Amber Picotte Email & Phone Number

Holden, Ma, Us

I help SaaS start-ups in Stealth to Series C ($0-$50M Revenue) stages develop, measure and execute on go-to-market growth strategies. Pulling from nearly 20 years of in-house experience spanning roles in demand, operations, product marketing & brand, I understand how today's marketing trends (ABM, Influencer, Inbound, Outbound) impact growth, what (and who) it takes to do them well, and how to know if they're working. I will help you define your strategy, build your team, and measure the impact. Schedule a 15-min discovery to see if I can help: https://calendly.com/amberpicotte/15-minute-discovery

New York, Ny, Us

New York, Ny, Us

Series B to C. I helped establish the functional areas of the marketing org, growing from 3 marketers when I joined to 13 with pillars in Product & Customer Marketing, Brand & Content and Demand & MOPs. Proudest accomplishment was leading the company through a seamless name change and rebrand (Laika, who!?) Supported growth efforts that led to triple digit YoY growth. At Thoropass, we’re compliance experts so you don’t have to be. Pairing easy software that’s always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit, every year, with flying colors. Hundreds of growing companies use Thoropass’s compliance automation platform, expert services, auditors and partner ecosystem to get and stay compliant over the lifetime of their business. We offer SOC 2, HITRUST, ISO 27001, GDPR, HIPAA, PCI DSS, and other infosec and privacy frameworks. Learn more at www.thoropass.com.

Waltham, Massachusetts, Us

Seed to Series C.Uptycs provides the first cloud-native security analytics platform that enables endpoint and cloud security from a single platform. Uptycs enables security professionals to quickly prioritize, investigate, and respond to potential threats across a company’s entire attack surface.Our mission is to secure modern enterprise attack surfaces by making security telemetry easier to manage and analyze. We believe it should be simple to ask questions -- and get answers -- about your entire environment from cloud workloads running in containers, its orchestration and cloud service providers, to productivity workstations and servers. With structured security telemetry available in one place, security teams solve both proactive (Audit & Compliance) and reactive (Detection & Response) security requirements. At Uptycs, I'm responsible for go to market growth initiatives including lead generation/pipeline building, product marketing, PR/AR, marketing operations, etc

Boston, Ma, Us

Bootstrapped. I joined Curata to help develop and execute the Go-To-Market strategy for their newest product, the Content Marketing Platform while also helping to maintain demand for the flagship Curation Software. Key Accomplishments:- Developed Lead Scoring Program which increased lead to qualified lead conversions by 5X- Created & Executed Account Based Marketing program which increased opportunities within key accounts by 4X- Recruited & managed team of 5

Mclean, Virginia, Us

Acquired by Gannett. Building a new function at WordStream, I will be responsible for generating demand and adoption for the expanding WordStream Advisor product suite of paid search and paid social software through internal and external education & marketing of the suites unique benefits. Areas of ownership include:- sales, marketing & customer success content- external advocacy through blogs, webinars, press outreach- competitive intelligence- market positioning & strategy - in-product messaging

Mclean, Virginia, Us

The WordStream marketing team drove 100% of sales qualified leads (ie no outbound prospecting). In this role, I was responsible for "nailing and scaling lead generation efforts". With ~$3M acquisition program budget, my team and I tested and optimized a variety of channels including PPC, Display/Programmatic, remarketing, Paid Social, etc. I was also responsible for partner/co-marketing, database nurturing, product marketing, sales enablement and marketing operations. I directly managed a team of six. Key Accomplishments: - Part of 5 person cross-functional leadership team working with CEO & Exec leadership on quarterly business initiatives- Grew monthly leads generated from ~2K to 15K- Generated ~50-60% of monthly qualified leads from email/online nurturing- Helped recruit and grow overall marketing team from 5 to 15 people- WordStream has now hit the Inc. 5000 five years in a row!

Acquired by UberFlip.Strategy: Responsible for developing and managing inbound and outbound lead generation programs - including content marketing, social media, SEO, PPC, online & in-person events - to aid in the rapid adoption of SnapApp's new marketing platform in multiple markets. Technology: Selected and on-boarded a Marketing Automation solution integrated with salesforce.com. Responsible for the continual internal adoption of the technology including lead scoring, lead nurturing, data management, measurement & reporting, etc. to help optimize lead qualification and sales process.Team: Growing and managing a team of 3 people including a social media manager, lead qualification rep and marketing intern.

IPO, acquired by Oracle.Learning as I go, I am responsible for bringing both the creative and technical side of lead nurturing to life - writing, designing, building, measuring and optimizing! By using marketing analytics to understand buyer behavior, then mapping content and messaging to match the behavior and stage, I use Eloqua to build automated nurturing programs that cover a range of lead stages and buyer profiles. Contact management is also core to the Eloqua nurturing strategy and each program builds strategic contact segments to enable simple include/exclude features that can be used in other point in time promotions.Active participant of the content marketing craze - using social channels in all outbound efforts as well as using Twitter, LinkedIn, Facebook and 'It's All About Revenue' blog http://blog.eloqua.com for inbound marketing efforts. Yes, it's paying off!

Provide global support for Unica's Relationship Marketing and Online Marketing solutions from a lead generation standpoint. Includes planning, execution and analysis of direct mail, email, webcasts, white papers, and other related activities. Responsible for helping to drive 35% of sales pipeline through marketing activities. Managed 1 direct report. Spent a period of time living in London helping to standardize North American Best Practices abroad. Also responsible for building a strategy and marketing calendar to introduce new online product in core European markets.

Supporting, executing and analyzing all tradeshows and events, marketing communications materials, web content, partner/channel program, email, and direct mail activities.

Bachelor Of Science (B.S.), Marketing & Psychology

Leadership & Management