Amber Swanson Email & Phone Number

Denver, Co, Us

Strategically frame key messages and content for all digital touchpoints including website content and marketing collateral fro both B2B & B2C consumers while maintaining a cohesive brand presence.Refine and distribute a new Standard Operating Procedure (SOP) document across 27 locations, ensuring consistency and clarity in operations.Spearhead the social media strategy to engage the team and drive organic social proof through dynamic, user-generated content.

Tailor marketing strategies for wholesale and retail clients, offering customized retainers—email promotions, SEO, social media management, and design—aligned with each client’s unique business goals to drive growth.Craft compelling brand stories that resonate with target audiences while designing sales-driven websites with hand-drawn custom illustrations that enhance brand personality and resonance.

Downers Grove, Il, Us

Create brand stories and tailored content across all digital touchpoints, including web, app, SMS, email, and social platforms, to effectively target customers while providing copywriting, art direction, and strategic placement recommendations.Identify and resolve gaps in processes, onboarding a 25+ member team to an automated system for increased efficiency and quality of brand messaging.Generate monthly performance reports analyzing clicks, engagement, and traffic across digital channels against SMART goals to track progress, monitoring for improvement opportunities.Collaborate cross-departmentally with paid vendors, merchants, and leadership serving as point person and liaison to integrate priorities into a cohesive brand story, fostering alignment across all business units.Developed social media strategies, content briefs, and video content for various channels while aiding in influencer marketing campaigns across platforms such as YouTube, TikTok, Facebook, and Instagram.

Grand Rapids, Michigan, Us

Marketing team of one managing content creation, graphic design, website & maintenance, social media strategy, product packaging & design, marketing campaigns, and trade shows promotions for main brand (B2B), and two additional brands (B2C).Implement social media strategy for three brands; monitored and engaged with target key audiences to grow following a combined 200% for main brand.Prioritize content marketing by launching the blog portion of site yielding 600+ page views, promote content & engage existing customers on social media, and through the use of strategic keywords, boosting website sales by 15% and organic traffic by 10% in one year.Promoted five annual trade show events to attendees and partners, crafting educational materials and brochures that enhanced engagement and visibility.

Grayling, Michigan, Us

Social media management including engagement and content creation (blog, photo, video, meme creation).Led faculty in persona-development workshops to identify ideal student avatars.Produce short-form videos to educate, and connect with community:

Tampa, Florida, Us

Chart a social media pilot program to educate 11 dealers of a large furniture manufacturer on the ROI of social media. Led the creation of a webinar, curated persona-specific content, and delivered educational calls to share progress and educate dealers monthly.Manage 14 social media accounts with a combined 6,000+ fans and followers.Lead three web redesign projects from strategy to launch, SEO optimized and designed to nurture and guide leads through the sales funnel. I have experience in lead generation and nurturing as well as lead scoring, the buyer's journey, web design best practices, marketing automation and strategy, social media, email marketing and workflows, blogging, personalization as it relates to email and website, SEO, Google AdWords, persona development, and project management. ManoByte was recognized as one of Michigan's 50 small businesses to watch in 2017 due to business growth.

Saginaw, Mi, Us

Assisted in maintenance of budgetary documents, contracts, and employee files. Further, support the collaboration and coordination of health conferences by creating and organizing supporting documentation.