Bright Star Studios is at the cutting edge of gaming and technology, with a mission to change the way games are developed, accessed and played. The flagship MMORPG title, Ember Sword, is set to redefine the gaming landscape, and the proprietary Engine is poised to be a global competitor across various sectors.◾ Early Access Launch Success:Took Ember Sword from Alpha to Early Access, achieving key player milestones:➤46% Day 1 retention | 39% Day 3 | 33% Day 7➤Total sessions: 300k+ | Avg. playtime: 1h 6m across SEA, LATAM, EU➤Sentiment: 96% would recommend Ember Sword to a friend.◾ Web3 Go-To-Market Initiatives:Successfully launched:➤ $EMBER Token (CEX & DEX)➤2 Virtual Land Sales and Origins Skin Sale◾ Community & Audience Growth:➤Grew total followers from 300k to 700k across platforms.➤Discord community expanded to 80k active members, driving player engagement.◾ Token Ecosystem Management:➤Facilitated $EMBER Token rollout, ensuring utility alignment and adoption.➤Consult on token-economics - pricing, loops, leaderboard events - including the plans for introducing a dual token economy◾ Funding & Partnerships:➤Supported fundraising rounds totaling $3M+ and key investor relations.➤End to end Migrated from Immutable X (IMX) to Mantle.xyz.➤Integrated Rarible Mintle marketplace for player accessibility.◾ High-Impact Campaigns:➤Collaborated with major Web3 players: Forge, Galxe, Mantle, YGG, Merit Circle, and influential KOLs to drive engagement.◾ Publicity & Brand Visibility:➤Achieved 200+ media placements with a combined reach of 34M+.◾ Leadership & Oversight:➤Managed a 10+ person team and sourced agencies/partners to execute creative, marketing, and communications strategies.➤Relaunched the Ember Sword website with improved player-focused content.◾ Thought Leadership:➤Co-authored the Ember Sword Whitepaper, strengthening the game’s position as a leader in Web3 gaming innovation.

- Building IP Awareness: Identifying key markets for success for all products globally, including Ember Sword, Serius Engine, and Blockchain-based products. - Player/User Profiles: Creating and segmenting player/user profiles to target the right audience.Venture Fundraising: Actively supporting investor relations, pitch decks and providing GTM roadmaps to secure additional funds for development. - Go-To-Market Strategy: Leading the strategy and execution for Ember Sword, Proprietary Game Engine, and Web3 products ($token, land, badges and cosmetics)- Team Leadership: Leading global teams across Publicity, Community Experience, Social Media, Creative Services, Partnerships, and Business Development.- Web3 Positioning & Communication: Responsible for writing and publishing White Paper,articulating and creating clear creative content for all platforms- Communicating In-Game Economy: & utility of on-chain items and communications tousers, partners and investors

Successful campaigns: DEEP STATE, The Walking Dead, Legion, FREESOLO, Mars, Car SOS, One Strange Rock, GeniusKey responsibilities• Develop FOX original regional marketing strategy and toolkits from production through to launch, localisation & continuity for Europe and Africa• Build brand franchise opportunities with collaboration from commissioners/exec producers, ad sales, content sales, and consumer products to maximise franchise and revenue potential • Early-stage collaboration with Executive Producers, Commissioners and Production teams to maximise potential for marketing and publicity• Create of-the-moment publicity/social events which cut through a cluttered media marketplace• Partnering with key stakeholders in distribution and production to ensure that content is demonstrably marketed as world-class individually and as a portfolio at trade events• Build and maintain existing relationships with affiliate partners with monthly content sell in presentations• Raise the bar on creative output and ensure streamlined briefing process • Insure diversity and inclusion on all multiplatform marketing assets • Responsibility for a meaningful and measurable campaign analysis for 360 AAA content priorities• Mentor, inspire and lead creative staff to raise the bar on creative output• Work alongside Commercial Planning, Programming, Audience Insight, Content Sales, Ad Sales, and Consumer Products to inform business needs and support revenue targets• Devise and execute long, medium, and short-term brand partnerships • Multi-million-pound budget management with a focus on commercial objectives• Talent, production, executive, creative, publicity and media agency management • Build on The Walking Dead fandom with creative marketing initiatives, talent led social stunts and Walker Stalker Comic Con attendance• Identify brand synergies between commercial teams for new business Travel, Consumer Products, Magazine, and Channel for National Geographic Partners UK

* Strategic responsibility for all UK Marketing to include overseeing off air marketing campaigns, channel rebrands, domestic and international photoshoots, external agencies, and freelancers* Early-stage collaboration with Executive Producers, Commissioners and Production teams to maximise potential for marketing and publicity* Phasing and management of MM£ full year Creative, Marketing and Publicity Budgets* Ensure communication across the Viacom portfolio for cross-promotional opportunities between Comedy Central, MTV & NICK* Partnering with key stakeholders in distribution and production to ensure that content is demonstrably marketed as world-class individually and as a portfolio* Oversee all photoshoots for Celebrity Big Brother Multiplatform assetsLaunched major successful campaigns for Gotham, 10,000 BC, Big Brother, Celebrity Big Brother

• Collaboratively set localisation strategy for global campaigns for Blackberry launches Q5, Q10 • Work with global agency to create ATL campaigns which are on brief/brand• Collaboration with global teams as ongoing liaison with media and digital divisions. • Produce localised TVC, sponsorship idents, OOH, print, partnerships assets• Management of global ATL budget 25M+

MTV were a few seasons in on some very successful reality television shows when I joined the creative and marketing team in 2012. We were focused on building the brands of these reality products, also to build a franchise around them which had the ability to scale long term. I worked as a conduit between creative and marketing teams to collaboratively set strategy for all on air campaigns, channel launches and rebrands.• Strategic responsibility for all MTV UK Creative Production to include overseeing off air marketing campaigns, channel rebrands, domestic and international photoshoots, external agencies, freelancers• MTV UK Creative representative on ICC (International Creative Council) representing UK creative output within the International domain. Regions included Australia, Russia, Hungry, Poland, and Spain

ManiaTV was an ambitious start-up content streaming company which launched during the dot com bubble in 2004. I was part of the first team of entrepreneurs who want to make the next 'Viacom of the Internet' at a time when there was only 56k dial up internet speeds available. It was led by visionary founder and CEO Drew Massey who was infectiously passionate about the future of streaming content to the masses for free.Within the first year, we had raised enough for a series A and B via Angel Investors and Venture Capitalists from Intel Capital, Benchmark Capital etc to launch a 24/7 live streaming music video site which was available to anyone who could find it. I was given the opportunity to join strategy sessions and board meetings in my early career which allowed me to gain a great deal about how to build a start-up business in a very competitive and crowded market. The company moved to Los Angeles and continued to build in the online space with celebrities who were given creative control of their content with virtually no restrictions. Truly some of the best years for growth and creativity and built the important foundations for my later career.