On August 5, 2024, First Mode, a global carbon reduction company developing creative, clean energy solutions for heavy industry’s toughest problems, filed notice to lay off 65 employees. On August 6, my job was impacted due to these reductions. (GeekWire.com)

Hired to collaborate across functions to drive strategic planning and build internal communication processes while coaching senior leadership in effective communication techniques. Transitioned to a corporate affairs role to manage the rhythm of the business and align with company's business priorities, overseeing corporate strategy and logistics while facilitating clear communication.

KEY ACCOMPLISHMENTS:► Overhauled chaotic company-wide meetings and presentations into structured, well-planned sessions by revamping processes, guiding leadership presentations, aligning priorities, and driving clear, empowering communication.► Upskilled senior leadership team's communication proficiency through personalized coaching on individual core values, message simplification, and effective delivery; bolstered confidence, increased organizational collaboration, and reduced employee churn.► Pioneered new internal communication and coaching function, building processes from scratch. Created personalized playbooks mapping core values, delivery improvements, and corrective actions for senior leaders, driving 83% leader commitment and 90% increased ownership. Earned 100% positive feedback with 50%+ adopting recommended messaging on their teams.► Catalyzed global collaboration and alignment through revitalized, audience-focused product development newsletter overhaul, streamlining multi-function content into weekly updates. Distributed company-wide, sparking cross-functional engagement. ► Executed and authored the playbook for the employee communication spotlight across all office TVs, featuring product updates and images, announcements, and events, boosting engagement and excitement among staff members.► Crafted crisis communication for the CEO after a founder's departure, coaching the CEO and leadership team. The effort emphasized authenticity and accountability, receiving positive feedback and strengthening the CEO's approach.

Recent Speaking Topics:► The Engagement Gauge: Cracking the Measurement Code to High-Performance Cultures► Measure it thoughtfully: Leverage EQ and purpose-driven comms to boost engagement► Leverage Emotional Intelligence, Lean into Purpose + Communicate Effectively► Lead with Purpose & Communicate Effectively► How to Communicate Effectively & Improve Relationships► Consistency in Communications

Tapped to develop and deliver all internal communications, on behalf of the VP of HR, for up to 5K global HR employees. Assess, collate, and prioritize all internal news for distribution. Collaborate across the organization to gather critical content and knowledge to share across teams. Manage the internal editorial calendar and lead communications campaigns across multiple channels. Author content and provide copy edits and reviews for all communications. KEY ACCOMPLISHMENTS:► Conceptualized and developed the first-ever HR newsletter, orchestrating the launch to up to 5K global HR employees. Delivered organizational-specific content to share knowledge, surface events, and empower members with new tools. ► Achieved a 78% open rate on the newsletter and 98% engagement rate after opening. ► Solely designed and built an internal Intranet to serve as a self-service central communications hub for the global organization. Posted newsletters, surveys, event recaps, news, learning tools, and related content to boost knowledge and effectiveness.► Led nearly the entire global organization to utilize the platform and 50%+ to use it on a daily basis.► Built a content leader community with 20+ subject matter experts to partner with and gather critical information, enabling them to also self-serve and populate content on the Intranet. ► Overhauled the quarterly town hall meeting for the entire organization. Built an instructional guide for the overall structure and streamlined the process for 1,100+ who watch live, 50+ in-person attendees, and thousands who watch on-demand.► Built and own a monthly communications and knowledge share meeting for 100+ HR senior leaders to share important announcements, features, news, and tools while enhancing the visibility to events happening outside the organization. ► Selected to join the Amazon mentoring program, serving as a mentor for up to 9 team members across the globe.

I was hired to develop key communications initiatives to help teams market their programs. Throughout my tenure, I transitioned into multiple different roles, leading teams up to 9 and driving special projects. I led the Root Cause Analysis (RCA) program, collaborating with legal and various other departments to provide comprehensive incident reports to customers. I also routinely manage public service announcements and internal communications to service teams including all copy editing and reviewing.KEY ACCOMPLISHMENTS:► Recognized as the only team member (out of 12K) to develop/introduce a new company value to the organization, serving as the lead for a three-month project. Collaborated with all SVPs and secured buy-in, driving a major culture shift for 14k+ employees.► Introduced a communications program, leading a strategic, scalable, and best practice approach to delivering PSAs/ internal communications to 100+ service teams. Designed all templates and processes and built a structure that didn’t previously exist. ► Boosted customer satisfaction from 62% to 72% by designing and executing an internal operations-focused program across six organizations (11K+ employees), within two weeks.► Instrumental in increasing Gartner ratings from 38% (2019) to 62% (2020), enabling company to close the gap between its closest competitors and move from #6 to #3 in Cloud Wars’ Top 10 rankings.► Designed 17 templates and communication plans with one template focused solely on stakeholder and partner mapping. ► Increased morale by continuously monitoring the team pulse, conducting regular one-on-ones with a team of six. ► Drove the development of quarterly roadmaps, project priorities, and measurable deliverables, aligning efforts to employee development, by facilitating strategic stakeholder conversations. ► Served as an executive consultant and the go-to leader for all relationship management and communications initiatives including all copyediting.

In this role, I partnered with the leadership team to drive key marketing and communications initiatives, helping teams to create easy-to-understand technical language for non-technical audiences. I also served as a copy editor for presentations and a broad range of content. KEY ACCOMPLISHMENTS:► Streamlined all university-wide communication efforts, saving hours of time, by developing multiple go-to-market one-pagers and informational flyers, providing a full understanding and guide of different functions and services offered by the department. ► Instrumental in leading a critical rebranding initiative, helping define organizational mission and value statements► Defined organizational priorities while advising and guiding senior leaders through a major organizational change and shift in leadership. Increased efficiency and boosted morale by proactively communicating all wins and successes. ► Minimized redundant tasks by creating communication plans and templates that encouraged teams to routinely communicate with each other and fully understand each other’s current projects and priorities.► Facilitated advanced training sessions, leveraging emotional intelligence to help leaders better present critical content.

I was hired to deliver high-level communications in a variety of forms including website, knowledge management, communication plans, and newsletters, while managing the technical specialist. KEY ACCOMPLISHMENTS:► Boosted quality of feature and roadmap development by spearheading an analytics program and adding data analytics to existing applications. Led monthly meetings, built out full Google dashboards, and provided comprehensive reports, supporting three different products and three campus partners. ► Redesigned product roadmaps, entrusted by product owners to help communicate product initiatives, value, and timelines through messaging, presentation, and graphics. Proactively assumed this project in addition to daily job responsibilities.► Enhanced communications by playing a key role in 10+ user research studies yielding persona profiles and UX recommendations. ► Built a comprehensive technical instructional guide for the UW Research website resulting in stakeholder and partner ownership.

I led the marketing, digital content, and social media for a small startup, overseeing one contractor. I also authored blog posts, managed photographer relationships, and managed trade shows/events, coordinating all logistics. In addition, I led the training for product demonstrations. KEY ACCOMPLISHMENTS:► Delivered a 60+ page instructional guide, orchestrating 24 global corporate partnerships. ► Led the cross-country marketing team to deliver a 35+ page product catalog and 20+ marketing pieces.

I joined to lead all social media efforts and produced 30+ videos including the “Digital Photography 101 with Erin Manning” educational DVD, resulting in a key strategic partnership. I also boosted brand recognition/revenue by representing the company at USA/Canadian trade shows.

***Sept. 30, 2019: AssetMark Acquires OBS Financial*KEY ACCOMPLISHMENTS:► Coordinated and facilitated three accredited financial conferences for 100+ attendees.► Conceptualized, created, and orchestration the production of all marketing collateral.► Designed and conducted training sessions for new and current customers.► Assisted a consulting firm in an org-wide operational change management resulting in an action plan for leadership to improve morale, operational processes, and culture.