Amber(Yuting) Wei Email & Phone Number

New York, NY, US

New York, New York, United States

Chicago, Illinois, United States

• Analyze BCG's primary research in the Consumer Practice Area, distill key insights, and craft compelling content for the development of engaging social media posts on BCG's Consumer LinkedIn page and the LinkedIn.
• Organize and schedule social media posts through Sprinklr.
• Regularly update biweekly and monthly newsletters showcasing BCG's work in the Retail, Consumer Products, and Fashion and Luxury sectors. Collaborate with sector leaders to distribute these newsletters to internal.
• Create and distribute newsletters using Salesforce Marketing Cloud to announce the release of new publications to both internal and external distribution lists.
• Develop captivating and creative visual assets for social media using Figma.
• Evaluate and monitor the performance of social media posts and publications using Sprinklr, Tableau, and SHIELD. Compile metrics into presentations using Microsoft PowerPoint.

Chicago, Illinois, United States

• Created content and content playbook (blog posts, industry publications, press releases, brochures, social media posts). Worked with the CEO to refine brand voice, reducing content creation time by >50%. Process.
• Leveraged sales, prospecting and primary research skills at industry events to pitch, prospect and build relationships with potential clients

New Castle, Delaware, United States

• Owned branding, market research, competitor analysis, pricing strategy, and package design for a new CPG product launch. Designed end product packaging in Figma and Adobe Illustrator, creating a major revenue stream.
• Managed LinkedIn, Instagram, and TikTok accounts, integrating customer insights to project manage marketing campaigns. Successfully pitched and launched the company’s first-ever influencer advertising
• Monitored and reported on the status and expenses of product delivery. Coordinated with overseas factories to secure product line approvals under tight deadlines and unforeseen market challenges.

Shijiazhuang, Hebei, China

• Created 18 news videos using Final Cut Pro and ensured their successful on-air broadcast. Collaborated with senior reporters, producers, photographers, and artists to enhance the stories' reach and impact.
• Documented local and national news covering environmental concerns, corporate disputes, public security incidents, and crimes. Undertook reporting assignments to gather evidence to support news narratives.

California, United States

• Analyzed and segmented corporate customers based on long-term financial needs and stability to inform lending decisions. Developed action plans for the lending teams based on the opportunities identified.
• Supported the front desk operations by cold-calling 50+ prospects daily to promote the bank’s products and services and obtain customer feedback on their experiences.
• Assisted in developing new training strategies and communicated best practices to improve departmental workflow efficiency.

Master'S Degree

STEM-designated program in “Digital Communication and Media/Multimedia". Courses: Digital Storytelling, Digital Media Planning, Content.

Bachelor'S Degree

Double majored in Interpersonal Communication & Psychology