Amber Whitten Email & Phone Number

Charlotte, Nc, Us

Mooresville, Nc, Us

Mooresville, Nc, Us

• Leads the architecting and designing of high‐quality and engaged experiences for Lowe's customers and associates including information architecture artifacts, sitemaps, role-based access control and backend services documentation, user and customer journey maps, UX flows, proto-personas, low-fidelity and pixel perfect design comps, and interactive prototypes• Leads the user experience research efforts through generative and evaluative research methodologies including heuristic analysis, research planning, recruiting and facilitation, contextual inquiries, surveys, usability testing, baseline usability scoring, stakeholder interviews and business requirements gathering, and delivery methods such as highlight reels and comprehensive data reporting • Understands the needs of each project and line of business, utilizing best practices and advanced knowledge to ensure products deliver optimal experience; continuously drives alignment between business objectives and user needs; makes a point to understand these needs from each viewpoint during discovery and requirements gathering for the business through to design deliverables and user research• Ensures effective management of visual and interactive creative assets, including all content within the Lowe’s Digital design system by partnering with UX, Development and Product teams to maintain a cohesive design and experience throughout the product portfolio; created an additional design system that appropriately reflects the brand and tech stack (MSH Rebranding) based on Lowe’s Backyard Design System• Exercises agile processes through user stories (Jira), roadmap and planning, design reviews, research, and iterative design• Provides coaching and guidance to more junior level team members to ensure work increases in both velocity and quality

San Jose, Ca, Us

• Established UX/UI design and research processes with an application of design thinking methodologies to guide, but not limit, the workflow and creation of customer centric, user focused solutions for Cisco Vision and IoT digital products as well as collaboration with other internal and external Cisco teams.• Conducted generative and evaluative user research with 60+ participants through customer surveys, contextual inquiries, usability testing, card sorting, and stakeholder interviews.• Contributed to the development of a mature design system to create a consistent experience and decrease future design and development efforts which resulted in a 15% reduction in time to completion of designs and prototypes.• Produced conceptual and tactical user interface designs through sketching, rapid prototyping, and supporting UX deliverables such as personas, user flows, and sitemaps.• Educated team members and promoted transparency of the UX process and research methodologies which invited inclusive debate and established common standards and tools that promoted reuse for efficiency and agility of incubation and consistent customer experience design.• Exercised project management tasks such as project planning initiatives and information gathering, creating/updating backlog items, writing epics and user stories for use in product roadmaps, and facilitating user research findings and design/development reviews.• Collaborated with design, development, strategy, management, and product leads in order to create and revise UX/UI designs based on user research and business objectives.• Gained a deeper understanding of UX/UI design, research, industry standards, product/project management, and development frameworks through tireless self-education and mentorship from senior team members.

• Designed print and digital assets including websites, brand mockups, and packaging/stationery designs. • Collaborated with clients to evaluate business goals, project potential, and design needs throughout the duration of contracts.• Conducted market/demographic research to inform decisions and assist clients in marketing efforts.Past Clients:• Fluid Coffee Bar: Rebrand, Production Design, Interior Space & Website Design Consulting• Li’l Jack’s Premium Dog Food: Branding, Marketing Consulting, Production & Website Design• Project [un]Contained: Branding, Photography, Production & Website Design• The RH Group, Iris' Bouquet, My Howell Team, Farm & Grow Supply: Branding & Production Design

• Designed the UX and UI for a new psychotherapy product concept that tracks mental health metrics.• Determined user needs via market research, user surveys, and interviews.• Conducted pre-production testing with low- and high-fidelity prototypes.• Refined product scope and goals through user research and consultations with subject matter experts. • Produced brand guidelines based on the target demographic and product objective/function.

Greenville, Texas, Us

• Collaborated with all departments to create/revise UX designs based on research and product updates.• Generated weekly product test plans for the software, firmware, creative, product, and QA teams.• Coordinated and executed user research for over 600 test subjects including focus groups, user interviews, and usability testing sessions.• Collected, analyzed, and presented user research data to all product teams. • Drove dialogue to ensure product teams could integrate research data into the product iteration process.Star Wars Force Band: March 2016 – September 2016amberwdesigns.com/force-band• Collaborated with UX lead to design affinity diagrams, UX flows, prototypes, wireframes, and test plans.• Increased successful band orientation and usability of the main drive feature by 50% via user testing.• Increased successful usability of the capture game feature by 75% via user testing.• Trained Junior UX and Game Designers in UX design and research processes. Ultimate Lightning McQueen: September 2016 – May 2017amberwdesigns.com/ultimate-lightning-mcqueen• Led UX design efforts for affinity diagrams, UX flows, prototypes, wireframes, and market/user research.• Conducted research that allowed product teams to reduce project scope and development efforts.• Increased successful usability of the main drive feature by 50% via user testing.• Reduced user confusion of the out-of-box experience by 100% via user testing.

Minneapolis, Minnesota, Us

As an A Team Captain, I was tasked with selling product through demos at retail locations, setting up at events to promote the ASPIRE brand, and training new A Team employees. At events, we work as a team to inform prospective customers and interested individuals about the brand and what we stand for.

Minneapolis, Minnesota, Us

During this internship, I interviewed Safeway managers, posted on social media according to the demo/week and designed Daily Deal flyers according to the promotion/coupons available that week. I created case studies regarding 4 Safeway retail locations in order to monitor sales. I then created personas, a customer journey map to determine problem points, and a few solutions to these issues to increase sales at these locations. Software skills used: Adobe Illustrator, and Photoshop; Excel

Denver, Co, Us

My responsibilities include maintaining the front desk in order to help current and prospective students either in person or via the telephone. I spent some time scheduling for 25 students ambassadors. I designed different projects within the admissions office, some including: College of Arts & Media prospective student contact cards, different signage, College of Arts & Media Preview Day welcome presentation and scheduling templates for requesting time off.I also contributed to giving campus tours to prospective students and parents. Software skills used: Adobe Illustrator; Microsoft Office

Denver, Colorado, Us

Most of the responsibilities for this position included speaking with prospective clients and providing strong customer satisfaction. I received/delivered calls and emails to and from these prospects to schedule a date and time for a free house painting estimate done by a sales associate. The scheduling was done via Google Calendars, working with a team of four. There was also a heavy amount of data-entry, from new client information to completed estimates and jobs.

As a Professional Development Trainer at Peak Incorporated, I was tasked with daily sales objectives as well as interviewing, training, and mentoring new employees.

Deerfield, Il, Us

The responsibilities of the Beaty Advisor include but are not limited to: cashing out customers, keeping inventory, cleaning and rearranging displays as well as having monthly sales objectives within the beauty department.

Bachelor Of Fine Arts - Bfa, Digital Design

Education record