Amber Soto Email and Phone Number

- Wrote articles for SoundersFC.com- Copy wrote social media posts on Social Impact content- Copy edited department communications- Assisted in planning and execution of community events

- Assisted in creating, designing and writing narratives for 2023 Social Impact Report- Drafted and copy edited monthly "We Are All Sounders" newsletter (78k+ audience)- Assisted with the execution of activations and group experiences on match day- Wrote articles for SoundersFC.com- Researched initiatives for future planning- Copy edited and assisted in redesigning Social Impact webpages- Drafted social media copy

- Developed season-long marketing plans- Created and executed themed matches- Wrote and copy edited PA scripts- Led digital marketing efforts, including weekly student newsletter (5K+ audience)- Managed mascot appearances and Instagram account- Directed and stage managed home games- Led fan activations- Planned and executed team media days- Secondary lead for WAC Conference Women's Soccer Tournament (2022)- Primary lead for WAC Conference Softball Tournament (2024)

- Wrote 1-2 articles per week on deadline- Provided live coverage of sporting events- Interviewed players and coaching staff- Coordinated logistics with Sports Information Director- Managed and Designed for DC Sports Instagram

- Curated and managed Instagram, Facebook, Twitter/X and TikTok - Copy wrote and edited all social media content- Developed social media strategy- Launched and developed strategy for TikTok- Grew Instagram following by 6k+, Twitter by 3k+- Worked alongside Multimedia department to produce video content

- Managed a staff of 20- Conducted weekly audit of platform performance via analytics - Served as a member of the Senior Editorial Board (SEB)- Ran weekly staff meetings where I trained new staff, ran workshops, shared improvements to be made, and facilitated a close intradepartmental community- Maintained a consistent presence and voice across platforms- Copy edited captions and graphics- Maintained balanced posting schedule to maximize content output - Successfully launched the Daily Californian's TikTok- Aided in the creation of the Daily Californian Sports Department's Instagram- Helped grow the official Daily Californian's Instagram following by 1.2k+. As a member of SEB:- Helped make decisions for the publication as a whole alongside other head editors - Shared weekly analytics reviews, explaining each platform and highlighting the content that performed well as guidance for other departmentsDuring this time, I also began gaining experience as a writer for three (3) Special Issues pieces: Career Fair 2021, Puzzles 2021, and Year in Retrospect 2021.

- Worked alongside the front staff on a series of tasks including creating media lists, performing professional outreach, and planning/executing large events — primarily concentrated in Marketing, Operations and Communications- Assisted in stadium set up prior to game days- Worked in merchandise, fan activations, group experiences, and season ticket holder assistance on game days

- Worked alongside my editor to create content for The Daily Californian’s social media accounts - Attended regular meetings with other editors to discuss platforms- Curated new ideas to increase performance and engagementDuring my time as a social media deputy, I earned the title of Senior Staff at the Daily Californian.

- Helped grow brand recognition - Attended relevant events throughout the city- Represented the Earthquakes brand- Developed and Fostered fan relationships- Managed game day fan activations- Created a positive experience for the fans in attendance at home games