Amber Roberts Email & Phone Number

Cincinnati, Oh, Us

New York, New York, Us

SMG x Threefold is the world's leading Retail Media Network specialist, headquartered in New York. Our primary mission is to unlock incremental brand and supplier budgets, curate media campaigns that supercharge sales and elevate our retail partners into top-tier omnichannel media owners, spanning in-store, off-site and onlineEstablished and executed Retail Media Network (RMN) strategies, leveraging retailer data and new technologies to enhance media capabilities.Spearheaded creating and executing data-driven retail media campaigns, aligning with brand objectives and driving sales growth.Set and achieved commercial targets, managed P&L, and drove revenue growth through strategic business leadership.Optimized business processes for increased efficiency and ensured seamless cross-team collaboration.Curated campaign analysis, delivering insights on ROI, sales uplift, and impressions.Cultivated strong relationships with key stakeholders, managed partnership roadmaps, and delivered high-quality campaign outputs.

London, England, Gb

We’re the original pioneers in connected commerce marketing. For over 16 years, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.

Female Founded and Minority OwnedEnvisioned and established a consultancy firm founded on the dynamic ability to connect with small, mid, and large-scale companies to build the strategic groundwork for future growth and scalability. Evaluated, created, piloted, and implemented business plans, processes, and sourced digital solutions to help achieve long-term business, people, and growth objectives.HIGHLIGHTS:• Captured contracts with and supported 50+ clients—positioning each with tools and resources necessary for growth and client acquisition.• Architected the omni-channel go-to-market and anywhere/anytime service strategy for a new CPG product. Launched client’s “digital defense” blueprint with a focused effort on optimal consumer experience and business acceleration.

Glendale, California, Us

Built, led, and expanded client relationships with Fortune 100 retailers, e-tailers, and emerging marketplaces for the alcohol space. Uncovered opportunities to lay the foundation for forward change—spearheaded innovative customer experiences to drive brand advocacy and profitability. Accelerated client’s business across product, content, pricing, user experience and marketing. HIGHLIGHTS:• Revitalized accounts and drove Enterprise GMV to a multi-million dollar run rate in 2022.• Improved customer retention on strategic accounts. • Transformed critical operational functions. Shrank enterprise costs and saved the company over 2,200 hours.• Developed and mentored high performing talent that delivered support, execution, and results to customers.• Awarded Progressive Grocer’s GenNext 2022: Honored leaders whose principles and energy will take the industry into the future with fresh ideas and innovative practices.CLIENTS: Sam's Club, Kroger, Macy's, Thrive Market, Boxed, Misfits Market, Public Goods, Instacart, DoorDash, QVCAdditional Key Metrics: NPS, Customer Lifetime Value, ROI, Churn Rate, Revenue Per Customer, Gross Merchandise Value, Customer Health Score, Conversion, On-Time delivery*DRINKS Title: Vice President, Enterprise

Paris, Île-De-France, Fr

Mirakl is the SaaS solution chosen by leading enterprises worldwide to manage their third-party marketplace and drop ship business. Mirakl’s intuitive, secure and scalable technology powers profitable digital growth in all angles of commerce – from platform model to personalization and payments.

Cincinnati, Ohio, Us

Scaled and elevated digital capabilities and processes to improve marketplace and omnichannel performance. Actualized financial goals with full 2P/3P P&L ownership. Drove collaboration cross functionally to ensure optimal experience, product assortment and content to support web, mobile, app and in-store sales. HIGHLIGHTS:• Ten months of consecutive profit, including establishing a multi-million dollar run rate during the first year.• Hired, coached, and mentored a high performing team.• Outperformed initial marketplace benchmarks in 6 months. • Grew strategic accounts 400% in a single quarter and became a top marketplace for seller consideration in 2021.*Kroger Title: Head of Marketplace

Cincinnati, Ohio, Us

Promoted and recognized for expertise, loyalty, and tenacity in digital initiatives and strategic MarTech programs. Architected business cases and led execution of digital business strategies – growth, retention, sales excellence and operations with the objective of growing est. GMV to $2.1B in 5 years. Identified current and emerging needs with engineering and product teams to inform the roadmap and enhance the customer experience. HIGHLIGHTS:• Boosted new customer acquisition 8% in the first year by providing customers with a seamless experience. • Established framework for Marketplace Retail Media Network to expand ROI. Resulted asset light, margin rich revenue that increased the bottom line.• Power Squad 2020 Award recipient. Honored by the Cincinnati Chamber of Commerce as a high achieving, female leader driving business growth in Cincinnati.*Kroger Title: Digital Marketplace Strategy & Planning

Cincinnati, Ohio, Us

Directed the development, integration, and launch of new technologies and operational service strategy for 2P business. Recruited and on-boarded new vendors, managed supplier throughput targets, optimized compliance and efficiency through SLA targets, and partnered with executives on strategic marketing initiatives to support new business growth.HIGHLIGHTS:• Managed and tracked 75K+ line items valued over $820M. • Delivered +13% in eCommerce sales and +$500k in alternative revenue in the first year.• Sourced and scaled portfolio +70% in 3 months. Optimized sales and margin growth by interpreting competitor data, customer analytics, and financial analysis to drive strategic business decisions and discover new trends.*Kroger Title: Sr. Assortment Manager

Cincinnati, Ohio, Us

Understood and anticipated the customer's evolving needs. Translated and conceptualized the product assortment and omni-channel experience into profitable growth for key categories.HIGHLIGHT:• Identified white space, authored business plans and led implementation of 2 net new digital programs estimated $500M in sales over 3 years.*Kroger Title: Assortment Manager

Chicago, Illinois, Us

Logicbroker is the fastest, most flexible way to improve your customer experience and generate more revenue with B2B and D2C drop ship, marketplace, and supply chain visibility solutions.

Paris, Fr

Tapped by OneSight to pioneer the first sustainable vision care clinics in Gambia, Rwanda, and South Africa. Enhanced quality, profitability, and efficiencies in accordance with the Ministry of Health. Directed training and oversaw all operations, including manufacturing, product logistics, and stores.HIGHLIGHTS:• Achieved +120% of business goals within the first 8 months and full sustainability 2 years early. • Delivered on market demands, decreased product lead times by -33% and shrank product costs by -25%.*OneSight Title: Product Consultant

Milan, Italy, It

Created omni-channel strategies to maximize sales and profitability through accurate and timely product allocation and inventory management for the 180+ stores and online in the domestic Oakley retail channel. HIGHLIGHT:• Navigated the acquisition of the organization to Essilor– creating a successful department consolidation contributing to +1.4% in operating profit.BRAND: OakleyLuxottica Title: Category Manager, Oakley Clothing and Accessories

Milan, Italy, It

Ensured profitability, built the brand identity, and maintained translation of the brand inside cost objectives. Collaborated with licenses to identify and pioneer new product innovation to emerging markets. HIGHLIGHTS:• Fueled omnichannel sales for brand +53% with effective storytelling and competitive pricing. • Streamlined and accelerated product productivity +15% YoY in Australia, Chile, and Turkey.• Reduced first costs by -31% and packaging costs by -57%, for a total of $4.4M in savings.BRANDS: Tory Burch, Coach, Ralph Lauren, Ralph Lauren Polo, Brooks Brothers, Disney, and private label brands.

Milan, Italy, It

Drove $38M in annual sales through the management of over 26 brands and the procurement of $1.1M in receipts. HIGHLIGHTS:• Launched a $10M accessories initiative to 850+ stores in the U.S. and Canada, strengthening overall profitability and margin.• Partnered cross functionally to drive 628k units annually, +2%, improving stock out rate to 8% vs. 12% YoY.BRANDS: Sears, Target

New York, Ny, Us

Los Angeles, California, Us

San Francisco, California, Us