Amber Vick Email & Phone Number

Newport Beach, Ca, Us

Orem, Utah, Us

Us

- Responsible for increasing sales, volume and market share, including permanent and promotional shelf space/display activity for Bang Energy and Allied Brands across Top National Chains - Responsible for managing regional and national chains and HQ call-points, driving consistent communication and working cross functionally with marketing, sales & distribution, PepsiCo and all other internal/external aligning teams- Successfully transitioned and launched from PepsiCo to over 150 distributors nationwide for all assigned accounts nationally- Assisted Sales & Distribution teams for Bang Hard Seltzer and Meltdown market launches in California - Responsible for launch and distribution of all innovation launches 3x/year in 100% of managed chains/sites- Secured "100 days of Summer" programming in top accounts to help drive sales/volume with 2/Fer and 3/Fer deals, taking away opportunity from competition in the energy space

Washington, D.C., Us

*Recruited from previous position Project Successes and Highlights:• Worked with Trade Marketing to establish the go-to market strategy/best practices for national standards on convenience channel installation process and work flow which was adopted nationally by NAM/KAM/Sales teams• Sales Training – I.M.P.A.C.T Sales Methodology and Leadership training pilot mentor, Black Swan Group negotiations• West Division Business Unit Trainer – Hand selected to train California and Canadian NAM/KAM teams for on-boarding, field rides, execution and negotiation practices• Technology Utilized and implemented: Salesforce, Tableau, Showpad, G Suite, Excel, Slack, Zoom, to optimize workflow

Norwalk, Ct, Us

*Recruited from previous position - Developed, coached, and led a team of 10 On-Premise Specialists responsible for driving brand and business initiatives, delivering strategy and programming in over 450 accounts across Northern California- Developed and maintained multiple internal/external relationships including field personnel, agency and client account teams, distributor partners, and target account personnel within a complex field environment, positively impacted day-to-day business, drove performance and overall program success - Worked together with distributor and supplier partner (Southern Glaziers/Diageo) to ensure sales goals and KPI’s were being achieved and exceeded, maintaining double digit volume growth YOY- Diligently analyzed business performance monthly, distributed key trends and critical information to team and client to ensure results were met and exceeded - Ensured field employees adhered to program and legal compliance for all activations/events, social media activity, and digital reporting within proprietary portal - Responsible for recruitment, interviewing and hiring of 4 major markets across the U.S. (SoCal, NorCal, New Orleans and Las Vegas)

Philadelphia, Pa, Us

- Effectively managed against event timelines and client deliverables - Communicated and presented to all levels of internal/external stakeholders including C level executives - Collaborated with cross-functional teams (product, marketing, sales, business development, creative & design) to come to full execution - Worked with EP in leading weekly core team meetings to ensure deliverables were on track- Exemplified patience in extreme high-stress environments- Responsible for sell in, concept, execution and close out of $4.2M User Conference in first year - Worked with EP to manage budget of $4.2M"FutureStack" (2500 global attendees)Client- New Relic (Data Analytics Software)Clients: New Relic, Twilio, Google, TwitterA Global Brand Experience Agency

Chicago, Il, Us

*Recruited from previous position- Developed and sold an iPad software platform, working with the Salix Pharmaceutical Leadership and Communications team, to better equip the Sales Team in their efforts in educating doctors on prescription drugs and medical devices that prevent and treat various gastrointestinal disorders- Developed and owned new business pipeline to secure integrated communications, events and marketing engagements- Grew revenue to over $1M by identifying new prospects with no territory restrictions- Led team on RFP process and responsesClients: Salix Pharmaceuticals, GSK, Quintiles, Living Social, Choice International Hotels

Alexandria, Virginia, Us

Responsible for co-development, sell in, execution and management of national, regional and local sales strategies, marketing campaigns & special events for clients such as multi-state Beer & Spirits Distributors, Anheuser-Busch, Bacardi USA, Remy Cointreau, Diageo and DIRECTV.- Oversaw all client communications, account activity and marketing program management teams including program strategy, operations, event and campaign development, timelines, budget management, program execution, and reporting- Developed strategic event and marketing campaigns to increase sales across all channels of business with focus on the on-premise for AB, Bacardi, Remy Cointreau and DIRECTV brands- Worked with Principals of the company and department leads to drive new business opportunities, evaluate state of company and clients, determine opportunities, and continually move business forward- Customized incentive programs for Anheuser-Busch at RFK stadium, FedEx Stadium, Verizon Center and Washington Nationals stadium to drive sales (all professional sport venues in Washington, D.C.)- Raised over $127,000 in proceeds all donated to Spinal Cord Tumor Association in 2008, 2009, 2010, 2011 and worked on host committee as well as supported in planning and exeuction of the event each yearClients: DIRECTV, Anheuser-Busch, Diageo, P.I.N.K Vodka, Bacardi USA, Remy Cointreau Paris

Alexandria, Virginia, Us

Co-developed, managed and activated custom marketing programs for 50+ key on and off premise accounts for multiple markets including Washington D.C., Bethesda, Dewey Beach and Jersey Shore- Brainstormed, developed, presented and managed innovative and strategic experiential marketing campaigns by utilizing consumer insights, brand essence and industry knowledge to forge an emotional connection between the brand and target audiences- Developed plan and executed marketing programs from start-to-finish ensuring the successful delivery of account marketing program footprint builds, collateral and promotional material design & production, brand cohesion, talking points, lead generation, sponsorship integrations, etc. to create memorable experiences for consumers- Produced marketing programs for sweepstakes, mobile marketing, retail marketing, product launches, trade shows, grand opening events, giveaway campaigns, and more- Developed recapping protocol to provide client with weekly/mid-program analysis to include consumer feedback, key learning, in-depth marketing program results and ROIClients: Anheuser-Busch

St. Louis, Mo, Us

- Responsible for influencing on-premise purchase intent among Montgomery County Maryland bars, restaurants, and hotels- Organized and executed Maxim/Bud Light activations to increase attendance and awareness for the premiere Maxim Party and events- Managed trade spending and promotional product budgets. Prepared weekly and monthly recap reports of account activity and ROI- Rewarded number one Sales Rep in Montgomery County for Anheuser-Busch portfolio sales in 2005.- Established a point of sale presence in all 150 accounts so that Anheuser-Busch had the look of the leader- Sold in new package and draft placements- Responsible for achieving an average of 100% of incentives on a weekly basis- Responsible for creating positive sales numbers on two seperate territories in less than a year- Coordinated, managed, and executed special events, parties, and activations with many A-list talents

Bachelor Of Arts, Communication; Public Relations; Marketing

Education record