.

New York, New York

Own entertainment clients such as USA and SYFY networks assisting in developing cross-platform strategies from ideations to execution including re-branding as well as marketing +9 shows (3 of which were series premieres). Guided client relationships by interpreting their needs, meeting business goals and championing big ideas.Worked across scripted and unscripted show launches, developing strategy and social approach for USA shows such as Mr. Robot, Temptation Island, The Purge, as well as SYFY focused IP including Krypton, Wynonna Earp, Van Helsing and SYFY acquired IP (Futurama etc.).Liaised between creative, production, community managers, platform reps and press to support both on-air and on the ground initiatives (San Diego Comic Con, Emerald City Comic Con, Tribeca Film Festival, New York Comic Con etc.)Worked closely with C-suite level leadership across NBCU and VaynerMedia to further develop business goals and assist in launches

Greater New York City Area

Secured influencers and oversaw content creation for shows across SYFY and USA networks.Assisted senior executives in handling day-to-day needs for both consumer and client leading to many on the ground experiences and face time with high level clients.Guided creative while crafting content to ensure clients business goals were being met.Worked with paid media teams to report on performance metrics across paid campaigns including brand lift studies, creative tests (ex. key art) and innovative platform tests.

Greater New York City Area

- Plan content strategy for Oprah Winfrey Network's Facebook, Twitter and Instagram accounts with concentration on SuperSoul Sunday programming.- Create weekly visual content calendars and collaborate with internal creative and strategy teams.- Compile weekly and monthly reports based on content performance.- Present reports and strategy plans to clients in weekly status meetings.- Maintain client relationships through timely and efficient communication.- Coordinate planning and deliverables for NYC based events with talent.

Community Manager- Monitoring and engaging followers/fans via social media channels (Facebook, Instagram, Pinterest, Twitter, Wanelo, Polyvore)- Grew Instagram (high priority channel) +94.4% in followers- Launched YouTube (702,918 views) and We Heart It (39,912 Followers)- Write social copy and coordinate/execute posts on each channel via a content calendar- Strategize/execute social campaigns around influencers and contestsReporting - Distributed weekly report on all social channels- Week over Week/Month over Month/Year over Year growth- Organic Growth for EOY and percent to goal- Referring domain revenue (via Omniture)- Patterning likes/follows from competitorsAsisst in Production of Events/Images Shot for Social- Distributing weekly shot lists to still studio- Present mood board/concept presentation for Instagram images- Assist in collection of samples/purchasing of props for Instagram shoots- Travel to stores for live Social coverage of events/in-store influencer appearances

Greater Pittsburgh Area

Managed social media accounts including Twitter, Facebook and PinterestWrote, edited and published internal stories for Bayer USPortalConstructed media lists using Cision and social media plans to aid in research and story outreachAssisted in Bayer corporate events and attended all communications conference meetings

Pittsburgh, Pennsylvania

Use Salon Iris to manage, organize and create appointments for customersManage accounting books and cash registerDemonstrated proficiencies in telephone and front-desk reception in a high-volume environmentBuilt client trust and calmed upset/angry customers while rapidly solving problems

Zambia

Prepared memos/information packets on World Vision projectsAttended press conferences and wrote articles for internal relationsTraveled out in field to villages to check on school projects and distributions of TOMS shoes

Coordinated the invitation of International CorrespondentsContributed to the Institute’s blog and website

Shot video interviews during Explorers Symposium eventWorked with Associate Producer to plan trip to South Africa for documentary filmingBlogged for Intelligent Travel and worked on Twitter account for Nat Geo LiveOrganized song library in Soundminer to be used during National Geographic shows

Wrote, researched and published 10 articlesAssisted in online media as well as copy-editing on short deadlines

Implemented and managed social mediaPrepared press releases, newsletters and photographs